Marketing Schools in Rhode Island

As the smallest state by area in the nation, Rhode Island offers more than its share of quality, fully accredited marketing school programs to those seeking a bachelor’s degree. And although no schools in the state currently offer more advanced courses, Rhode Island’s proximity to New York and Massachusetts means prospective students will not have to travel far to find a master’s or doctorate program that suits their needs. This guide is designed to provide you with key information on marketing schools both in Rhode Island and throughout the nation.

Quick Facts:

  • 7 colleges and universities offer a bachelor’s degree program in marketing.
  • No colleges or universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Providence College, 85%.1
  • Highest transfer-out rate*: Johnson & Wales University – Providence, 16%.1
  • Highest net price per year*: Roger Williams University, $34,227.1
  • Lowest net price per year*: Rhode Island College, $8,426.1
  • Highest student population*: University of Rhode Island, 16,317.1
  • Lowest student population*: Salve Regina University, 2,598.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Rhode Island: $17,554 – $33,120.2
  • 1 school in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): Bryant University (63).

*For 4-year colleges and universities offering a marketing degree program.

Continue to check back to this guide for key facts and information on quality, fully accredited colleges and universities in your search of marketing school programs in your state and around the country.

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Rhode Island Marketing Graduate Degree Programs

Salve Regina University
Salve Regina University is a great fit for graduate marketing students who wish to explore the connection between their business interests and their personal values. The small Christian institution offers an accredited Master of Business Administration degree program that allows students to integrate ethical frameworks with practical business tools and knowledge. The program is geared toward business professionals with an eye toward service and community building and includes a strong emphasis on nonprofit management and organizational behavior. Small class sizes allow students to work closely with professors and create a program tailored to individual needs and career goals. Marketing students in the program can take advantage of the program’s individualized concentration option, which allows students to narrow their studies by taking all of their three elective courses in marketing-related course offerings. They also complete a 9-course business core including classes such as Management and Organizational Theory, Business Law, Managerial Economics, Social and Ethical Issues: A Global Perspective, and Financial Management. MBA candidates are able to participate in relevant internships in a variety of organizations and companies for credit, which allows them to gain valuable first-hand experience and network across diverse professional fields. Program courses are available both on campus and online, which offers students both schedule flexibility and the ability to accelerate their degree completion.

DeVry University
Graduate students in Rhode Island who want to complete their degree at their own convenience and pace should consider pursuing an online degree from DeVry University’s Keller Graduate School of Management. The Keller Graduate School offers a Master of Business Administration degree with a concentration in marketing. The MBA program is designed to help students advance in business careers by integrating theoretical knowledge and practical business skills in management, analysis, communication, teamwork, and critical thinking. MBA students complete a 30 credit online marketing core including classes such as Applied Managerial Statistics, Leadership and Organizational Behavior, Managerial Applications of Information Technology, Marketing Management, Legal Political and Ethical Dimensions of Business, Business Economics, and Business Planning Seminar. The marketing concentration includes 6 elective credit hours and 12 credit hours of the following required marketing courses: Marketing Research, New Product Development, Channels of Distribution, Advertising Management, Sales Management, Consumer Behavior, and Electronic Commerce Marketing Management. DeVry online learning offers a personalized academic experience complete with online career advising, interactive learning groups, and a comprehensive virtual library of e-books and research periodicals.

Rhode Island Marketing Undergraduate Degree Programs

University of Rhode Island
Marketing majors at the University of Rhode Island focus on the skills necessary to deliver products between consumers and industries. The marketing major curriculum is designed to give students a well-rounded understanding of consumer and producer needs, as well as to impart practical knowledge in such areas as media planning, marketing research, communication techniques, customer service, and direct marketing. The major plan includes eight required business courses: Consumer Behavior, Marketing Research, Leadership Skills Development, Global Supply Chain Management, Marketing Communications, Customer Relationship Management, Global Marketing, and Strategic Marketing Management. Students also complete a business core so that they have a strong academic framework in business operations and economic theories. The core includes classes such as Micro & Macro Economics, Managerial Statistics, Traditions and Transformations, and Business Communications. Undergraduate marketing students are also encouraged to get involved with professional and extracurricular organizations offered by the College of Business Administration such as the Beta Gamma Sigma honors society, the American Marketing Association, the Women in Business Club, and the Council of Supply Chain Management.

Rhode Island College
Undergraduate students in the marketing program at Rhode Island College earn a Bachelor of Science degree in marketing. The BS in marketing curriculum consists of an extensive 72-credit course requirement list including Principles of Accounting: Financial & Managerial, Computers in Management, Business Statistics, Organizational Behavior, Business Government & Society, Global Marketing, Market Research, Consumer Behavior, Strategic Marketing Management, and Quantitative Business Analysis. Eligible students may also participate in the Management and Marketing Department Honors Program. Students in the Honors Program complete a marketing honors research project under the supervision of a marketing faculty member. The project may be an empirical study, a historical study, or a policy-analysis, and must be evaluated and satisfactorily passed by an Honors Committee. The department also offers one-semester marketing internships for academic credit. Past participants of the internship program have worked with Fleet Financial, John Hancock Life Insurance, Fidelity Investments, and other prominent financial and business organizations.

Rhode Island Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 90 $90,470
Marketing Managers 590 $112,350
Market Research Analysts and Marketing Specialists 1,070 $67,390
Public Relations and Fundraising Managers 230 $127,370
Public Relations Specialists 980 $57,250

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Rhode Island

Projected Job Growth

39.2%

Marketing Research Analysts and Marketing Specialists in Rhode Island from 2010-20204

Rhode Island is home to two Fortune 500 Companies: CVS Caremark and Textron. The Rhode Island Department of Labor and Training lists some of the state’s largest employers as AAA of Southern New England, Amica Mutual Insurance Company, Bank of America, Citizens Financial Group, Cox Communications, General Dynamics, Rhode Island Hospital, Sovereign Bank, Verizon, and Wal-Mart. Marketing graduates may also find opportunities at top companies such as Alex and Ani, Drupal Connect, Gurnet Consulting, Bridge Technical Solutions, Carousel Industries, and ADI Energy. The marketing agencies Versatile Marketing Solutions and (add)ventures are also highly successful business options. Approximately 760 market research analysts and marketing specialists work in Rhode Island, earning around $67,000 per year.3

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Schools with Marketing Degree Programs in Rhode Island

Bryant University
1150 Douglas Turnpike
Smithfield, RI 02917
(401) 232-6000
http://www.bryant.edu/

Student Review: “Bryant University is a private institution with a strong business program located in Smithfield, RI. While there, I studied marketing and thoroughly enjoyed the small class interactions, focus on global and international business, tight knit community and access to large scale opportunities. As an undergraduate, I attended a 3 credit course that took place in China during winter break and counted towards my business degree. The marketing department at Bryant closely collaborates with TJX and Target for different semester long projects and competitions to engage all students in the marketing process. I think that the university could use more of an investment in technology infrastructure for the institution. Each student receives a lenovo laptop as a part of tuition, however on-campus WIFI isn’t always working, some classrooms still have chalkboards, and the projectors and audio throughout campus could be improved. The best thing about the campus though is that professors who are connected in their respective fields and primarily focus on their students’ future. I’ve seen multiple professors set up students with direct contacts in the marketing and management fields to help them land the right internship or job.” – student at Bryant University
stars-5

References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. College Prowler: https://collegeprowler.com/search/t-traditional/sm2-marketing/st-ri/
3. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_ri.htm
4. Rhode Island Department of Labor and Training: http://www.dlt.ri.gov/lmi/proj/occprojalpha.htm