Marketing Schools in Idaho

Large in area, Idaho is nonetheless relatively small in population. With a correspondingly limited number of colleges and universities, the options for those seeking a degree in marketing are also limited. Fortunately, the choices that are available vary greatly, from large, public universities such as Boise State and the University of Idaho, to small, private institutions such as Broadview University. Whatever your preference, below you’ll find important facts, figures, profiles and more to help you make an informed decision on the program that’s right for you.

Quick Facts:

  • Four colleges and universities offer a bachelor’s degree program in marketing.
  • No colleges or universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Northwest Nazarene University, 52%.1
  • Highest transfer-out rate*: University of Idaho, 32%.1
  • Highest net price per year*: Northwest Nazarene University, $17,514.1
  • Lowest net price per year*: Idaho State University, $12,328.1
  • Highest student population*: Boise State University, 19,664.1
  • Lowest student population*: Broadview University – Boise, 125.1
  • Range for annual tuition for marketing degree programs at four-year colleges and universities in Idaho: $14,770 – $24,030.2
  • No schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100).

*For four-year colleges and universities offering a marketing degree program.

Continue referring to this guide for important information on the leading colleges and universities throughout the country offering quality educational opportunities in the marketing field.

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Idaho Marketing Graduate Degree Programs

Idaho State University
Idaho State University’s Master of Business Administration (MBA) with a marketing concentration is open only to those students who do not have an undergraduate degree in marketing. The marketing concentration requires students to take three marketing courses and to attend daytime classes at the Pocatello campus. The MBA program is divided into two sections: MBA 1 Core Courses, worth 22 credits and MBA 2 Core Courses, worth 24 credits. Graduate students in the marketing concentration will take an additional three courses of marketing electives, worth nine credits. Assistantships may be available for eligible full-time students and consist of a 20-hour work week in exchange for a stipend, tuition reimbursement, and medical coverage. The College of Business is home to Bengal Consulting, which hires MBA students for part-time consulting positions.

American Intercontinental University
American Intercontinental University affords graduate students the opportunity to earn a Master of Business Administration (MBA) with a marketing concentration entirely online. All graduate students will complete four core courses toward their MBA (business research for decision making, a managerial approach to marketing, strategic management, and global financial management) in addition to four required marketing courses (international marketing, product and brand management, research methods in marketing, and strategic marketing). AIU provides a wealth of resources to students considering online learning, including a tour of the university’s virtual campus. MBA students are encouraged to get to know their classmates through classroom discussions as well as by joining the university’s virtual communities on Facebook, LinkedIn, and Twitter.

Idaho Marketing Undergraduate Degree Programs

University of Idaho
The University of Idaho’s Bachelor of Science (BS) in Marketing program provides students, through a combination of classroom and hands-on learning experiences, an opportunity to build a foundation for a successful career in marketing or to continue on to graduate study. Junior marketing majors will participate in the Integrated Business Curriculum, a program that spans a year during which business students work together to solve problems for organizations including Coldwater Creek, Starbucks, and Boeing. Marketing majors may also get involved in the university’s VIEW Entrepreneurship Program or Vandal Solutions, the latter of which is a student-run non-profit that assists local businesses by conducting market research, feasibility studies, and by implementing mystery shopping programs.

Boise State University
Boise State University’s Department of Marketing and Finance awards the Bachelor of Science (BS) in marketing to students who successfully complete the 120 credit undergraduate program. The program is a combination of required college courses encompassing liberal arts topics (math, communication, science, and literature) and core marketing courses. Marketing majors must take a full spectrum of business courses, including accounting, economics, and management. Marketing majors generally intern at local companies and must work 45 hours for each credit earned. Once marketing majors have reached their junior year, they are assigned advisors within the Department of Marketing and Finance, with whom they will work until graduation.

Lewis-Clark State College
At Lewis-Clark State College, students can pursue a minor in marketing that provides a foundation in the fundamentals of marketing concepts, practices, and issues. Available marketing courses include Principles of Marketing, Consumer Behavior, Promotion Methods, and Retail Marketing. Students can join the Business Student Organization (BSO) to find networking opportunities in the business community. Lewis-Clark State College is accredited by the Northwest Commission on Colleges and Universities.

Idaho Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 130 $56,250
Marketing Managers 610 $94,400
Market Research Analysts and Marketing Specialists 1,430 $54,810
Public Relations and Fundraising Managers 240 $70,020
Public Relations Specialists 650 $56,040

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Idaho

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in Idaho from 2010-20203

Marketing graduates in Idaho will find a job market on fire in the state. Marketing managers in Idaho are estimated to see a 16.69 percent growth spurt in jobs between 2010 and 2020.3 In 2010, marketing manager positions totaled 725.3 That number is predicted to surge to 846 in 2020. Thirty-three new marketing manager positions are expected to open each year between 2010 and 2020.3 Marketing specialists will see a huge job growth of 40.59 percent over the same decade with 1052 jobs in 2010 swelling to 1,479 jobs in 2020.3 71 new job openings are expected each year from 2010 to 2020.3 DJM Sales and Marketing, Davies Moore, and the Source have all been named top marketing and advertising firms in Idaho.

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