Marketing Schools in Tennessee

Tennessee boasts an unusually large number and wide variety of marketing school options for a state of its size. With over twenty bachelor’s and two fully accredited graduate degree programs available, there is bound to be a college or university nearby offering a marketing course of study to fit every budget and schedule. Below you will find important facts, figures, statistics, school profiles, student reviews and more to help you sort through the wealth of marketing school choices available in Tennessee and throughout the country.

Quick Facts:

  • 22 colleges and universities offer a bachelor’s degree program in marketing.
  • 2 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Vanderbilt University, 92%.1
  • Highest transfer-out rate*: Cumberland University, 45%.1
  • Highest net price per year*: Strayer University – Tennessee, $30,661.1
  • Lowest net price per year*: Middle Tennessee State University, $8,855.1
  • Highest student population*: University of Tennessee, 30,194.1
  • Lowest student population*: Hiwassee College, 213.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Tennessee: $8,496 – $38,578.2
  • 1 school in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): Belmont University (97).

*For 4-year colleges and universities offering a marketing degree program.

Keep referring to this guide for key statistics, facts, figures and more as you search for the college or university marketing program that’s right for you.

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Tennessee Marketing Graduate Degree Programs

University of Tennessee Knoxville
The University of Tennessee Knoxville’s College of Business Administration allows students to earn a Master of Business Administration (MBA) in one of several concentrations, including marketing. The full-time program takes 17 months (five semesters) to complete with the first year dedicated to core business coursework and the second year focusing on the marketing concentration. MBA students spend the first week of the program on campus daily from 8 a.m. to 5 p.m. during “Orientation Week” and all participate in a global business course, culminating in a trip abroad. All MBA students must also complete a summer internship. Graduate students can become involved in the on-campus organizations, Shopper Marketing Forum, Tennessee Organization of MBAs, and the Anderson Center for Entrepreneurship and Innovation. Prospective students can visit the MBA program’s web page and read MBA student blogs to give them a better idea of what they can expect academically and socially.

Vanderbilt University
Vanderbilt University’s Owen Graduate School of Management confers the Master of Business Administration (MBA) with a marketing concentration. The full-time two year program requires students to complete core MBA coursework the first year before focusing on marketing courses the second year. All first year requirements must be fulfilled before MBA students can take any electives or courses in their concentration. Marketing majors will take two required courses (survey design and analysis and consumer analysis) before choosing from a menu of marketing electives: marketing strategy, advertising, business forecasting, and marketing models. The MBA program ensures students engage in experiential learning, offering programs such as BrandWeek, in which MBA marketing students work with companies in a three-day immersion seminar and international seminar courses, in which students travel abroad for a week to visit universities and businesses in the host country.

Tennessee Marketing Undergraduate Degree Programs

Middle Tennessee State University
Middle Tennessee State University’s Jennings & Jones College of Business features a Bachelor of Business Administration (BBA) with a concentration in marketing. Marketing majors will complete 27 credit hours in marketing coursework. Required courses include consumer behavior, marketing research, and marketing management. Students then choose their electives based on their career interests with specializations available in promotions, retail, sales, and business-to-business marketing. The marketing department encourages students to complete a 225 hour internship, worth three credits, at a local company, and interns are required to complete a paper detailing their experiences and what they learned. Pi Sigma Epsilon and Students in Free Enterprise are two on-campus organizations popular with students in the BBA program.

East Tennessee State University
Undergraduates working toward a Bachelor of Business Administration (BBA) at East Tennessee State University can choose from one of three marketing concentrations: marketing management, integrated marketing communications, and merchandising. Both marketing management and integrated marketing communications require students to complete 24 credit hours of marketing coursework with merchandising requiring 31 credit hours of marketing courses. Successful applicants to the BBA program must first complete 60 credits of core college credits, including accounting, statistics, critical thinking and writing, and probability and statistics. Marketing majors often become involved in on campus organizations such as the Marketing Association, Beta Alpha Psi, the Entrepreneurs Club, and Students in Free Enterprise.

Tennessee Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 770 $72,280
Marketing Managers 3,120 $99,160
Market Research Analysts and Marketing Specialists 5,360 $55,640
Public Relations and Fundraising Managers 1,040 $78,140
Public Relations Specialists 2,580 $49,580

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Tennessee

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in Tennessee from 2008-20183

Marketing managers in Tennessee can expect a small annual rise in jobs of less than one percent, at .5 percent.3 Positions in marketing management tallied 3,600 in 2008 with that number expected to grow slightly to 3,790 by 2018.3 Market research analysts will see a slightly larger increase (1.6 percent per year) in jobs over the same 10 year period.3 A total of 2,160 market research analyst positions were filled in 2008 compared to an estimated 2,540 in 2018.3 Harvest Creative, iostudio, Centre Source, redpepper, and Paramore/The Digital Agency are all ranked among Tennessee’s top advertising and marketing firms.

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Schools with Marketing Degree Programs in Tennessee

East Tennessee State University
1276 Gilbreath Drive,
Johnson City, TN 37604
(423) 439-1000

Student Review: “ETSU provided a very complex, challenging marketing program which included real-world application as well as in-depth teaching theory. I liked the smaller feeling of a large program, but I disliked the lack of earned experience. Internships were not required and I feel that perhaps they should have been. The curriculum was classically-based but was also adapted for modern application. Teaching materials were sourced from both textbooks and the daily material that was brought in daily by students via social media and current news. We analyzed this material for applicable lessons and to uncover mistakes or points of improvement. Overall, the program was very effective.” – student at East Tennessee State University

1. National Center for Education Statistics:
2. College Prowler:
3. Tennessee Department of Labor and Workforce Development: