Marketing Schools in Nevada

Nevada’s options for students in pursuit of a bachelor’s degree in marketing are limited to three choices, one in Las Vegas and two in the northern Nevada area surrounding Reno. Those seeking a more advanced degree will have to travel out of the state, most likely to California or Arizona. With essential facts, figures, statistics and more, this guide will help you decide on the best marketing school program to meet your needs, whether in Nevada or elsewhere.

Quick Facts:

  • 3 colleges and universities offer a bachelor’s degree program in marketing.
  • No colleges or universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of Nevada – Reno, 51%.1
  • Highest net price per year*: University of Phoenix – Northern Nevada Campus, $19,084.1
  • Lowest net price per year*: University of Nevada – Las Vegas, $10,038.1
  • Highest student population*: University of Nevada – Las Vegas, 27,364.1
  • Lowest student population*: University of Phoenix – Northern Nevada Campus, 454.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Nevada: $17,437 – $19,226.2
  • No schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100).

*For 4-year colleges and universities offering a marketing degree program.

Continue to refer to this guide for key information as you research potential marketing courses at colleges and universities in your area and throughout the United States.

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Nevada Marketing Graduate Degree Programs

University of Phoenix – Las Vegas
Graduate-level students at the University of Phoenix – Las Vegas with an interest in marketing can earn a Master of Business Administration degree with a marketing emphasis either in-person or online. The University of Phoenix is committed to utilizing technology as an effective learning tool; online coursework include an extensive online library and eBook collection, virtual organizations, and online writing and math labs. Graduate students looking for a more traditional class experience will meet once a week at the university’s centrally located campus. The MBA in marketing is designed to prepare students for successful business and sales careers. The program consists of 36 core curriculum credit hours and an additional 15 credits of marketing-specific coursework. The MBA program prepares students to recognize and solve business problems, evaluate risks, develop awareness of the role of ethics and personal values in the business world, and use both theoretical and practical knowledge to meet organizational needs. Marketing students choose from courses such as Business Law, Organizational Leadership, Marketing Energy, Strategic Planning and Implementation, and Advanced International Marketing.

DeVry University – Henderson
Graduate students at the Henderson campus of DeVry University benefit from the advantages of a fully equipped computer lab, spacious classrooms, and a large commons area. Marketing students earn an MBA in marketing by taking classes online, on campus, or through a combination of both. DeVry’s MBA program equips students with analytical, communication, and teamwork skills to prepare them to be effective business leaders. MBA candidates complete a comprehensive curriculum that covers all areas of business administration including corporate management and business enterprise. The marketing concentration allows MBA candidates to customize their course of study by learning how to develop effective marketing plans in today’s business world. Students learn about the fundamental theories of marketing as well as the ethical and international concerns marketing professionals face. The marketing concentration consists of 12 credit hours including such courses as Marketing Research, New Product Development, Sales Management, Advertising Management, and Electronic Commerce Marketing Management.

Nevada Marketing Undergraduate Degree Programs

University of Nevada, Las Vegas
Marketing majors at the University of Nevada, Las Vegas earn a Bachelor of Science in Business Administration from the university’s Lee School of Business. The marketing program at UNLV contends that the core of the marketing field is the consumer. Thus, marketing majors spend a significant amount of time identifying consumer needs and interests and strategizing about the best ways to meet those needs. Students learn how to critically evaluate marketing problems, synthesize theoretical and practical approaches, and incorporate consumer psychology into marketing strategy. The BSBA in marketing curriculum consists of two required business courses, four required marketing courses, and four marketing electives. Marketing courses include topics such as buyer behavior, international marketing, marketing communications and advertising, sales management, production planning, and marketing research. Graduates of the BBA in Marketing program continue on to diverse careers in fields such as retailing, market research, public relations, and social media.

University of Nevada, Reno
The marketing department at the University of Nevada, Reno offers a Bachelor of Science in Marketing program for undergraduate business students. The BS in Marketing program aims to help students identify the vital components of marketing strategy. Through their coursework, students gain experience developing advertising campaigns, conducting business research, and applying brand promotion strategies. The marketing department stresses the importance of viewing marketing as both a social and managerial process. Students learn to balance the different components of marketing in order to build successful business campaigns. Many students within the program choose to participate in internships with local companies for academic credit. The internship program allows undergraduates to gain real-world experience and to get a foothold in the marketing industry. Graduates of the BS in Marketing go on to pursue career opportunities in logistics, sales, retailing, business operations, customer service, brand management, wholesaling, and international importing and exporting. Qualified students may be eligible to receive scholarship from local and state sponsors.

Nevada Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 310 $97,600
Marketing Managers 1,380 $115,010
Market Research Analysts and Marketing Specialists 2,040 $59,640
Public Relations and Fundraising Managers 300 $104,330
Public Relations Specialists 1,060 $59,520

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Nevada

Projected Job Growth

10.9%

Advertising, Marketing, Promotions, Public Relations, and Sales Positions in Nevada from 2010-20204

According to the Bureau of Labor Statistics, the State of Nevada employs approximately 1,770 market research analysts and marketing specialists; on average, they earn $60,110 a year.3 Recent marketing graduates in Nevada can take advantage of the state’s extensive tourism industry. All four of Nevada’s Fortune 500 Companies are major resort corporations—Las Vegas Sands, Caesars Entertainment, MGM Resorts International, and Wynn Resorts. Another top private employer in the state is Zappos.com, which ranks on CNN’s list of best companies to work for. Ranked #5 in business costs and #7 in growth prospects, Nevada is also a good environment for marketing graduates wishing to start their own advertising or marketing firms.

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References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. College Prowler: https://collegeprowler.com/search/t-traditional/sm2-marketing/st-nv/
3. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_nv.htm
4. Nevada Workforce Informer: http://www.nevadaworkforce.com/cgi/dataanalysis/occprjReport.asp?menuchoice=occprj