Marketing Schools in North Carolina

Although moderate in size and population, North Carolina boasts more than its share of colleges and universities offering quality, fully accredited marketing courses of study. Whether you are looking to obtain a bachelor’s degree, or in pursuit of a more advanced degree, you are almost certain to find a marketing program nearby that will suit your needs. This guide is designed to provide you with information and statistics on business school marketing programs throughout North Carolina to help you choose the one that’s right for you.

Quick Facts:

  • 18 colleges and universities offer a bachelor’s degree program in marketing.
  • 2 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Elon University, 82%.1
  • Highest transfer-out rate*: Methodist University, 52%.1
  • Highest net price per year*: High Point University, $31,354.1
  • Lowest net price per year*: North Carolina A & T State University, $7,542.1
  • Highest student population*: East Carolina University, 27,386.1
  • Lowest student population*: University of Phoenix – Charlotte Campus, 1,142.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in North Carolina: $13,553 – $27,770.2
  • 4 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): University of North Carolina – Chapel Hill (10); Wake Forest University (18); Elon University (42); North Carolina State University (95).

*For 4-year colleges and universities offering a marketing degree program.

You can return to this guide again and again for key information in your search of nationally recognized marketing programs at business schools throughout the nation.

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North Carolina Marketing Graduate Degree Programs

University of North Carolina at Chapel Hill
Graduate students enrolled in the University of North Carolina’s full-time MBA program may opt to pursue a marketing concentration. The concentration develops proficiency in four key areas of marketing: customer management, product management, marketing strategy, and market analysis. In these areas, students learn such concepts as customer profitability, customer development and retention, market positioning and targeting, approach in global markets, brand analysis, and marketing modeling. In addition to the core courses required for all MBA students, marketing concentrators take six marketing-specific courses such as Global Marketing, Retail and Channel Management, Customer Relationship Strategy & Practices, Marketing Analysis & Decision Making, Innovation & Product Development, Services Marketing, Health Care Marketing, and Entrepreneurial Marketing. Graduate business students take advantage of the business school’s 100+ elective course offerings, student-focused collaborative culture, integrated leadership program, and experiential learning opportunities. Marketing students also have the opportunity to participate in a variety of MBA clubs including career clubs, diversity clubs, and advisory boards.

Duke University
Graduate marketing students at Duke University earn a Master of Business Administration degree from the university’s Fuqua School of Business. The school offers four MBA options: a daytime MBA program, a weekend MBA program, a cross continent MBA program, and a global executive MBA program. Students enrolled in the daytime MBA program follow a more traditional graduate structure, immersing themselves fully in theoretical and functional knowledge that will allow them to succeed in the global business environment. Daytime MBA students can complete a Concentration in Marketing, which is designed for students interested in consumer goods, business-to-business transactions, health care, consulting, technology, or other career paths in which marketing skills might be an asset. The concentration consists of six marketing and non-marketing electives in one of three tracks: Product Management, Market Analysis and Strategy, or the Dual Marketing Concentration. The weekend program is designed for students in need of a more flexible educational schedule, while the cross continent program focuses on global and international business issues. The global executive program also has an international emphasis, but is geared toward students who are already senior marketing managers and wish to enhance their careers.

North Carolina Marketing Undergraduate Degree Programs

North Carolina State University
Undergraduate marketing students at North Carolina State University work toward a Bachelor of Science in Business Administration degree. Offered through the Poole College of Management, the degree focuses on core business functions and is designed to prepare students to be effective business professionals with strategic and critical thinking skills. BSBA students complete a core curriculum that emphasizes teamwork, information technology, and problem solving. The business core includes such courses as Legal and Regulatory Environment, Financial Management, Human Resource Management, Economics and Business Statistics, Information Systems Management, and Business Policy and Strategy. Marketing BSBA students can gain a more in-depth knowledge of the field by declaring a marketing concentration. The concentration consists of a required marketing course and an additional three marketing electives.

Appalachian State University
Appalachian State University offers an undergraduate program in marketing through the Walker School of Business. In the marketing program, students gain practical knowledge by identifying business problems and developing marketing plans and by examining the underlying factors in buyer behavior, product management, distribution, and research. The curriculum also emphasizes the ethical and social implications of marketing decisions on for-profit, non-profit, and public sectors. Marketing majors earn a Bachelor of Science in Business Administration. In addition to the business core, marketing students complete 15 semester hours of a marketing required core and 3 semester hours of a marketing elective. The marketing core consists of the following courses: Sales Management, Integrated Marketing Communications, Managing Distribution Channels, Consumer Behavior, and Marketing Research. The marketing department includes 12 full-time faculty members who work closely with students to collaborate on application of marketing principles and research.

North Carolina Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 360 $100,090
Marketing Managers 4,800 $124,460
Market Research Analysts and Marketing Specialists 10,820 $64,940
Public Relations and Fundraising Managers 1,180 $102,570
Public Relations Specialists 4,800 $54,210

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in North Carolina

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in North Carolina from 2010-20205

According to the Bureau of Labor Statistics, approximately 9,200 Market Research Analysts and Marketing Specialists are currently employed in North Carolina, earning a mean annual income of $63,500.3 Top advertising and marketing companies include TriMark Solutions, Front Row Motorsports, Web Decisions, The Sales Factory, Scott Brown Media Group, and Apple Rock. North Carolina is also home to 14 Fortune 500 Companies including Bank of America, Lowe’s, Duke Energy, BB&T, Progress Energy, Family Dollar Stores, Goodrich, and Sonic Automotive. Forbes ranks North Carolina #2 in business costs, #3 in labor supply, #3 in regulatory environment, and #4 in its overall list of best states for business.4

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Schools with Marketing Degree Programs in North Carolina

Winston-Salem State University
601 S Martin Luther King Jr Dr
Winston-Salem, NC 27110
(336) 750-2000

Student Review: “The marketing program provided me with a plethora of business knowledge. The best component of the program are the professors and their passion for helping students truly understand and apply the principles of marketing. However, the program fell in certain areas of organization. Particularly, in the internship selection process, there needs to be additional measures put in place to assist students in finding an appropriate match, instead of randomly assigning students.” – student at Winston-Salem State University

1. National Center for Education Statistics:
2. College Prowler:
3. Bureau of Labor Statistics:
4. Forbes:
5. North Carolina Department of Commerce: