Marketing Schools in South Dakota

Given South Dakota’s small population, it’s a bit surprising that the state offers a half-dozen choices when it comes to bachelor’s degree marketing school programs. Further, these programs are spread throughout the state, making it likely that a program is available in your area. However, those seeking a master’s or advanced marketing degree will find themselves searching out-of-state. Below you will find key statistics, facts, figures, school profiles and student reviews to help you in your search for the marketing school best suited to you, both within South Dakota and around the country.

Quick Facts:

  • 6 colleges and universities offer a bachelor’s degree program in marketing.
  • No colleges or universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of South Dakota, 48%.1
  • Highest transfer-out rate*: Northern State University, 26%.1
  • Highest net price per year*: Globe University – Sioux Falls, $23,842.1
  • Lowest net price per year*: Dakota State University, $12,142.1
  • Highest student population*: University of South Dakota, 9,970.1
  • Lowest student population*: Globe University – Sioux Falls, 262.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in South Dakota: $8,612 – $9,650.2
  • No schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100).

*For 4-year colleges and universities offering a marketing degree program.

Keep coming back to this guide for essential facts and information regarding fully accredited college and university marketing programs throughout the United States.

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South Dakota Marketing Graduate Degree Programs

South University
South University confers the Master of Business Administration (MBA) with a marketing concentration to graduate students who successfully complete the 48 credit hour online program. All MBA students, regardless of their concentration, will take four foundation courses, each worth four credits, and three core courses, the latter of which include managerial finance, operations and supply chain management, and strategic marketing. Marketing majors complete four courses to fulfill their concentration requirements: global marketing, market research, consumer behavior, and advertising and promotion. A capstone course rounds out degree requirements. Prospective students, who want to determine if online learning is the right choice for them, can take a free online classroom demonstration at the university’s website.

University of Phoenix
The University of Phoenix affords students the convenience of earning a Master of Business Administration (MBA) with a marketing concentration entirely online. MBA students working toward a general degree will complete 36 credits while those concentrating in marketing will take 51 credit hours, 15 in marketing, to fulfill general degree and concentration requirements. Graduate students will complete core business coursework focusing on management, business law, organizational leadership, economics, and accounting. Marketing courses encompass marketing energy, strategic planning and implementation, integrated marketing communications, and consumer behavior. All University of Phoenix students work with an advisor, who will help them identify potential scholarships, grants, and loans. Applications for admission are accepted on a rolling basis.

South Dakota Marketing Undergraduate Degree Programs

Dakota State University
Dakota State University in Madison awards the Bachelor of Business Administration (BBA) in Marketing. Marketing majors will complete 45 credit hours of required business courses and 21 credit hours of marketing courses and electives to fulfill their major requirements. The Marketing Department encourages marketing majors to complete a minimum of one internship and to expand their marketable skills by enrolling in a graphic design or an electronic publishing course. Past marketing majors have interned at the Sioux Falls Jazz Society and Daktronics. Real word activities with local businesses – crafting marketing plans, initiating sales calls, and developing promotional plans – are integrated into courses to give students hands-on experience. Marketing class sizes for upperclassmen generally have 20 students or less.

University of South Dakota
The University of South Dakota’s Beacom School of Business allows students to earn a Bachelor of Business Administration (BBA) with a marketing concentration at its Vermillion campus and its Sioux Falls university center. The 120 credit program includes 47 credit hours in business and marketing core courses and electives. Freshmen and sophomores spend their first two years of study fulfilling general college requirements and pre-business coursework, including accounting, business statistics, calculus, and a survey of business. Juniors, who have successfully finished the pre-business coursework, may then apply for the marketing major, provided they have completed 45 credits and maintained a minimum 2.5 GPA. Academically gifted students may be eligible to join the Honor Society.

South Dakota Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 530 $38,520
Marketing Managers 70 $108,930
Market Research Analysts and Marketing Specialists 400 $51,600
Public Relations Specialists 960 $43,130

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in South Dakota

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in South Dakota from 2010-20203

Marketing manager positions in South Dakota totaled 70 in 2010 with that number expected to rise by five to 75 in 2020 for a 7.1 percent growth rate.3 Two marketing manager positions, either left vacant or newly created, typically open annually in South Dakota. Market research analysts will enjoy a 25 percent growth in jobs in the same 10 year period with 120 positions in 2010 jumping to 150 jobs in 2020.3 Six market research analyst jobs open each year either from newly created or vacated positions.3 Midwest Marketing, Bruning Marketing Promotions, and Dps Marketing LLC all provide marketing services in South Dakota.

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1. National Center for Education Statistics:
2. College Prowler:
3. South Dakota Department of Labor and Regulation: