Marketing Schools in North Dakota

Geographically large, but with a small population, North Dakota’s marketing school options for those seeking a bachelor’s degree are limited. Fortunately, the four programs that are available are offered at locations spread conveniently throughout the state, making it likely that one will be available in your area. If you are looking to pursue a more advanced degree, however, you will find yourself searching out-of-state. Below, we’ve compiled key statistics, facts, figures, profiles and reviews on marketing school programs in North Dakota and around the country to help you find the one best suited to your needs.

Quick Facts:

  • 4 colleges and universities offer a bachelor’s degree program in marketing.
  • No colleges or universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: North Dakota State University – Main Campus, 54%; University of North Dakota, 54%.1
  • Highest transfer-out rate*: University of Mary, 27%.1
  • Highest net price per year*: University of North Dakota, $16,333.1
  • Lowest net price per year*: Minot State University, $12,124.1
  • Highest student population*: University of North Dakota, 14,697.1
  • Lowest student population*: University of Mary, 3,134.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in North Dakota: $5,763 – $17,516.2
  • No in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100).

*For 4-year colleges and universities offering a marketing degree program.

Keep referring to this guide as you continue your research of quality marketing school programs offered at colleges and universities throughout your state and across the country.

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North Dakota Marketing Graduate Degree Programs

University of Phoenix
North Dakota residents interested in pursuing a graduate marketing degree may consider enrolling in the online MBA program offered by the University of Phoenix. MBA candidates can choose to concentrate their studies by enrolling in the marketing concentration. The concentration program is designed to help students understand all aspects of the business world with a particular eye toward marketing procedures and competencies. MBA students learn to think critically about business problems, to use technology to advance marketing techniques, to evaluate business risks and develop marketing plans, and to integrate both theoretical and practical applications of business. The program consists of a 36 credit hour core business curriculum covering the areas of business law, organizational leadership, management, human capital management, economics, accountancy, applied business statistics, corporate finance, marketing, strategic planning, and operations management. Additionally, marketing concentrators pursue a specialized curriculum of graduate-level marketing coursework. Students choose from courses such as Management Business Law, Quantitative Reasoning for Business, Corporate Finance, Marketing, Marketing Energy, Product Design & Development, and Integrated Marketing Communications.

DeVry University
DeVry University offers an entirely online Master of Business Administration degree through its Keller Graduate School of Management. North Dakota residents can take advantage of the program’s flexible start dates and technology-driven program, which includes virtual learning labs, online academic advising and career services, and a comprehensive e-book and reference library with 24-hour service. Marketing students can choose to enroll in the MBA Marketing Concentration program, which is designed to impart practical business knowledge to prepare students for successful careers in marketing and management. The customized concentration includes study of various topics pertinent to marketing, including market segmentation, pricing, channels of distribution, sales management, advertising, positioning, and marketing research. Students are asked to complete 30 credit hours of MBA required courses, 12 credit hours of marketing required courses, and 6 credit hours of elective coursework. Required marketing classes include Marketing Research, New Product Development, Channels of Distribution, Advertising Management, Sales Management, Consumer Behavior, and Electronic Commerce Marketing Management.

North Dakota Marketing Undergraduate Degree Programs

North Dakota State University
The marketing major at North Dakota State University is a 126-credit hour program culminating in a Bachelor of Science degree. The program is designed to provide foundational knowledge in all aspects of the marketing process including product, price, place, and promotion. Students pursue their degree in the College of Business, an accredited business school that has been offering business courses since 1891. Graduation requirements for the marketing major include 40 credits of general education requirements, 24 credits of pre-College of Business and pre-Marketing requirements, and 28 credits of required marketing coursework. Marketing required courses include Principles of Finance, Foundations of Management, Foundations of Marketing, Legal and Social Environment of Business, Consumer Behavior, Marketing Research, marketing Strategy, Marketing Information Systems, and the capstone course Strategic Management. Students must also complete 27 credits of marketing electives such as Global Retailing, International Marketing, Advertising and Integrated Marketing Communication, and Sports Marketing. The marketing department is housed by the new Barry Hall facility, which includes a financial management center, a 250-seat auditorium, and 11 high-technology classrooms.

University of North Dakota
The Department of Marketing at the University of North Dakota consists of six full-time faculty members, all of which are well respected in the regional marketing industry and are frequently published in leading academic journals. Undergraduate students in the marketing department participate in a Bachelor of Business Administration degree program offered through the College of Business and Public Administration. Marketing majors complete 12 required courses such as Business in the Legal Environment, Money and Banking, Information Systems in Enterprise, Consumer Behavior, International Marketing, and Marketing Research. Additionally, they must fulfill 15 credits of marketing electives of their choice, with course options including Professional Selling, Advertising, Retail Management, Promotional Strategy, Relationship Marketing, and Cooperative Education in Marketing. The marketing department is dedicated to preparing students for successful careers either at home or abroad. As such, undergraduate students are encouraged to pursue local internships for academic credit or to participate in business exchange programs in China or France. The department’s facilities include a state-of-the-art marketing computer lab for conducting marketing research and statistical analysis.

North Dakota Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 60 $87,560
Marketing Managers 790 $92,440
Market Research Analysts and Marketing Specialists 760 $49,150
Public Relations and Fundraising Managers 100 $76,150
Public Relations Specialists 430 $47,700

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in North Dakota

Projected Job Growth

31.5%

Marketing Research Analysts and Marketing Specialists in North Dakota from 2008-20185

Only about 550 Market Research Analysts and Marketing Specialists are currently employed in North Dakota. On average, they earn an annual salary of $49,970.3 Despite the small number of marketing positions, North Dakota has one of the country’s strongest economies; Forbes ranks the state #5 in growth prospects, #3 in business costs, #2 in economic climate, and as the third best state for business overall.4 The development of the Bakken oil shale fields as well as strong technology and service sectors can be credited for much of the state’s economic growth. Marketing graduates in North Dakota should consider seeking employment at one of the top companies in North Dakota according to Inc. Magazine: Pedigree Technologies, Evolution1, Spectrum Aeromed, Frontier Precision, Sundog, and Baker Boy. Sundog also makes Inc. Magazine’s list of top marketing and advertising companies of 2012.

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References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. College Prowler: https://collegeprowler.com/search/t-traditional/sm2-marketing/st-nd/
3. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_nd.htm
4. Forbes: http://www.forbes.com/places/nd/
5. North Dakota Job Service: https://www.ndworkforceintelligence.com/admin/gsipub/htmlarea/uploads/lmi_LTproj2018.pdf