Marketing Career Center

Career Opportunities in Marketing

Marketing is one of the most diverse careers with a wide range of possibilities for specialization. There are multiple options that can be a good fit for almost any combination of personality type, interests, and strengths. Some of the top employers of marketing professionals include medium and large companies who hire in-house marketing staff, advertising agencies, and marketing consulting firms. There is also a large number of marketing professionals who work as independent contractors or freelancers and provide services such as copywriting, search engine optimization, and marketing consulting. The following list contains key information on specific careers including training requirements, salary, and outlook.

Advertising

Marketing Communications and Public Relations

Brand Management

Business Intelligence

Online Marketing

Product Management

Sales

Technical and Media

How to Become a Marketer

There is no single path to becoming a marketing professional. Generally, a bachelor’s degree is required for entry-level positions in marketing and experience is a plus. Marketing manager positions often require 3-5 years of marketing experience while a master’s in business administration is needed for many brand management positions at corporations. For freelancers or independent contractors, a strong portfolio or referrals can often substitute for education and experience. New graduates can get their foot in the door and gain the experience required by many employers by taking on an internship. Professional networking through events and associations like a local chapter of the American Marketing Association can open doors as well. Additionally, an online presence can be very beneficial for new professionals and this can be developed through blogging and using social media sites like Twitter and LinkedIn.

Salary for Marketing Professionals

The annual salary for marketing professionals varies widely depending on the career specialization. Market research analysts and marketing specialists earn an average salary of $67,380 with the highest average annual wage of $80,570 in Delaware.1 Marketing managers earn an average of $129,870 per year with New York paying the highest average annual wage of $168,460.2

Career Outlook for Marketing Graduates

There is a positive outlook for marketing jobs, especially for the role of market research analysts. The decline of print media is offset by the growth of Internet advertising. Market research analysts have a much higher projected job growth rate of 41% from 2010 to 2020 with an estimated 116,600 new jobs in the decade.3 Marketing manager jobs are expected to grow 14% from 2010 to 2020 with an estimated 24,200 new jobs during this period.4

Professional Associations for Marketers

American Academy of Advertising (AAA) – An organization for people with an interest in advertising who publishes the Journal of Advertising.

American Marketing Association – The AMA is one of the largest marketing associations in the world and provides marketers with connections to people and resources they need to be successful.

Direct Marketing Association – The association for direct marketers with a goal to advance the practice of responsible data-driven marketing.

Public Relations Society of America – The largest organization of public relations professionals.

Social Media Club – Local chapters meet up to present ideas and discuss how social media is influencing business and society.

Additional Resources for Marketing Careers

AdvertisingAge – News and articles focused on the advertising industry.

Harvard Working Knowledge – Marketing strategy articles from the faculty of Harvard Business School.

MarketingProfs – Professional development resources for marketers.

The BeanCast – A weekly panel discussion on current events in the advertising and marketing industry.

The Moz Blog – A popular blog with informative posts on SEO and online marketing tactics and strategy.

References:
1. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes131161.htm
2. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes112021.htm
3. Bureau of Labor Statistics: https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-6
4. Bureau of Labor Statistics: https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6