Marketing Schools in Kansas

With over a dozen colleges and universities offering fully accredited courses of study in the field of marketing, students in Kansas will not need to travel out-of-state to find a suitable business school program. That is, unless they’re looking for an advanced degree. The number and range of bachelor’s degree programs, however, is substantial for a state the size and population of Kansas. This guide is designed to provide the key information necessary for the prospective Kansas marketing student to find the program within the state that best fits their specific requirements.

Quick Facts:

  • 13 colleges and universities offer a bachelor’s degree program in marketing.
  • No colleges or universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of Kansas, 61%.1
  • Highest transfer-out rate*: Washburn University, 38%.1
  • Highest net price per year*: Tabor College, $21,509.1
  • Lowest net price per year*: Wichita State University, $8,645.1
  • Highest student population*: University of Kansas, 27,939.1
  • Lowest student population*: McPherson College, 621.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Kansas: $9,920 – $23,250.2
  • No schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100).

*For 4-year colleges and universities offering a marketing degree program.

Keep this guide handy for more helpful facts and important information on colleges and universities as you research marketing schools throughout the United States.

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Kansas Marketing Graduate Degree Programs

University of Kansas
The University of Kansas Edwards Campus, in Overland Park, offers a Master of Science (MS) in Journalism with a marketing communications concentration. The 36 credit graduate program takes a minimum of two years of full-time study to complete with students being allotted seven years to finish their masters degree. Most graduate students take only one class per semester, although it is possible to take a full load of nine credits. Students will take a range of marketing courses during the graduate program: relationship marketing, branding, sales, marketing fundamentals, and marketing ethics. Admission to the graduate program is competitive, with approximately 60 students enrolled at any given time.

Webster University
Webster University’s George Herbert Walker School of Business and Technology in Kansas City features a 36 credit graduate program leading to the Master of Arts (MA) in Marketing. Students, who want a more well-rounded business education, may also opt for the Master of Business Administration (MBA) with a marketing concentration, which requires 48 credits for completion. All students are required to take the marketing core courses. Other course offerings include marketing channel management, promotional management, marketing management, and international marketing. Graduate students will cap off their studies with the integrated studies in marketing capstone course, which requires a project that encompasses all of the skills they’ve developed throughout the graduate program.

Kansas Marketing Undergraduate Degree Programs

Kansas State University
Kansas State University offers a Bachelor of Science (BS) in Marketing undergraduate program, requiring 127 credits for graduation. New Kansas State students may be required to complete the 63 credit Business Administration Pre-Professional Program (BAPP), which is essentially general coursework in math, science, communications, and other liberal studies subjects. After completing the BAPP, students who have maintained a minimum 2.5 GPA can then move into the marketing major. Marketing majors will complete extensive coursework, covering marketing management, marketing research, consumer behavior, and international marketing.

Fort Hays State University
Fort Hays State University provides undergraduates with the opportunity to earn a Bachelor of Business Administration (BBA) in marketing at its Hays, Kansas, campus or its virtual campus. The on campus and virtual program are identical with the same professors leading courses. The 124 credit program requires students to complete 55 hours of general education classes, 27 hours of core business courses, 36 hours of marketing core and elective courses, and six hours of open electives. Marketing majors may join the two on-campus marketing-related clubs: The Fort Hays State chapter of the American Marketing Association and Pi Omega Pi, a national business honor society. Undergraduates who maintain a 3.8 GPA or higher may join the Fort Hays Honor Society, an organization of academically-gifted students who bring programs, such as GRE tutoring, to campus.

Kansas Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 190 $85,940
Marketing Managers 1,060 $114,940
Market Research Analysts and Marketing Specialists 3,230 $57,780
Public Relations and Fundraising Managers 410 $90,820
Public Relations Specialists 1,930 $54,960

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Kansas

Projected Job Growth

36.6%

Marketing Research Analysts and Marketing Specialists in Kansas from 2010-20203

Marketing managers in Kansas will see 11.3 percent in job growth in a 10 year period with 1,198 jobs in 2010 expected to surge to 1,333 jobs in 2020.3 An estimated 483 jobs are expected to open as a result of vacancies and new positions being created.3 Market research analysts and marketing specialists will enjoy a 36.6 percent job growth in the same 10 year span with 3,264 jobs in 2010 rising to 4,460 in 2020.3 Sweet Spot Marketing was the sole marketing company to make it onto Inc’s 5000 list of top advertising and marketing firms in the United States.

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References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. College Prowler: https://collegeprowler.com/search/t-traditional/sm2-marketing/st-ks/
3. Kansas Labor Information Center: https://klic.dol.ks.gov/gsipub/index.asp?docid=367