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MARKETING DEGREE PROGRAMS

Marketing Degree Today is a comprehensive informational guide for anyone interested in pursuing a degree in marketing. We provide the key information you should know when researching your options for schools in your state or online. You will also find useful statistics and facts about the marketing job market as well as interviews with current marketing professionals.

Research Your State

Learn about marketing schools in your state, local employment opportunities for marketing graduates, key statistics about marketing employment in your state, and the top ranked marketing schools in your state according to US News and Businessweek. Click on a state to navigate to the page about marketing schools in your state.

Marketing Degrees

In addition to general marketing degree programs, there are several variations of the marketing degree that provide more focused curriculum in a specific area of marketing. These programs focus on a particular area of specialization within marketing such as Internet marketing, advertising, or marketing research and can prepare you for specific types of marketing jobs that you are interested in.

What is Marketing?

The Wharton Business School defines marketing as "the process of anticipating, managing, and satisfying the demand for products, services, and ideas." Marketing helps organizations to understand their customer and communicate how their product or service can solve a problem or satisfy a need. Many people think that marketing is advertising, but advertising is just one part of the marketing equation. There are many other aspects of marketing that help companies increase their revenue from marketing research to brand management to website optimization.

Why Study Marketing?

Marketing is an essential function for companies of all sizes because a business can not survive very long without revenue. As a result, almost every company employs marketing professionals to manage the marketing process. Marketing is also a highly engaging subject for many students because it combines several disciplines such as psychology, art, information technology, and business. Skilled marketing professionals are constantly in demand and are well compensated. According to the latest numbers from the Bureau of Labor Statistics, there are 392,740 market research analysts and marketing specialists employed in the United States who earn an average annual wage of $67,380.1

Level of Education of Marketing Professionals

The government's O*Net Online website provides data on the level of degree held by marketing professionals:

Advertising and promotions managers: 54% have a bachelor's degree, 22% have an associate's degree, and 14% have some college but no degree.
Copy writers: 71% have a bachelor's degree, 16% have some college but no degree, and 10% have an associate's degree.
Marketing managers: 84% have a bachelor's degree, 4% have some college but no degree, and 4% have a high school diploma.
Marketing research analysts and marketing specialists: 71% have a bachelor's degree, 21% have a master's degree, and 4% have a post-bachelor's certificate.
Public relations and fundraising managers: 78% have a bachelor's degree, 8% have a master's degree, and 7% have an associate's degree.
Public relations specialists: 66% have a bachelor's degree, 15% have a master's degree, and 8% have an associate's degree.

What Are Some Courses You Will Take in a Marketing Degree Program?

Here are some common examples of courses found in the curriculum of marketing programs:

Marketing Foundations
Marketing Communications
Public Relations
Internet Marketing
Social Media Marketing
Multinational Marketing
Marketing Management
Product and Brand Management
Consumer Behavior
Marketing Research

How to Find Accredited Marketing Programs

Accredited colleges and universities are approved by regional and national accreditation bodies that are recognized by the US government. Accreditation indicates that the school meets an acceptable level of quality as determined by the accreditation body. The US Department of Education requires schools to be accredited for students to receive federal financial aid. Additionally, credits from an unaccredited school may not transfer to a different school and employers may not recognize the diploma.

It is important to check whether a school you are considering has received accreditation from a recognized accreditation body to ensure that you are protecting your educational investment. The US Department of Education's website provides a database for looking up the accreditation of schools and a list of recognized accreditation bodies.

Top Digital Marketing Agency Blogs for Students

Online marketing agency blogs are a great resource for students who want to learn about the latest trends and news in the digital marketing industry. We have curated this list of top digital agency blogs and ordered based on third party popularity metrics*. You can also follow these agencies on Twitter to connect with these companies and learn about the industry.
Number Blog Page Authority Linking Sites MozRank Page Rank Domain Rank Twitter Name
1 Econsultancy 83 14,602 5.96 5 74 @Econsultancy
2 TopRank 83 5,853 6.40 6 67 @toprank
3 Internet Marketing Ninjas 66 3,115 5.80 4 63 @NinjasMarketing
4 Portent 66 1,981 6.64 5 63 @portent
5 Stone Temple Consulting 66 1,573 5.94 5 64 @stonetemple
6 Outspoken Media 67 1,877 5.84 4 65 @outspokenmedia
7 Blind Five Year Old 67 1,075 5.68 5 61 @ajkohn
8 Dejan SEO 62 918 6.31 5 63 @dejanseo
9 SEER Interactive 59 1,432 5.83 4 63 @seerinteractive
10 360i 58 1,168 5.80 4 70 @360i
11 High Visibility 62 808 5.64 5 65 @highervis
12 Vertical Measures 59 1,165 6.11 4 61 @verticalmeasure
13 SEOGadget 58 1,181 5.70 4 62 @seogadget
14 Orange Soda 55 1,161 5.68 4 64 @orangesoda
15 Straight North 62 764 6.62 4 60 @straightnorth
16 Traffick 54 869 5.72 5 60 @andrew_goodman
17 Brick Marketing 55 748 6.18 4 66 @brickmarketing
18 Koozai 53 813 5.65 4 63 @koozai
19 Digital Relevance 51 432 6.27 4 60 @drelevance
20 iAcquire 50 844 4.83 4 61 @iacquire
21 Swellpath 43 297 5.31 4 66 @swellpath
22 Intrapromote 51 486 4.92 4 55 @intrapromote
23 Boomtown Internet Group 37 334 6.53 4 56 @boomtownig
24 National Positions 37 685 6.23 3 59 @Natl_Positions
25 Audience Bloom 42 377 5.41 4 58 @audiencebloom
26 Webimax 42 445 4.87 4 60 @webimax
27 Internet Marketing Inc. 52 553 5.01 3 58 @iMarketingInc
28 Fahrenheit Marketing 38 352 5.91 4 55 @fahrenheitllc
29 Verve Search 42 225 5.40 4 56 @VerveSearch
30 Fathom 43 307 6.10 3 58 @fathomonline
31 Catalyst 42 336 4.66 4 58 @catalystsem
32 BusinessOnline 31 362 5.48 4 59 @boloptimized
33 Mack Web 41 150 5.50 4 54 @mackwebteam
34 Boostability 40 343 5.64 3 58 @boostability
35 Skyrocket SEO 43 281 6.06 3 51 @skyrocketseo
36 Three Deep 36 100 5.84 3 66 @threedeep
37 Siege Media 43 204 5.70 3 54 @siegemedia
38 Fusionbox 27 159 5.36 4 60 @fusionbox
39 Promediacorp 33 125 5.35 4 55 @promediacorp
40 Customer Magnetism 30 562 4.91 3 61 @trycm
41 Greenlane 45 258 4.74 3 55 @billsebald
42 Leap 32 212 6.49 3 49 @LEAPagency
43 Zazzle 37 218 5.27 3 56 @ZazzleMedia
44 Single Grain 54 722 5.42 0 60 @singlegrain
45 Wright IMC 34 149 5.75 3 54 @wrightimc
46 SEO Inc. 43 506 4.60 2 57 @seoinc
47 Evolving SEO 42 148 4.82 3 53 @dan_shure
48 Ethical SEO Consulting 29 260 5.16 3 55 @begreatbefound
49 Path Interactive 28 96 5.08 3 56 @PathInteractive
50 Acronym 35 181 4.03 3 54 @Acronym_Media
51 Digital Philippines 44 154 4.38 2 52 @venchito14
52 180 Fusion 29 260 5.78 1 59 @180fusion
53 ThinkBIGsites 33 332 4.83 1 59 @websitetraffic
54 HIS Web Marketing 31 121 5.02 2 52 @Marie_Haynes
55 Sparkplug Digital 33 149 4.81 2 51 @sparkplugonline
56 I Love SEO 40 203 5.35 0 54 @gfiorelli1
57 Chair 10 Marketing 23 16 4.83 2 47 @chair10
58 Madfish 27 43 5.25 1 50 @MadFishSEO
*The order of the blogs is based on third party popularity metrics from Moz (Page Authority, Number of Linking Sites (followed), and MozRank), Google (PageRank), and Ahrefs (Domain Rank). If you would like to suggest a blog to be added to this list, please contact us at info@marketingdegreetoday.com.

What Jobs Can You Get With a Marketing Degree?

  • Project 8 Labs LLC is a BBB Accredited Educational Consultant in Seattle, WA

One of the advantages of getting a degree in marketing is that there are many types of marketing careers that can fit with different personality types, strengths, and interests. If you enjoy working with people and creative projects, a role as an advertising copywriter may be an excellent fit for you. If you enjoy working independently on quantitative analysis, a job as a marketing research analyst may be an ideal job for you. Marketers work in a variety of workplace settings from a downtown corporate office with hundreds of people to a home office of an independent marketing consultant. Common employers of marketers include advertising agencies, corporations, and mid-sized businesses. A marketing degree can give you a wide range of options to find your dream job.

Visit our career center to learn about job descriptions and salary for specific marketing careers or check out our daily job board for current job openings in the marketing field.

References:
1. Bureau of Labor Statistics: http://www.bls.gov/oes/current/oes131161.htm