Marketing Schools in Pennsylvania

Pennsylvania is one of the leading states in the nation in terms of the number and variety of nationally recognized marketing school programs. Residents of Pennsylvania are likely to find a marketing course of study within their local area, whether seeking a bachelor’s, master’s or more advanced degree. We’ve designed this guide to provide you with the essential information needed to sort through Pennsylvania’s wealth of marketing school offerings and find the program that’s best for you.

Quick Facts:

  • 47 colleges and universities offer a bachelor’s degree program in marketing.
  • 8 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of Pennsylvania, 96%.1
  • Highest transfer-out rate*: Seton Hall University, 44%.1
  • Highest net price per year*: Drexel University, $35,948.1
  • Lowest net price per year*: Clarion University of Pennsylvania, $13,752.1
  • Highest student population*: Pennsylvania State University – Main Campus, 45,628.1
  • Lowest student population*: Wilson College, 745.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Pennsylvania: $12,590 – $43,160.2
  • 7 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): University of Pennsylvania (5); Carnegie Mellon University (24); Pennsylvania State University (26); Lehigh University (35); University of Pittsburgh (82); St. Joseph’s University (92); Duquesne University (96).

*For 4-year colleges and universities offering a marketing degree program.

Keep referring back to this guide for essential facts and information as you continue your search of quality college and university marketing programs throughout the nation.

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Pennsylvania Marketing Graduate Degree Programs

University of Pennsylvania
Graduate marketing students at the University of Pennsylvania have the opportunity to take part in the prestigious MBA program offered by UPenn’s Wharton School of Business. Wharton’s MBA program equips graduate business students with the fundamental management and critical thinking skills to succeed in high-level business careers. Wharton has one of the largest selections of graduate marketing programs in the country. MBA students with an interest in marketing may choose to pursue either a marketing major or a joint major in marketing and operations management. The marketing major examines foundational approaches to understanding markets, competitors, and products. Marketing majors take three required courses: Marketing Management, Marketing Research, and Dynamic Marketing Strategy. They then take at least three marketing electives according to their personal interests or career goals. Marketing elective options include courses such as Monetizing Emerging Interactive Media, Digital Marketing and Electronic Commerce, Marketing in the Age of the Empowered Consumer, Applied Probability Models in Marketing, Entertaining and Sports Marketing, and Social Impact of Marketing. The marketing and operations management joint major consists of seven courses and is particularly relevant to students with an interest in marketing in business-to-business marketing in the manufacturing or service sectors.

Temple University
The Fox School of Business at Temple University offers multiple options for graduate study in marketing. Students may apply for a Master of Business Administration in Marketing, a Master of Science in Marketing Research, a Master of Science in Marketing Communications, or a PhD in Marketing. The MBA degree offers a more generalized business curriculum for students interested in managerial positions, while the two MS programs are designed for more specialized study in the marketing discipline. The PhD program is intended for individuals who wish to pursue careers in academia or marketing research. The MS in marketing research has a particular emphasis on methodology and quantitative analysis, and includes courses such as Marketing Research: Techniques and Applications, Database Management and Warehousing, Sampling Theory, Design of Experiments, and Survey Techniques for Business Applications. The MS in marketing communications is designed more for students interested in sales and consumer relations and includes courses such as International Marketing, Marketing in a Digital Economy, Innovation in an I-Pod World, Legal Issues in Communication Management, and Communication Content and Behavior.

Pennsylvania Marketing Undergraduate Degree Programs

University of Pittsburgh
Marketing majors at the University of Pittsburgh’s College of Business Administration earn a Bachelor of Science in Business Administration. The BSBA marketing degree is designed to provide students with a combination of conceptual knowledge and practical application skills to prepare them to address major marketing issues of the business world. To earn the degree, marketing majors must complete a minimum of 120 credits, fulfill all of the university’s arts and science requirements, fulfill all of the BSBA business core requirements, and complete 18 credits in marketing coursework. The marketing curriculum includes three required courses: Introduction to Marketing, Marketing Research, and Consumer Behavior. The remainder of the degree may be fulfilled by taking a minimum of marketing elective courses such as Principles of Selling, Sales Force Management, Public Relations Management, Services Marketing, Retail Management, International Marketing, Managing Global Supply Chains, Electronic Commerce, and Product Development and Management. Students also have the option to complete a marketing internship for credit in place of one elective course.

Pennsylvania State University
The marketing major at Pennsylvania State University (Penn State) is offered through the marketing department at the Smeal College of Business. The degree is intended to provide foundational knowledge in the four “P’s” of marketing: product, place, price, and promotion. Marketing majors are taught by an esteemed group of faculty members who contribute regularly to leading marketing academic journals. The department is frequently ranked among the top 20 marketing departments in the country for research output. Faculty members also consult with major companies such as IBM, Dupont, and SAP. They bring their personal experience into the classroom and teach courses based off of first-hand professional knowledge. Marketing majors must complete a core business curriculum of economics, mathematics, and management courses in addition to a series of marketing-specific courses. They earn a Bachelor of Science degree upon successful completion of their academic program.

Pennsylvania Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 790 $129,560
Marketing Managers 5,510 $144,250
Market Research Analysts and Marketing Specialists 21,160 $63,770
Public Relations and Fundraising Managers 1,910 $109,480
Public Relations Specialists 10,470 $61,120

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Pennsylvania

Projected Job Growth

29.5%

Marketing Research Analysts and Marketing Specialists in Pennsylvania from 2010-20205

Ranked #7 by Forbes for quality of life, Pennsylvania has the sixth biggest economy in the United States.3 Approximately 17,800 market research analysts and marketing specialists work in the state, earning a mean annual income of $62,110.4 Marketing graduates in Pennsylvania should consider seeking employment at one of the state’s 23 Fortune 500 Companies, including AmerisourceBergen, Comcast, Sunoco, Rite Aid, United States Steel, PNC Financial Services Group, HJ Heinz, Crown Holdings, Hershey, and Dick’s Sporting Goods. Marketing graduates may also find career opportunities at some of Pennsylvania’s top marketing and advertising companies: Leadnomics, Aardvark Event Logistics, Mail Shark, Elite SEM, Optimal Strategix Group, WebpageFX, Beyond Spots & Dots, Focus Forward, Stream Companies, the Anderson Group, and Journal Publications.

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Schools with Marketing Degree Programs in Pennsylvania

Penn State University
3550 7th Street Rd
New Kensington, PA 15068
(724) 334-5466
http://www.psu.edu/

Student Review: “The Penn State program at the New Kensington campus provided me with an understanding to do an analysis of an organization and a demographic they are trying to reach so that they can be reached more effectively. I found this program made me better able to develop marketing strategies and campaigns based upon market research. I went into their program not understanding how to make marketing decisions and have successfully helped both businesses and non-profit organizations improve their marketing since graduation. If there was a drawback it is that the New Kensington campus was small enough to not have all of the most up-to-date equipment. I did like the trade off, though, which was smaller class sizes and more interaction with the professors. The other thing I really liked about the program was that every professor had experience in their fields. One professor was the top rated researcher in fortune 500 companies and another was one of the most sought after consultants in his field.” – student at Penn State University
stars-4

Robert Morris University
6001 University Blvd
Pittsburgh, PA 15108
(800) 762-00971
http://www.rmu.edu/

Student Review: “I really love the marketing program at RMU. The professors are passionate about what they teach, and it really shows. In my freshman year, I wrote a 15-page marketing plan for a local business as an assignment. They really like to just plunge you into the program and make sure you learn interactively. Additionally, it’s not difficult at all to get the classes you need, which is nice. Some professors do give a little more work than others, but it really does help in preparation for exams. In fact, I liked the more difficult marketing classes better than the ones that had less work to do. I really appreciated having such great professors that care about what they teach and who want you to learn as much as possible in their classes.” – student at Robert Morris University
stars-4

Saint Joseph’s University
5600 West City Avenue,
Philadelphia, PA 19131
(610) 660-1000
http://www.sju.edu/

Student Review: “The marketing program at the Haub School of Business at Saint Joseph’s University is a fast paced, rapidly growing program. With a broad range of curriculum, students will learn all facets of marketing and other business practices ranging from advertising, media, and international communication to management and law. With such diversity, a marketing degree from Saint Joseph’s University will undoubtedly prepare students to succeed in the real world. The skills gained from the extensive course work and expansive list of available courses has helped me succeed not only in the field of marketing, but also in many other divisions in the corporate world. Many of the courses I took in the marketing program involved both group and individual projects. One of my greatest weaknesses coming into college was public speaking. Many of the courses helped me overcome this weakness and have helped me be more comfortable in front of groups in the office. Overall a marketing degree from the Haub School of Business is a fantastic asset to have when looking for a successful career.” – student at Saint Joseph’s University
stars-5

References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. Niche: https://colleges.niche.com/search/t-traditional/sm2-marketing/st-pa/
3. Forbes: http://www.forbes.com/places/pa/
4. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_pa.htm
5. Pennsylvania Department of Labor and Industry: http://www.portal.state.pa.us/portal/server.pt?open=514&objID=814813&mode=2