Marketing Schools in Wisconsin

Whether seeking a bachelor’s or graduate degree in the marketing field, Wisconsin offers an abundant choice of quality college and university programs spread throughout the state, including two entries in Businessweek’s prestigious list of the best business schools in the United States. There are a wide variety of options, from large public universities geared toward full-time study to smaller, private institutions with classes tailored to meet the needs of working students. No matter what your requirements, we’ve designed this guide to help you sort through the variety of marketing school choices in Wisconsin and locate the program that’s best for you.

Quick Facts:

  • 18 colleges and universities offer a bachelor’s degree program in marketing.
  • 2 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of Wisconsin – Madison, 82%.1
  • Highest transfer-out rate*: Mount Mary College, 28%.1
  • Highest net price per year*: Marquette University, $30,452.1
  • Lowest net price per year*: University of Wisconsin – Whitewater, $10,518.1
  • Highest student population*: University of Wisconsin – Madison, 41,946.1
  • Lowest student population*: Globe University – Green Bay, 285.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Wisconsin: $4,885 – $31,300.2
  • 2 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): University of Wisconsin – Madison (32); Marquette University (74).

*For 4-year colleges and universities offering a marketing degree program.

Keep referring to this guide as you research college and university marketing educational programs throughout the nation for the school that best meets your needs.

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Wisconsin Marketing Graduate Degree Programs

University of Wisconsin
The University of Wisconsin at Milwaukee’s Sheldon B. Lubar School of Business awards the Master of Science (MS) in Marketing to students who successfully complete the 30 credit program. Marketing students without a business background may be required to take four additional credits in business mathematics and business statistics. The MBA program is divided into core courses, worth 18 credits, and 12 credits of electives. Core courses focus on consumer behavior, marketing research, marketing strategy, and internet marketing. Electives cover the gamut: internet marketing, marketing management, and e-business. Seminars in current topics are also offered for three credits. Teaching assistantships may be available for eligible students and include tuition remission, lower healthcare costs, and a salary.

Concordia University Wisconsin
Concordia University Wisconsin’s Global Master of Business Administration (MBA) with a marketing concentration allows students to earn their degree through intensive courses on campus, off campus at learning centers throughout the state, or online. Courses, which run in eight week sessions, are held once a week in an accelerated format. Unlike many MBA programs, applicants do not have to submit GMAT scores nor is there a thesis a degree requirement. The MBA program curriculum is broken into two components: 24 credits in core business courses and 15 credits in marketing courses, such as international marketing, legal aspects of business, social marketing strategies, and sales management.

Wisconsin Marketing Undergraduate Degree Programs

Marquette University
Marquette University’s Bachelor of Business Administration (BBA) with a marketing concentration caters to undergraduates who want to pursue a career in marketing or to continue on to graduate study. The marketing major requires students to fulfill 27 credits, which include electives, in such topics as marketing research, business to business marketing, sports marketing, direct marketing, and marketing and society. Marketing majors generally complete an internship for three credits. The Marquette-ing Club is a student-run marketing club that hosts networking, social, and other events throughout the year and is open to all marketing and business majors. The university is also home to other business-related student organizations: Beta Alpha Psi, Collegiate Entrepreneurs of Marquette, Go-Getters, The International Business Student Organization, and Women in Business.

Lakeland College
Lakeland College offers a Bachelor of Arts (BA) in Marketing program at several of its centers throughout Wisconsin, including Chippewa Valley, Green Bay, Madison, and Milwaukee. Students can also complete their coursework exclusively online. The 120 credit undergraduate program requires marketing majors to complete 36 hours in general coursework encompassing religious studies, American and world history, American government, and interdisciplinary studies. Students will then focus on marketing core courses and electives, such as marketing management, business law, retail management, accounting principles, and marketing principles. Lakeland College features “Blend Ed,” a unique opportunity that allows students to complete their classes on campus and online, studying on campus one week and online the next week depending on their schedules. Students must enroll in the Blend Ed program to participate.

Wisconsin Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 530 $85,850
Marketing Managers 3,170 $111,320
Market Research Analysts and Marketing Specialists 7,060 $57,800
Public Relations and Fundraising Managers 830 $94,490
Public Relations Specialists 3,780 $54,970

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Wisconsin

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in Wisconsin from 2010-20203

Wisconsin’s marketing managers will see a modest increase of 1.2 percent in job growth annually between 2010 and 2020.3 Marketing management positions tallied 3,060 in 2010 and are slated to grow to 3,440 in 2020.3 130 positions should open each year with 40 due to growth and 90 to replace employees who left their jobs.3 Market research analysts and marketing specialists will enjoy a larger growth spurt of 3.2 percent annually.3 In 2010, market research analyst and marketing specialist positions totaled 6,200 and are slated to increase to 8,520 in 2020.3 400 positions are expected to open annually with 230 the result of newly created jobs and 170 from vacancies.3 With a revenue of $9 million in 2012, First Edge Solutions made Inc’s list of top advertising and marketing firms in Wisconsin last year.

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Schools with Marketing Degree Programs in Wisconsin

University of Wisconsin at Milwaukee
2400 East Kenwood Blvd.
Milwaukee, WI 53201
(414) 229-2222

Student Review: “I went for my bachelor’s at the University of Wisconsin-Milwaukee. I took a lot of public relations classes, which strongly relates to marketing. In my classes, I created mock PR campaigns by taking a company (such as Wolverine Boots) and creating an event with Habitat for Humanity. These classes truly helped build my portfolio that I still give to employers at job interviews today. Another class that really helped me was Media Law. I have a strong grasp on popular cases and situations that occur in this field of study. There is nothing more important than protecting yourself and the company you work for. There were some classes that were in big lecture halls with student aids in the lab classes. Those were the least helpful classes, as there wasn’t much of a one on one interaction. It felt like the student aid was the middle man to my future. Other than that, I had a wonderful experience and pushed through college in three years just so I could get to the actual field quicker. UWM has a great marketing program and I would do it again.” – student at University of Wisconsin at Milwaukee

Student Review: “The UW-Milwaukee marketing program was a decent program that allowed me to get a background in all aspects of marketing that I would experience once I entered the job force. The program was very geared toward my major, and emphasized real life applications rather than spending lots of time on the academia behind this. This afforded me the luxury to have more practical skills than some of my contemporaries once I was hired and onsite at my first job. The one thing that I would say needs to be worked on is the university as a whole. As much as the marketing classes were very well set up for success in the field, the university seems to run inefficiently. Many times I had to catch errors the staff made on registrations, grading, and my scholarships and grants. I highly suggest anyone that goes to the school to double-check all the work before it’s submitted.” – student at Wisconsin at Milwaukee

University of Wisconsin – Madison
Madison, WI 53706
(608) 263-2400

Student Review: “I attended the University of Wisconsin Madison where I studied marketing. I graduated with a Bachelor’s of Business Administration (BBA) and a full time job. I certainly feel that my schooling prepared me for a job in the marketing field. The school offered opportunities to interview with such companies as Target, Grainger, Procter & Gamble, General Mills, and ALDI (just to mentiona few). It was very nice to have recruiters come to the school to look for qualified applicants. It also served as experience for interview situations. Along with the typical marketing classes, I was also exposed to business law, accounting, and finance to round out my business education. Anyone looking for a marketing degree should give serious consideration to the University of Wisconsin Madison” – student at University of Wisconsin – Madison

1. National Center for Education Statistics:
2. College Prowler:
3. Wisconsin’s Worknet: