Marketing Schools in Montana

Big in area, Montana is nonetheless one of the smallest states by population. And, unfortunately, with such a small population, the state lacks any bachelor’s or advanced degree programs in marketing. There are, however, a limited number of Montana schools offering associate’s degrees and certificate programs. Below, you’ll find statistics, facts, figures and more regarding these schools. Montana students seeking bachelor’s, master’s or other advanced degrees should consult this guide for information on marketing courses at colleges and universities in neighboring states and throughout the country.

Quick Facts:

  • No colleges or universities offer a bachelor’s degree program in marketing.
  • No colleges or universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of Montana, 47%.1
  • Highest transfer-out rate*: Flathead Valley Community College, 17%.1
  • Highest net price per year*: University of Montana, $13,345.1
  • Lowest net price per year*: Flathead Valley Community College, $7,719.1
  • Highest student population*: University of Montana, 15,669.1
  • Lowest student population*: Flathead Valley Community College, 2,495.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Montana: $21,078 (University of Montana only).2
  • No schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100)

*For 4-year colleges and universities offering a marketing degree program.

Continue to refer to this guide for the essential information you need in researching the best marketing programs at college and universities throughout the country.

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Montana Marketing Graduate Degree Programs

Kaplan University
Montana residents interested in pursuing a marketing degree at the graduate level may want to consider a degree from an online institution such as Kaplan University. The school’s virtual format provides maximum flexibility for working or nontraditional students. Graduate marketing students work toward an MBA with a marketing specialization. The MBA program is designed for students who have already previously obtained Bachelor’s degrees and who hope to take their business education to the next level. The program’s holistic approach allows marketing students to develop a working knowledge not only of their specialization but also of other fundamental business areas such as finance and management. Students in the marketing specialization complete a core curriculum of 15 courses (approximately 60 credits) covering essential business topics such as value chains, business communications, accounting methodology, and human resources. The remaining courses in the 76-credit program are dedicated to marketing-specific topics such as market research, advertising, and consumer psychology. The project-based curriculum is intended to provide hands-on experience that introduces students to both traditional and new media promotional tools. The university is committed to accommodating members of the US Armed Forces and will consider some prior military experience for college credit.

DeVry University
Montana marketing scholars may opt to earn an online MBA in marketing from DeVry University’s Keller Graduate School of Management. The 48-credit hour program consists of a 30-credit core business curriculum, a 12-credit marketing core, and 6 credits of elective courses. The required MBA core is designed to expose students to all aspects of the business world so that they develop business competencies that can adapt to diverse industries. Students take courses in finance, management, information technology, accounting, economics, and organizational behavior. Students complete their studies with a business planning capstone seminar in which they develop and implement their own business plan. The marketing concentration consists of concentrated courses in sales management, advertising management, channels of distribution, consumer behavior, product development, and e-commerce marketing management. Program length varies based on individual needs, but dedicated students can complete the MBA in Marketing degree in as little as 32 months.

Montana Marketing Undergraduate Degree Programs

University of Montana
Marketing majors at the University of Montana earn a bachelor’s degree from the university’s School of Business Administration. By the completion of their studies, marketing majors are expected to have a solid foundation in basic marketing areas. Marketing graduates complete a required core curriculum of five 3-credit classes: Consumer Behavior, Marketing Research, Integrated Marketing Communications, International Business, and Marketing Management. Additionally, students must take 9 credits of marketing electives, choosing from courses such as Nonprofit Marketing, Sports Marketing, Service & Relationship Marketing, Marketing of High Tech Products, Event Management, and Advanced Entrepreneurship. Students are encouraged to choose electives that are in line with their particular interests and career goals. The University of Montana values the benefit of an interdisciplinary education; as such, marketing students are encouraged to take courses outside of the business department including Social Psychology, Fundamentals of Media Arts Production, and Electronic Publishing on the World Wide Web.

Montana State University
Undergraduate students in the marketing program at Montana State University learn the skills necessary to be successful in a career in advertising, market research, brand management, or public relations. The university offers a diverse range of marketing courses including Advertising, Entrepreneurial Marketing, Digital Marketing, International Marketing, Marketing Mix Design, Professional Selling, and Promotions. Students in the marketing department abide by the values and mission of the entire MSU College of Business. The College of Business strives to help students excel by fostering an experiential and personalized learning experience, encouraging critical thinking and ethical decision making, providing organizational resources and awards, and assisting students to reach professional fulfillment and become lifelong learners. Marketing students can enhance their academic experience by participating in the Marketing Club or Sports Marketing Club, and by taking advantage of professor mentorship and research opportunities.

Montana Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Marketing Managers 180 $102,820
Market Research Analysts and Marketing Specialists 550 $57,480
Public Relations and Fundraising Managers 70 $80,590
Public Relations Specialists 720 $46,290

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Montana

Projected Job Growth

17.5%

Marketing Research Analysts and Marketing Specialists in Montana from 2010-20204

The Bureau of Labor Statistics reports that only 450 market research analysts and marketing specialists work in Montana, making a mean annual income of $53,570.3 However, the low number of positions may reflect the small overall population of the state rather than a lack of opportunities. Forbes reports that Montana has held up better than most states in the recession, with an unemployment rate of only six percent. In fact, according to the Small Business Administration, Montana residents launched more businesses per capita over the past three years than any other state. According to the Montana Department of Labor & Industry, top private employers in the state include Albertson’s, Benefis Healthcare, First Interstate Bank, Northwestern Energy, Stillwater Mining Company, and Town Pump. Marketing majors should also consider job opportunities within the agricultural business, which is the largest industry in the state.

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References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. Niche: https://colleges.niche.com/search/t-traditional/sm2-marketing/st-mt/
3. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_mt.htm
4. Career One Stop, Montana, Market Research Analysts and Marketing Specialists: http://www.acinet.org/occ_rep.asp?printer=true&level=&optstatus=111111111&id=8,14,1&nodeid=2&soccode=131161&stfips=30&jobfam=13