Marketing Schools in South Carolina

With nearly a dozen college and university bachelor’s programs to choose from, residents of South Carolina should have little problem finding a marketing school in their local area catering to their specific needs and budget. Those seeking a more advanced degree, however, will have to travel either to Clemson University or outside of the state. Whatever option works best for you, you’ll find a wealth of useful statistics, facts, figures, school profiles and student reviews on college and university marketing programs throughout South Carolina and the country in this helpful guide.

Quick Facts:

  • 11 colleges and universities offer a bachelor’s degree program in marketing.
  • 1 university offers a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Clemson University, 80%.1
  • Highest transfer-out rate*: Francis Marion University, 36%.1
  • Highest net price per year*: Limestone College, $22,201.1
  • Lowest net price per year*: Coastal Carolina University, $13,903.1
  • Highest student population*: University of South Carolina – Columbia, 30,721.1
  • Lowest student population*: Claflin University, 1,961.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in South Carolina: $12,130 – $30,004.2
  • 2 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): University of South Carolina (87); Clemson University (94).

*For 4-year colleges and universities offering a marketing degree program.

You can continue to rely on this guide for important facts, figures, statistics and more as you research top college and university business schools for marketing courses near you.

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South Carolina Marketing Graduate Degree Programs

Clemson University
South Carolina residents interested in pursuing marketing at the graduate level should consider the Master of Science in Marketing degree program at Clemson University. Clemson’s marketing department has developed a reputation for its strong interdisciplinary programs and internationally recognized faculty. Marketing faculty members consult with established corporate partners, publish in esteemed newspapers, magazines, and periodicals, and are regularly invited to speak at universities and conferences in the United States and abroad. The Department of Marketing seeks to educate students on the inner workings of the marketing industry, focusing on the facilitation and maintenance of relationships between organizations and consumers. The MS in Marketing degree is a specialized program designed to advance expertise in marketing theory and application and to prepare students for careers in academia, marketing research, marketing analysis, management, and business operations. The graduate program is intended for students with an interest in analytical marketing. The program curriculum emphasizes the development of quantitative, strategic, analytical, and research skills and serves as a good basis for students who wish to continue their studies with a PhD. The MS degree is a one-year program consisting of 30-credit hours of seminar-style courses.

University of South Carolina
Marketing students interested in pursuing a PhD should consider the business administration doctoral program at the University of South Carolina. The program, which is run out of USC’s Darla Moore School of Business, is intended for students with serious academic or business research pursuits and consists of an intensive curriculum of doctoral-level coursework and an independent research thesis on a component of business administration. The marketing concentration of the PhD program provides intensive training in marketing theory and research methodology, placing particular emphasis on buyer behavior issues. Faculty members work closely with doctoral candidates to hone critical thinking and research skills. Graduates of the PhD in business administration program at the University of South Carolina go on to established careers at universities and research institutions all over the country.

South Carolina Marketing Undergraduate Degree Programs

College of Charleston
Undergraduate students at the College of Charleston may opt to earn a marketing concentration from the Department of Marketing and Supply Chain Management. The concentration forms part of the college’s business administration major and provides students with a comprehensive view of marketing by covering the areas of marketing communication, consumer behavior, market research, and international marketing. Graduation requirements for the marketing concentration include 50 credit hours of general education requirements and 48 credit hours of business administration major requirements. The business administration core curriculum prepares students in business theory and practice, and includes discussion of such areas as healthcare management, small business ownership, manufacturing, human resources, and information technology. Students are encouraged to take advantage of extracurricular activities such as the Higdon Student Leadership Center and the Carter Real Estate Center. Graduates of the business administration major go on to careers as business owners, marketing directors, sales managers, marketing and financial analysts, real estate developers, accounting executives, and loan officers.

Coastal Carolina University
Coastal Carolina University is an independent, state-supported liberal arts institution located in Conway, South Carolina. Undergraduate students at the university with an interest in marketing may pursue a marketing major through the Department of Marketing and Resort Tourism. Housed by the Wall College of Business, this academic department features a marketing curriculum with a particular slant toward the tourism industry. Students learn to identify marketing opportunities and develop corresponding marketing strategies. They may also choose to take advantage of internship opportunities in nearby Myrtle Beach. Freshman and sophomore marketing students begin their studies with introductory business courses such as Enterprise Business Applications, Financial and Managerial Accounting, Business Statistics, Problem Solving/Decision Making, and Introduction to Global Business. In their junior and senior years, marketing majors move into more advanced and specialized coursework such as Market Analysis, Marketing Research, Marketing Strategy, Business Ethics, and The Legal Environment of Business.

South Carolina Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 280 $75,340
Marketing Managers 1,300 $102,810
Market Research Analysts and Marketing Specialists 3,470 $58,860
Public Relations and Fundraising Managers 610 $82,860
Public Relations Specialists 1,970 $47,140

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in South Carolina

South Carolina is home to only one Fortune 500 Company: Domtar, located in Fort Mill. Still, Forbes ranks the state as #22 overall in its list of best states for business, in part due to the state’s favorable regulatory environment and large net migration. According to Inc. Magazine, some of the top companies in the state include Wireless Communications, BoomTown, O-matic Software, Resource Financial, BiblioLabs, Dovetail Insurance, Charleston Heating and Air, Ikon Financial Group, Crescent Moon Holdings, and Avantech. The marketing agency Levelwing also ranks high on the magazine’s list. According to the Bureau of Labor Statistics, approximately 2,650 market research analysts and marketing specialists live and work in South Carolina; on average, they earn an annual income of $55,890.3

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1. National Center for Education Statistics:
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3. Bureau of Labor Statistics: