Marketing Schools in New York

Without question, New York City is the financial and business capital of the United States, possibly the world. It’s no wonder, then, that New York State is home to such a large number of colleges and universities offering marketing programs, including many at some of the most prestigious business schools in the country. Below you will find key statistics, facts, figures and more to help you sort through the abundant marketing school options available in New York to find the one best suited to you.

Quick Facts:

  • 33 colleges and universities offer a bachelor’s degree program in marketing.
  • 12 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Columbia University, 93%.1
  • Highest transfer-out rate*: CUNY York College, 47%.1
  • Highest net price per year*: LIM College, $36,541.1
  • Lowest net price per year*: CUNY York College, $5,126.1
  • Highest student population*: Columbia University, 26,050.1
  • Lowest student population*: LIM College, 1,591.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in New York: $11,406 – $36,300.2
  • 4 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): Cornell University (3); New York University (14); Fordham University (40); Binghamton University (57).

*For 4-year colleges and universities offering a marketing degree program.

Return to this guide whenever you need essential information on fully accredited college and university marketing degree programs throughout the United States.

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New York Marketing Graduate Degree Programs

Columbia University
Marketing students at the Columbia Business School complete a rigorous academic curriculum with a world-renowned faculty. The marketing department offers extensive course offerings in the business school’s MBA, Executive MBA, and PhD programs. Popular marketing elective courses include: Marketing the Arts, Culture, and Entertainment, Retailing Leadership, Systematic Creativity in Business, Digital Marketing, and The Future of Media. Graduate students may apply to Columbia’s specialized Master of Science in Marketing degree, which gives participants the opportunity to develop advanced research and quantitative skills to prepare them for leadership roles in the marketing industry. Students take five required courses: Empirical Choice Models, Research Methods, Multivariate Statistics, Marketing Research, and Strategic Consumer Insights. They also choose from a range of both MBA and PhD marketing electives, complete an original marketing thesis, and participate in a required practical experience such as research apprenticeship or a marketing internship. Located in New York City, the program takes advantage of its unique position in the marketing capital of the world by giving students opportunities to network with leading retailers, strategists, economists, and marketing recruiters, as well as inviting top marketing executives to speak on campus.

Syracuse University
The marketing management program at Syracuse University is designed to prepare marketing graduate students for careers in advertising and promotion management, marketing management, business-to-business marketing, consulting, product and brand development, retailing and wholesaling, and marketing research. Students learn how to meet all challenges of the marketing industry, from deciding what to sell, figuring out which customers to target, identifying the best means of reaching consumers, and responding to the demands of competitors. The Whitman School of Management at Syracuse University offers graduate marketing opportunities through either its MBA program or PhD program. MBA marketing students complete a marketing specialization that focuses on brand/product management. To qualify for the specialization, students complete Marketing Management, Marketing Research, and two or more marketing electives. The Whitman MBA program offers an individualized academic approach with opportunities for experiential learning, community engagement, and networking. Full-time students go through an intensive program that stresses critical thinking and real-world business knowledge.

New York Marketing Undergraduate Degree Programs

New York University
Undergraduate marketing students at New York University’s Stern School of Business have the unique benefit of their central location in Manhattan and proximity to some of the world’s most renowned business leaders. Stern marketing majors complete a 16-credit program including three required courses (Introduction to Marketing, Consumer Behavior, and Marketing Research) and six marketing electives. Elective courses include Marketing Hi-Tech Products, International Marketing Management, Marketing Financial Services, Broadcast Management, Entertainment Law, Entertainment Marketing, Internet Marketing, Sports Marketing, and Globalization of the Entertainment Industry. Marketing majors also have the option of choosing one of seven focus areas to specialize in: Advertising and Promotion, Brand Management, The EMT Concentration, Financial Services Marketing, International Marketing, Marketing Research, or Marketing Consulting. The EMT (“entertainment, media, and communications technology”) focus provides a unique opportunity to learn media and entertainment skills in the context of a business degree. Marketing students generally begin their major in their sophomore year and complete their elective requirements in their senior year.

Cornell University
Undergraduate students at Cornell with an interest in marketing can opt to major in Applied Economics and Management (AEM) with a specialization in marketing. AEM majors follow a flexible course of study in the Charles H. Dyson School of Applied Economics and Management and earn a Bachelor of Science upon successful completion of their studies. Since the Charles H. Dyson School is housed by Cornell’s School of Agriculture and Life Sciences, AEM majors have the unique opportunity to combine their business majors with dual degrees in the life sciences, environmental sciences, or applied social sciences. The AEM program equips students with practical and applied economic and management skills that will help them think critically about significant social issues and economic problems in the global business world. The small and selective nature of the program gives students the opportunity to build lasting relationships with each other and benefit from the power of collaboration. The AEM major consists of core requirements in four academic areas: management, economics, quantitative methods, and applied economics. In addition to these areas, marketing students complete a specialized marketing curriculum including such courses as Marketing Plan Development, Consumer Behavior, Food and Brand Lab Workshop, Strategic Pricing, Emerging Markets, and Green Marketing.

New York Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 4,310 $143,060
Marketing Managers 10,960 $168,460
Market Research Analysts and Marketing Specialists 37,110 $72,240
Public Relations and Fundraising Managers 5,750 $139,470
Public Relations Specialists 20,750 $66,850

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in New York

Projected Job Growth

32.0%

Marketing Research Analysts and Marketing Specialists in New York from 2010-20205

As the financial capital of the United States, New York offers a wealth of opportunities for recent marketing graduates. Over 32,000 market research analysts and marketing specialists are employed in the state, earning a mean annual income of $72,540.3 New York is home to 50 Fortune 500 Companies, primarily based in New York City. Such companies include: Verizon Communications, JP Morgan Chase, Citigroup, PepsiCo, Morgan Stanley, Goldman Sachs, American Express, Time Warner, Viacom, CBS, MasterCard, Barnes & Noble, and Ralph Lauren. Marketing graduates may also find ample opportunities among New York City’s financial, banking, media, publishing, or fashion industries. Forbes ranks the state #13 in growth prospects, #12 in economic climate, and #11 in quality of life.4

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Schools with Marketing Degree Programs in New York

Niagara University
5795 Lewiston Rd
Niagara Univ, NY 14109
(716) 286-8700
http://www.niagara.edu/

Student Review: “At Niagara, the marketing department is composed of a very close group of faculty and students. Most of the classes that I took were with the same core of students. This was great as it allowed for a better structure to learning and interact with other students who had the same goals. Personally knowing the other students set the tone for everyone to feel comfortable with each other and instill confidence in all of us that we could share opinions and ideas without any fear. This was central to an exemplary collegiate experience. Furthermore, the faculty at Niagara is a collection of professionals who were very knowledgeable about guiding us and helping us navigate throughout the curriculum, tailoring our specific needs to our ultimate goals. Internships allowed us to gain valuable real world and practical experience. My time at Niagara is one that I will cherish and my current success can be traced to my time there.” – student at Niagara University
stars-5

St. John Fisher College
3690 East Avenue,
Rochester, NY 14618, United States
(585) 385-8000
http://www.sjfc.edu/

Student Review: “The marketing program at St. John Fisher College provided me with a solid background to start my working career. The faculty was knowledgeable in their fields and challenged students to think critically about real world situations. There was a great emphasis put on team projects that analyzed real companies operating globally. This is not to say that all the faculty were well-qualified. Occasionally I would attend a class where the professor, although very likely knowledgeable about the subject, lacked the skills necessary to help the student engage with the material. Fortunately, these classes were the exception and not the norm. ” – student at St. John Fisher College
stars-4

SUNY Buffalo
Buffalo, NY
(716) 645-2000
http://www.buffalo.edu/

Student Review: “I found the SUNY Buffalo marketing program to be somewhat useful and enlightening, although after graduating I was not able to find a non-sales marketing position and subsequently found a career in another field. However, while I was studying, the subject matter itself was interesting, and the professors were all talented in their areas of study. I particularly enjoyed the courses relating to consumer behavior. I feel the program was useful and I do use many of the skills I learned in my current field (IT).” – student at SUNY Buffalo
stars-43

SUNY Potsdam
44 Pierrepont Ave
Potsdam, NY 13676
(315) 267-2000
http://www.potsdam.edu/

Student Review: “I was very pleased with the education I received from the busines and marketing department at the State University of New York at Potsdam. The instructors at SUNY Potsdam were very knowledgable and friendly and were always willing to take extra time to work with me to provide the best education possible. I had previously attended a private university that was significantly more expensive, and I found the experience at SUNY Potsdam to be much more enjoyable and useful. I was always encouraged and guided by my professors and my advisor to get the most out of my education. I was not as pleased with some of the courses I took outside my major. The professors in these courses were less helpful and friendly.” – student at SUNY Potsdam
stars-4

References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. College Prowler: https://collegeprowler.com/search/t-traditional/sm2-marketing/st-ny/
3. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_ny.htm
4. Forbes: http://www.forbes.com/places/ny/
5. New York Department of Labor: http://www.labor.ny.gov/stats/lsproj.shtm