Marketing Schools in Oregon

Although no master’s or advanced courses are currently offered, Oregon residents seeking a bachelor’s degree will find several excellent marketing school options at colleges and universities throughout the state. Whether you’re seeking a full-time course of study at a large public university or a smaller program tailored to fit around your current employment, this guide will help you find the school best suited to you. Below you will find key facts, figures, profiles and student reviews to aid you in your marketing school research.

Quick Facts:

  • 8 colleges and universities offer a bachelor’s degree program in marketing.
  • No colleges or universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of Portland, 76%.1
  • Highest transfer-out rate*: Oregon Institute of Technology, 13%.1
  • Highest net price per year*: University of Portland, $33,384.1
  • Lowest net price per year*: Portland State University, $12,335.1
  • Highest student population*: Portland State University, 28,584.1
  • Lowest student population*: Linfield College, 560.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Oregon: $19,651 – $35,740.2
  • No schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100).

*For 4-year colleges and universities offering a marketing degree program.

Keep checking this guide to find more key facts and figures, as well as other useful information, on quality marketing school college and university programs throughout the country.

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Oregon Marketing Graduate Degree Programs

University of Portland

Graduate marketing students at the University of Portland earn a Master of Business Administration degree with a concentration in marketing. The University of Portland MBA consists of a 36-credit hour program. Students complete a 15-credit business core including Economics Analysis, Operations Management, Principles of Accounting, Applied Marketing Strategies, and Corporate Finance. Core courses may be waived for students who already have equivalent coursework from the undergraduate level. To gain perspective on issues of leadership, multiculturalism, and cultural difference, MBA students are required to choose two values perspective courses from the following list: Cross Cultural Management, Economics and Metrics for Sustainability, Leadership and Higher Level Management, and Social Responsibility in Organizations. Additionally, in order to more fully understand the global marketplace, all University of Portland MBA students are required to complete some sort of international experience before graduation, such as a course-related weeklong trip abroad. Students in the marketing concentration complete four marketing elective courses in areas such as personal selling and negotiation.

Portland State University
The MBA program at Portland State University is a highly ranked small program recognized for its commitment to social, economic, and environmental sustainability. Its unique curriculum combines traditional business coursework with a focus on leadership, innovation, and sustainability. PSU’s leadership program allows MBA candidates to assess their individual strengths and weaknesses, to receive one-on-one counseling from MBA coaches, and to participate in a two-day leadership immersion program including business simulation workshops. The innovation aspect of the MBA includes a course in which students learn to think outside the box, design new products, and pitch their ideas to entrepreneurship competitions or launch start-ups. The sustainability component allows students to explore ideas of corporate responsibility, and ethics. The MBA program also now requires an international component such as a 10-14 day international business experience or a longer study abroad program in a location such as China, Germany, or India. MBA students can specialize in marketing and logistics by taking all of their available elective courses in that discipline. Graduate marketing and logistics course options include Global Selling, Negotiations, Services Innovation, Consumer Products Marketing, and e-Marketing.

Oregon Marketing Undergraduate Degree Programs

University of Oregon
The department of marketing at the University of Oregon’s Lundquist College of Business is ranked #1 in research impact per faculty member among public universities and #6 among marketing departments nationwide. Department faculty members have won multiple awards for research excellence and have published 35 articles in the 30 most influential research journals for business scholars. They also serve as consultants for top firms such as Subaru, Polaroid, American Express, the Interpublic Advertising Group, Apple Computers, and AcuPoll. Undergraduate business students can receive a marketing concentration by completing four required courses: Marketing Research, Marketing Communications, Consumer Behavior, and Marketing Strategy. Marketing concentrators are also highly encouraged to choose either New Product Development or International Marketing as an additional marketing elective. The marketing department also collaborates with the business program’s sports business and entrepreneurship concentrations.

Oregon State University
Undergraduate students at Oregon State University have the option of pursuing either a Bachelor of Arts or a Bachelor of Science degree in marketing. The marketing curriculum emphasizes technical and leadership skills. The marketing department includes renowned faculty members who have consulted with Fortune 500 companies and published articles in top marketing journals. Marketing majors usually complete general education requirements and the OSU business core in their first three years of study and begin with marketing coursework in their junior year. The marketing curriculum consists of five required courses and three marketing electives. Courses include Marketing Research, Personal Sales, Consumer Behavior, Marketing Policy, Customer Relationship Management, Advertising Management, Retail Management, Global Marketing, and Services Marketing. Undergraduate marketing majors also have the opportunity to participate in marketing enrichment activities offered through the university’s Marketing Club. The club organizes social and networking events that give marketing majors an opportunity to connect with fellow students, faculty, and potential employers.

Oregon Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 380 $79,420
Marketing Managers 3,230 $99,090
Market Research Analysts and Marketing Specialists 3,460 $71,710
Public Relations and Fundraising Managers 1,040 $81,690
Public Relations Specialists 2,160 $57,220

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Oregon

Projected Job Growth

22.7%

Marketing Research Analysts and Marketing Specialists in Oregon from 2010-20204

According to the Bureau of Labor Statistics, 2,680 Market Research Analysts and Marketing Specialists are employed in Oregon; they earn a $72,860 annual salary on average.3 Marketing graduates in the state should consider employment opportunities with one of the state’s two Fortune 500 Companies, Precision Castparts or Nike. In terms of revenue, Nike is three times larger than the next biggest corporation in Oregon. Marketing graduates who wish to pursue a more traditional advertising career should consider some of these top Oregon-based marketing and advertising companies: PCD Group, AngelVision, Anvil Media, and Blackbox Productions.

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Schools with Marketing Degree Programs in Oregon

Portland State University
1825 SW Broadway
Portland, OR 97201
(503) 725-3000
http://www.pdx.edu/

Student Review: “I went to Portland State to finish up my college education after moving across the country. Overall, it was not a good experience. One of the main perks was that it was located in the middle of the city so it was easy to navigate and when you weren’t in class, you were able to go and do some exploring. That was definitely the only positive experience I had there. The teachers were severely underpaid and it showed through to the students, aka they did not really care about our welfare or if we even learned the information. The marketing classes were mostly basic, and none specific to media which is what I wanted. The classes they did offer were a joke as well. You got 4 credits per class which was good, but I would highly suggest to any potential future student to look elsewhere since it was just Advertising 101 over and over again. I am happy that it was just where I ended my undergraduate career and not where I spent all of it. I would have felt robbed.” – student at Portland State University
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References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. Niche: https://colleges.niche.com/search/t-traditional/sm2-marketing/st-or/
3. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_or.htm
4. Career One Stop: https://www.careerinfonet.org/occ_rep.asp?level=Overall&optstatus=101000000&id=1&nodeid=2&soccode=131161&stfips=41&jobfam=13