Marketing Schools in Virginia

With over a dozen choices, Virginia presents a strong selection of colleges and universities offering bachelor degree programs in the marketing field. Whether looking to study full-time at a large, public university or fit a course of study around a full-time job, Virginia residents are likely to find a suitable business school within their area. Those seeking an advanced degree, however, will be taking their search out-of-state. Below you’ll find useful information designed to help you select the marketing school program that best suits your needs.

Quick Facts:

  • 13 colleges and universities offer a bachelor’s degree program in marketing.
  • No colleges or universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Virginia Polytechnic Institute & State University, 82%.1
  • Highest transfer-out rate*: Ferrum College, 50%.1
  • Highest net price per year*: Strayer University – Virginia, $29,735.1
  • Lowest net price per year*: Old Dominion University, $11,775.1
  • Highest student population*: George Mason University, $33,320.1
  • Lowest student population*: Westwood College – Annandale, 442.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Virginia: $15,862 – $29,905.2
  • 4 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): University of Virginia (2); College of William & Mary (27); James Madison University (29); Virginia Polytechnic Institute & State University (52).

*For 4-year colleges and universities offering a marketing degree program.

Continue searching this guide for more facts and information on the best college and university marketing schools and programs in the country.

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Virginia Marketing Graduate Degree Programs

University of Virginia
Graduate students in the University of Virginia’s Darden School of Business working toward a Master of Business Administration (MBA) can specialize their degree by choosing two tracks, including consumer marketing, business-to-business marketing, and market analytics. The MBA program uses a case method approach, in which students discuss real business problems and develop solutions, rather than classes revolving around a professor’s lecture. The two-year MBA program requires graduate students to complete core MBA courses during the first year covering marketing, management, accounting and business ethics while turning their focus to their concentration the second year. Students also have the opportunity to participate in several global business programs during their second year, including participating in an exchange program or the Global Business Experience, in which students go abroad for classes and meetings with industry leaders during their spring or winter break.

Virginia Tech
Virginia Tech confers the Master of Business Administration (MBA) with a marketing concentration to graduate students who successfully complete the full-time 52 credit program. Successful applicants generally maintain a 3.46 undergraduate GPA and scored an average 626 on the GMAT exam. The program, which takes 22 months to complete, requires students to complete core business courses the first year while concentrating on marketing the second year. Marketing majors will take 15 credits to fulfill their concentration requirements, including product strategy, promotion strategy, international marketing strategy, and marketing, management, and the public purpose in addition to one elective. MBA students may participate in a mentoring program with Virginia Tech alumnae, which allows graduate students to develop relationships, one-on-one, with successful graduates and business people by attending social events, meetings, and seminars.

Virginia Marketing Undergraduate Degree Programs

George Mason University
George Mason University awards the Bachelor of Science (BS) in Marketing and allows students to concentrate in internet marketing resiliency. The concentration provides students with a foundation in networks and security, internet marketing, and competitive intelligence and information security. All marketing majors must complete several core marketing courses: marketing management, consumer behavior, and marketing research techniques and applications. Global opportunities are available to business students who want to study or intern abroad in such global locations as London, Germany, and China. Marketing majors can also become involved in one of the many on-campus organizations: the American Marketing Association, Alpha Kappa Psi, the International Business Organization, the Mason Consulting Club, and the Mason Entrepreneurs.

Virginia Commonwealth University
Virginia Commonwealth University features a 120 credit undergraduate program leading to the Bachelor of Science (BS) in Marketing. Students may choose to specialize in one of several tracks: traditional marketing mix, distribution, marketing communications, international marketing, retailing, and marketing technology. Tracks are not listed on the student’s degree. Marketing majors are invited to join the VCU chapter of the American Marketing Association, which hosts speakers, networking, and educational events throughout the year. The university also hosts the Verizon Speaker Series with professionals, such as the president of Verizon, sharing their expertise with students in the business program.

Virginia Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 320 $108,340
Marketing Managers 4,400 $145,650
Market Research Analysts and Marketing Specialists 13,760 $71,400
Public Relations and Fundraising Managers 1,500 $130,500
Public Relations Specialists 7,050 $70,510

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Virginia

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in Virginia from 2010-20203

Between 2010 and 2020, marketing managers in Virginia will see a 21.1 percent surge in job growth with 4,394 positions in 2010 expected to grow to 5,323 in 2020, an increase of 929 jobs.3 As of May 2011, Virginia was home to 4,180 marketing managers.3 Team Velocity Marketing, LeapFrog Solutions, Creating Results – Strategic Marketing, Merritt Group, and RedPeg Marketing all have the distinction of being among Virginia’s top advertising and marketing firms.

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Schools with Marketing Degree Programs in Virginia

University of Virginia
Charlottesville, VA
(434) 924-0311

Student Review: “The McIntire School of Commerce at the University of Virginia was an extremely amazing and thorough experience. At the Commerce School, each student chooses a career track; I chose International Business and Marketing. The classes were extremely hands-on with many case studies. We got to learn through real life examples and through experiential learning. The school was also very technologically advanced. Every classroom had state of the art media boards and capabilities, and there were tons of private study rooms that you could book to do individual or group projects. You could even book these rooms online, which made things very easy. It was the best place to study with minimal distractions. Furthermore, the Commerce School has so many services for alumni. They are truly there to help you find a job. I highly recommend the prestigious McIntire School of Commerce at the University of Virginia for its prestige, its level of teaching, and the overall experience.” – student at University of Virginia

1. National Center for Education Statistics:
2. Niche: