Marketing Schools in New Jersey

New Jersey boasts several fully-accredited and nationally recognized bachelor’s, master’s and advanced degree marketing programs at colleges and universities throughout the state. Whether looking for a large public university program geared toward the full-time student or a smaller college course of study designed to accommodate those working a full-time job, New Jersey residents will likely find a marketing school to fit their needs. This guide will provide you with useful facts, figures and other information to help you find the marketing program that’s right for you.

Quick Facts:

  • 14 colleges and universities offer a bachelor’s degree program in marketing.
  • 3 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Rutgers University – New Brunswick, 77%.1
  • Highest transfer-out rate*: Kean University, 27%.1
  • Highest net price per year*: Rider University, $30,357.1
  • Lowest net price per year*: New Jersey City University, $9,415.1
  • Highest student population*: Rutgers University – New Brunswick, 39,950.1
  • Lowest student population*: Caldwell College, 2253.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in New Jersey: $7,837 – $32,538.2
  • 3 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): New Jersey (59); Rutgers University – New Brunswick (81); Seton Hall University (85).

*For 4-year colleges and universities offering a marketing degree program.

Keep this guide handy for more helpful facts and important information on colleges and universities as you research marketing schools throughout the United States.

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New Jersey Marketing Graduate Degree Programs

Rutgers University
Graduate marketing students at Rutgers University have two marketing track options within the university’s MBA program – a concentration in marketing or a concentration in marketing research insights & analytics (MRIA). All Rutgers MBA students complete a 19-credit core curriculum of courses including Accounting for Managers, Ethics, Business & Society, Managerial Economic Analysis, Marketing for Decision Making, Operations Analysis, and Organization Behavior. The marketing concentration consists of an additional 15-credit curriculum including three required courses: Marketing Research, Marketing Strategy, and Pharmaceutical Marketing Research. The concentration is designed to prepare students for successful executive marketing careers in a range of industries. Students in the MRIA concentration complete an 18-credit marketing curriculum including courses such as Advanced Marketing Research, Analytics for Business Intelligence, Consumer Behavior, and Marketing Insights. The concentration prepares students for careers as marketing intelligence professionals and places particular emphasis on research skills and the implementation of strategic business decisions. All graduate students in the Rutgers marketing department have the opportunity to network with top corporations and marketing agencies in the northeast.

New Jersey City University
New Jersey City University offers a MBA with a Marketing Specialization degree. The marketing specialization teaches both traditional and contemporary marketing practices in order to expose students to a range of ways to approach the field. Graduate marketing students learn how to recognize consumer needs and analyze the necessary marketing factors in a modern multicultural market. The program emphasizes quantitative analysis and accounting skills in order to prepare students for careers in marketing research or e-business. To qualify for the MBA program, students must already have an undergraduate degree in business or the equivalent in prerequisites. The 21-credit MBA core includes course such as Managerial Economics, Behavioral Issues and Ethics in Management, Global Strategic Management, Decision Analysis Corporate Finance Management, and Contemporary Marketing Perspectives. The marketing specialization allows students to focus their studies on new areas of marketing development including services marketing, global and multicultural marketing, and e-marketing. MBA marketing concentrators complete their academic experience with an interdisciplinary capstone project that allows them to synthesize their marketing knowledge with real-world business skills.

New Jersey Marketing Undergraduate Degree Programs

Kean University
The marketing major at Kean University stresses the importance of functional knowledge in all areas of marketing such as research, development, and distribution. Students learn about the effect of economic, social, and cultural environments on an organization’s marketing practices. This comprehensive knowledge base prepares marketing majors for careers as advertisers, market researchers, or retailers. Students complete a 24-credit business core as well as an additional 12-credit marketing core. The marketing curriculum includes course such as Consumer Behavior, Marketing Research, International Marketing and Seminar in Marketing Strategy. Students are expected to take an additional 3 marketing elective courses and may choose the courses most relevant to their particular skills or interests. Marketing majors also have the opportunity to take part in extracurricular activities such as Marketing Club and the Mu Kappa Tau Marketing Honor Society.

Montclair State University
Montclair State University’s Marketing Department offers five distinct undergraduate concentrations: Marketing, Retail Merchandising and Management, Leisure Industries and Tourism, International Business, and Sports, Event, and Tourism Marketing. The marketing concentration provides a more traditional education in marketing, focusing on the intersecting relationships between product developers, marketers, retailers, and consumers. The retail merchandising and management program emphasizes assessment of consumer buying trends, analysis of merchandising display challenges, and development of accurate sales projections. The leisure and tourism program equips students with the skills to start their own tourism businesses, while the international business program teaches students to assess global business problems, analyze trade agreements, and assess the impact of foreign exchange rates. Lastly, the sports, event, and tourism marketing concentration allows students to examine the intersection of theoretical marketing foundations with the real-world challenges of careers in sports and entertainment. Montclair State University’s easy access to New York City makes it possible for marketing majors to enhance their studies with internships, fieldtrips, and consulting projects in the city.

New Jersey Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 660 $130,730
Marketing Managers 8,780 $150,000
Market Research Analysts and Marketing Specialists 13,550 $73,900
Public Relations and Fundraising Managers 1,540 $125,800
Public Relations Specialists 3,480 $61,260

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in New Jersey

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in New Jersey from 2010-20204

Marketing graduates in New Jersey may find employment opportunities among the state’s 21 Fortune 500 Companies, including Medco Health Solutions, Johnson & Johnson, Prudential Financial, Honeywell International, Toys “R” Us, Bed Bath and Beyond, Hertz Global Holdings, and Campbell Soup. New Jersey is also the headquarters of several private companies on CNN’s list of best companies to work for, including Atlantic Health, Goldman Sachs, KPMG, Mercedes-Benz USA, and Meridian Health. New Jersey Business Journal lists some of the best advertising agencies in the state as Sigma Group, Source Communications, Brandkarma LLC, SGW Integrated Marketing Communications, The CSI Group, Princeton Partners, Masterminds Advertising, and Creative Marketing Alliance. According to the Bureau of Labor Statistics, approximately 11,010 market research analysts and marketing specialists are employed in New Jersey. They make an average annual income of $72,720.3

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Schools with Marketing Degree Programs in New Jersey

Gibbs College
675 US Route 1, 2nd Floor
Iselin, NJ 08830

Student Review: “I was in school for two years on a double major and as far as my marketing program went, I really liked it. The classes were small which meant more one-on-one attention. The professor was always prepared although the program itself was not structured the way I thought it would be. The school prided themselves on being the best in the industry and then when I got there, it was an old mansion that was converted into a school. Also, it ended up being a certificate program instead of an associates degree program. The school was more geared to technology then it was anything else. I liked that they had classes to fit my schedule after work. The program was not bad overall, but I was promised a job placement at the end which never happened. They sent me on job interviews for places and positions I did not even go to school for.” – student at Gibbs College

Montclair State University
1 Normal Ave, Montclair
NJ 07043
(973) 655-4000

Student Review: “It is safe to say that my marketing program experience in Montclair State University was quite a blast. Overall, the courses were pretty challenging, but they really pulled the creativity out of you. As we well know, marketing is all about being able to communicate a product or service’s value, with a target profit in mind. Marketing professors in Montclair made the process easier by using real-life examples and situations that made concepts easier to grasp. They were open to discussions with students and were available several times during the week for appointments. Every now and then, guest speakers would come into classes to help students learn more about real-world marketing strategies and scenarios. The college itself would also hold one or a couple of marketing conferences during the semester, which adds to marketing students’ learning. College job fairs are also held twice a year and several marketing opportunities are presented. Online courses weren’t bad either. I had fun with the convenience it offers and personally, I did not experience any technical problems. Yes, it was definitely an enjoyable program.” – student at Montclair State University

1. National Center for Education Statistics:
2. College Prowler:
3. Bureau of Labor Statistics:
4. New Jersey Department of Labor: