Marketing Schools in Illinois

Illinois is a state characterized by a wide diversity of landscapes and population, from small towns and abundant farmland in the south, to Chicago and the large, urban communities surrounding it in the north. That diversity is strongly reflected in the numerous and varied options available to those seeking a degree in marketing. Below you’ll find key statistics, facts, figures, reviews and more, to help you sort through Illinois’s wealth of marketing school options and find the best fit for you.

Quick Facts:

  • 33 colleges and universities offer a bachelor’s degree program in marketing.
  • 7 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Northwestern University, 94%.1
  • Highest transfer-out rate*: Northeastern Illinois University, 45%.1
  • Highest net price per year*: Loyola University Chicago, $29,671.1
  • Lowest net price per year*: University of Illinois at Chicago, $11,932.1
  • Highest student population*: University of Illinois at Urbana – Champaign, 44,407.1
  • Lowest student population*: Westwood College – Dupage, 437.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Illinois: $14,479 – $43,779.2
  • 4 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): University of Illinois at Urbana – Champaign (21); DePaul University (60); Bradley University (98); Illinois State University (99).

*For 4-year colleges and universities offering a marketing degree program.

Continue searching this guide for more facts and information on the best college and university marketing schools and programs in the country.

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Illinois Marketing Graduate Degree Programs

DePaul University
DePaul University’s Driehaus School of Business allows graduate students to earn a Master of Business Administration (MBA) with a concentration in one of six areas of marketing: general marketing, brand and product management, business development, consumer insights, marketing strategy and planning, and strategic global marketing. Graduate students are encouraged to choose a track based on their individual career and educational goals. The MBA in Marketing program requires students to take six classes worth 36 total credits, which is generally broken down to four core courses and two electives depending on the concentration. Graduate students have access to the MBA Career Management Center, which offers internship leads, networking opportunities, and meet and greets with hiring companies. The MBA program also allows students to join study abroad seminar trips with past students visiting France, Hong Kong, the Czech Republic, and India.

University of Illinois
The University of Illinois offers a full-time Master of Business Administration (MBA) program with a concentration in marketing. The graduate program features a heavy emphasis on marketing management, understanding consumer needs, consumer research, and promotional strategy. Graduate students are encouraged to get involved in experiential learning, which takes them outside of the classroom and puts them in real life situations that require their marketing expertise. The Global Consulting Program, for example, provides students with opportunities to travel overseas during winter or spring break to work on consulting projects in such countries as Brazil, South Africa, India, and China. Illinois Business Consulting, the Academy for Entrepreneurial Leadership, and the Illinois MBA Non-Profit Outreach also offer experiential learning opportunities for MBA students.

Illinois Marketing Undergraduate Degree Programs

Northern Illinois University
Undergraduate students at Northern Illinois University who pursue a Bachelor of Science (BS) in Marketing can choose between two specializations: interactive marketing and professional sales. The College of Business allows students to customize their bachelor’s degree by taking electives in a specific area, such as strategic marketing and international marketing. The program generally takes four years for completion, with students sitting five classes a semester. All marketing majors must complete a portfolio of their work, which they will submit to the College of Business prior to graduation. Students will compile their best work from the marketing courses they’ve completed that demonstrates their in-depth knowledge of eight different learning objectives, such as understanding marketing concepts, marketing metrics, written communications skills, and problem solving and critical thinking.

Southern Illinois University
Southern Illinois University confers the Bachelor of Science (BS) in Marketing to students who successfully complete the 120 credit undergraduate program, which traditionally takes four years. Undergraduate students will complete a menu of core marketing and elective courses in a variety of topics: brand management, business to business marketing, advertising management, physical distribution management, and services marketing. The program allows students to customize their degree by choosing electives in their particular area of interest in marketing. Marketing majors can also become involved in the campus community, joining the College of Business Leadership Council, the on-campus chapter of the American Marketing Association, and Pi Sigma Epsilon.

Illinois Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 2,680 $110,170
Marketing Managers 9,250 $110,390
Market Research Analysts and Marketing Specialists 14,510 $63,140
Public Relations and Fundraising Managers 2,650 $96,790
Public Relations Specialists 5,850 $61,900

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Illinois

Projected Job Growth

31.6%

Marketing Research Analysts and Marketing Specialists in Illinois from 2010-20203

The marketing industry in Illinois is expected to see healthy job growth between 2010 and 2020. Marketing managers can expect a job spurt of 9.40 percent between 2010 and 2020, with the number of marketing jobs in Illinois in 2010 at 9,529 jumping to 10,425 jobs in 2020.3 Marketing specialists and research analysts will see an even greater job spurt with 13,110 jobs in 2010 leaping to 17,248 jobs in 2020.3 That’s a 31.56 percent job growth over the decade.3 Anthem Marketing Solutions, Blue Chip Marketing Worldwide, Symettri Marketing Group, and Rise Interactive have all been named as several of Illinois’s top marketing and advertising firms.

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References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. Niche: https://colleges.niche.com/search/t-traditional/sm2-marketing/st-il/
3. Illinois Department of Employment Security: http://www.ides.illinois.gov/LMI/Pages/Employment_Projections.aspx