Marketing Schools in West Virginia

West Virginia offers a solid selection of options to those students seeking a bachelor’s degree in the marketing field. Those looking to obtain a master’s or other advanced degree will have to travel out of state, possibly to neighboring Virginia, Pennsylvania or Washington, D.C. Below you’ll find key statistics, facts, figures, school profiles and student reviews of college and university business programs offering marketing courses of study in West Virginia and elsewhere to help you find the one that best suits your needs.

Quick Facts:

  • 7 colleges and universities offer a bachelor’s degree program in marketing.
  • No colleges or universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: West Virginia University, 57%.1
  • Highest transfer-out rate*: West Virginia University, 27%.1
  • Highest net price per year*: West Virginia Wesleyan College, $17,869.1
  • Lowest net price per year*: Marshall University, $8,157.1
  • Highest student population*: American Public University System, 50,838.1
  • Lowest student population*: Strayer University – West Virginia, 261.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in West Virginia: $12,996 – $24,964.2
  • No schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100).

*For 4-year colleges and universities offering a marketing degree program.

For more important and useful information on marketing schools and programs at colleges and universities in the United States, keep referring to this helpful guide.

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West Virginia Marketing Graduate Degree Programs

Ashford University
Graduate students at Ashford University can earn their Master of Business Administration (MBA) with a marketing concentration entirely online. Successful applicants with a bachelor’s degree in business administration will complete 36 credits while those without a business background may be required to complete additional foundation coursework. All MBA students, regardless of their concentration, must take core courses, including managerial marketing, operations management, legal environment, and management communications with technology tools. To fulfill marketing concentration requirements, students will take nine credits: marketing research, consumer behavior, and strategic marketing. Students use the Ashford-created platform Constellation, which allows them to log on to their classes from their iPads and Android tablets.

Full Sail University
Full Sail University affords students the opportunity of earning a Master of Science (MS) in Internet Marketing online, preparing graduates for careers in marketing management, internet marketing, public relations and as market research analysts and marketing specialists. Graduate students can specialize in one of three areas of focus: advanced search engine optimization, advanced internet marketing strategy, and strategic analysis. Coursework encompasses strategic internet public relations, the internet and the law, internet marketing campaign development, and advanced marketing strategies. Intensive courses are worth three credits and typically run in four week sessions. The full-time program generally takes one year to complete. Merit and need-based scholarships may be available to eligible students.

West Virginia Marketing Undergraduate Degree Programs

West Virginia University
West Virginia University’s College of Business and Economics features a Bachelor of Science in Business Administration (BSBA) in Marketing, which allows students to choose from one of three tracks: marketing promotions, professional sales, and sustainable pathways to marketing. Marketing majors do not have to choose a specialization but all must complete 15 credits of required coursework and 12 credits of marketing electives. Experiential learning plays a large role in the BSBA program with select students participating in outside case competitions. Others, particularly those in the professional sales track, join the Professional Sales Institute, which encourages interning, shadowing professionals in the field, and taking part in sales meetings. Recent graduates have gone on to positions in the United States government, Target, and GlaxoSmithKline.

Fairmont State University
Fairmont State University’s School of Business awards the Bachelor of Science in Business Administration (BSBA) with a marketing major to undergraduates who successfully complete the 128 credit program. Students must pass 44 credit hours in liberal studies in addition to 45 credit hours in business core courses, 18 marketing credits, and 21 elective credits. All marketing majors must take marketing research and marketing management before choosing from a menu of electives, such as salesmanship and sales management, international marketing, and sales promotion and advertising. Marketing majors typically complete an internship with past interns securing positions at Wells Fargo, Fairmont General Hospital, and IBM. Academically gifted business students may join the international honor society Delta Mu Delta while the Students in Free Enterprise is open to all students.

West Virginia Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 120 $63,600
Marketing Managers 300 $83,100
Market Research Analysts and Marketing Specialists 520 $49,480
Public Relations and Fundraising Managers 90 $62,550
Public Relations Specialists 490 $43,760

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in West Virginia

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in West Virginia from 2010-20203

Marketing managers in West Virginia can look forward to modest job growth between 2010 and 2020 with positions totaling 392 in 2010 and expected to grow to 425 in 2020.3 14 jobs are expected to open each year with three of those openings resulting from newly created positions and 11 from vacated positions.3 Market research analysts and marketing specialists will see a larger growth spurt with 559 positions in 2010 swelling to 718 in 2020.3 31 new jobs are expected each year with 16 resulting from newly created positions and 15 from vacated positions.3 Grey Storm Media, GraFitz Group Network, and Advantage Business Connection are all West Virginia advertising and marketing firms.

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Schools with Marketing Degree Programs in West Virginia

West Virginia University
PO Box 6201
Morgantown, West Virginia 26506
(304) 293-0111

Student Review: “My overall experience at WVU was very good. I completed a Bachelor’s Degree in MDS with focuses in Marketing. All of my teachers within my program were amazing. A lot of my classrooms were smal so the teachers were able to focus on the students individually a lot more than other programs at the University. So they would already know my strengths and weaknesses as I went from class to class, and then in turn were able to help me work on those. The teachers were very hands on with the students in my program and it made for a very enjoyable, personal experience with them.” – student at West Virginia University

1. National Center for Education Statistics:
2. College Prowler:
3. Workforce West Virginia: