Marketing Schools in Texas

While states like Massachusetts and New York enjoy well-deserved reputations as centers of world-class higher education, you might be surprised to learn that Texas leads the nation in the number and variety of marketing school programs. Whether seeking a bachelor’s, master’s or more advanced course of study, you’ll very likely find a college or university nearby with a marketing program that meets your requirements. This guide is designed to provide you with the information you’ll need to sort through Texas’s wealth of marketing school offerings and find the one that’s best for you.

Quick Facts:

  • 60 colleges and universities offer a bachelor’s degree program in marketing.
  • 11 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Texas A&M University – College Station, 81%; University of Texas at Austin, 81%.1
  • Highest transfer-out rate*: University of Houston – Downtown, 47%.1
  • Highest net price per year*: Southern Methodist University, $30,574.1
  • Lowest net price per year*: The University of Texas-Rio Grande Valley, $2,394.1
  • Highest student population*: University of Texas at Austin, 51,112.1
  • Lowest student population*: International Academy of Design and Technology – San Antonio, 637.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Texas: $6,368 – $35,160.2
  • Six schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): University of Texas – Austin (9); Texas Christian University (28); Southern Methodist University (30); Texas A&M University (33); Baylor University (66); University of Texas – Dallas (75).

*For 4-year colleges and universities offering a marketing degree program.

Continue searching this guide for more facts and information on the best college and university marketing schools and programs in the United States.

Spotlight Featured School

Searching for Schools...

Texas Marketing Graduate Degree Programs

Texas Tech University
Texas Tech University’s Rawls College of Business awards the Master of Business Administration (MBA) with a marketing concentration. Full-time students generally complete the 48 credit program in 16 months with part-time students finishing in approximately 36 months. Classes are held on the Lubbock campus during the day and in the evenings. Graduate students will take nine credits to fulfill the marketing concentration, choosing from business to business marketing, services marketing, marketing administration, and multinational marketing. All MBA students must participate in 20 units of enhancement events to help develop their professional skills. Events focus on interviewing skills and how to manage a career portfolio and include boot camps in accounting, Excel, and economics. Ten units of the enhancement program are completed during an orientation at the start of the program with students finishing the remaining 10 units during the course of the program.

Rice University
Rice University’s Jones Graduate School of Business allows students working toward a Master of Business Administration (MBA) to concentration in one of 10 areas, including marketing, entrepreneurship, and global business. Graduate students concentrating in marketing will complete a minimum of 12 credits, to fulfill concentration requirements, from such offerings as customer satisfaction and loyalty, marketing research, consultative selling, customer relationship management, and pricing strategies. MBA students are required to complete a semester Action Learning Project, in which they work in teams, under the guidance of a faculty member, providing consulting to an organization. Past students have worked with Continental Airlines, Diamond Fiberglass, and ATP Oil & Gas. Successful applicants to the MBA program generally possess an average GMAT score of 673, maintained a minimum undergraduate GPA of 3.4, and have almost five years of professional work experience.

Texas Marketing Undergraduate Degree Programs

University of Texas
The University of Texas at Austin’s McCombs School of Business’s Bachelor of Business Administration (BBA) program, which features a marketing major, earned the fourth spot on US News & World Report’s 2012 best programs list. The undergraduate program allows marketing majors to choose a specialization based on their career goals: marketing management, promotional strategy, personal selling and sales management, retail merchandising and management, and marketing research. Marketing majors can apply for the Brass Ring Program, in which students work on a project for a local company. Many students opt to enhance their skills by becoming involved in the Leadership Program, by participating in case competitions, and by completing an internship. BBA International Programs help students widen their perspective by spending a semester, an academic year, or a few weeks abroad. Study abroad programs are offered in English or a foreign language.

Texas State University
Undergraduate students in Texas State University San Marcos working toward a Bachelor of Business Administration (BBA) in Marketing can choose between two concentrations: professional sales and services marketing. Students concentrating in professional sales will take courses focusing on professional selling and sales management while services marketing coursework encompasses retailing, sports marketing, and marketing healthcare. All marketing majors must complete core marketing coursework and general college requirements. Students are encouraged to participate in such on campus organizations as the American Marketing Association, Students in Free Enterprise, and the American Advertising Federation. Scholarships are offered to eligible students through the Marketing Department.

Texas Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 1,310 $83,330
Marketing Managers 10,690 $129,330
Market Research Analysts and Marketing Specialists 21,500 $66,490
Public Relations and Fundraising Managers 2,810 $113,280
Public Relations Specialists 15,680 $59,290

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Texas

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in Texas from 2010-20204

Marketing managers in Texas can expect modest growth of 18% in job openings between 2010 and 2020.3 Positions totaled 10,960 in 2010 with that number expected to swell to 12,960 in 2020.3 Market research analysts and marketing specialists will see an even greater growth spurt of 41% from 2010 to 2020.3 The 17,830 positions in 2010 are slated to grow to 25,060 in 2020.3 Kramer Direct, Bulldog Solutions, Launch Agency, Market Wave, Direct Innovations, and Results Generation are a handful of more than a dozen of the top advertising and marketing firms in Texas.

Featured Marketing Programs

Searching for Schools...

Schools with Marketing Degree Programs in Texas

Houston Community College
811 Dallas Street
Houston, TX
(713) 718-5303

Student Review: “My experience with Houston Community College was great. I enrolled in the business marketing program and graduated in May of 2013. The program offered really great courses that helped me understand and implement the fundamentals of marketing. I really liked that they offered classes online which made attending more flexible for my schedule. I found the professors to be extremely helpful and always willing to help me whether it was course work questions or just general program questions. Most of the issues I did have were due to online issues. Sometimes the system just wouldn’t function properly and it seems to take a few days to resolve which ultimately put my work behind schedule. I also felt that the program should have focused on more advanced MS Suite courses as well as intro to graphic design. Since graduation, I’ve quickly realized that graphic design and advanced MS suite skills are almost always required in this field. HCCS is continually growing and I would highly recommend this college to friends and family.” – Student at University of Houston Community College

Midwestern State University
3410 Taft Blvd
Wichita Falls, TX 76308
(940) 397-4000

Student Review: “I enjoyed my experience in the marketing program at Midwestern State. There are three main marketing professors, all of which work cohesively to ensure they are delivering a diversified and expansive curriculum for their students. These guys all have a different mix of experience and backgrounds. One professor who teaches courses such as research, advanced marketing problems, etc., is known for getting the students more hands on work. Another is well known for lectures and telling of real life experience in the world of selling as he gives insight into consumer behavior, personal selling, retailing, and services marketing. The third one is a distinguished professor who delivers the ins and outs of the principles of marketing with exponential clarity and coherence. Classes are generally small, no more than thirty students, which makes the learning environment more personal and student oriented. The perfect balance of group work and lecture is employed at Midwestern. If one thing could be better, it would be giving the students more options in design and graphic marketing. Besides this, the program and environment here is fantastic and highly rewarding. I strongly recommend it.” – Student at Midwestern State University

Texas Christian University
2800 S University Dr
Fort Worth, TX 76129
(817) 257-7000

Student Review: “Attending TCU was an amazing experience in my life. The time I invested there was one of the best decisions I have ever made. Specifically, the marketing program. The curriculum was tough and the work load was intense, nevertheless I could never place a value on what I learned there. The program was centered around intense studying coupled with a healthy amount of real world experiences, such as the internship that TCU provided me with in the marketing department over the summer. The program also featured a number of niche market classes so that rather than just studying the very broad field that is marketing, I was able to really narrow down what my interests were. For that I am forever thankful. In my opinion TCU has one of the greatest marketing programs in existence today.” – Student at Texas Christian University

University of North Texas
1155 Union Cir
Denton, TX 76203
(940) 565-2000

Student Review: “I enjoyed the marketing classes that I took at the University of North Texas. The class sizes were small enough that we could enjoy group projects and take advantage of the opportunity to learn from our peers. We had a greater chance to get to know classmates and benefit from their comments on assignments and presentations. Each student’s contributions were acknowledged and the feedback we received from professors in smaller classes was more involved. In addition, the faculty had more time to devote to each individual student and the assignment.” – Student at University of North Texas

University of Texas – Arlington
701 South Nedderman Drive
Arlington, TX 76019
(817) 272-2011

Student Review: “The University of Texas at Arlington has a variety of majors available. I chose to get my degree in business management specializing in marketing and I found my college experience to be very positive. The classes I took were very interesting and the professors always available. Many of the faculty members have previously worked in marketing, management and human resources, which provided not only for a great education in theory, but also in practice. Many of them had worked in executive roles and have tons of knowledge in the fields I was interested in. They often referenced their personal experiences when discussing materials covered in the textbooks. The only drawback to my education at UTA was the fact that they didn’t have a lot of class availability. I worked full time while I was in college, and sometimes it was difficult for me to accommodate my classes in my work schedule. I noticed that many community colleges had a vast array of online and weekend courses available, whereas UTA only offered day and nighttime classes.” – Student at University of Texas – Arlington

University of Texas
Austin, TX 78712
(512) 471-3434

Student Review: “I enjoyed studying Marketing at UT Arlington. Basic intro classes could have more than 100 students and be taught in large lecture halls but all other classes were around 30 or 40 students. I learned about basic marketing strategies, demographics and international business. The most exciting part was seeing innovative and creative marketing approaches in case studies. We learned about trade shows, retail outlets, direct sales, discount distribution and more. My international marketing professor brought us lots of relevant news articles, company rankings and international price comparisons. It was fascinating to see how large multinational companies employ various strategies to be successful in diverse marketplaces with different customs, laws and cultures. Overall, I believe I got a solid grounding in marketing at UT Arlington.” – student at University of Texas

1. National Center for Education Statistics:
2. Niche:
4. Texas Labor Market Information: