Marketing Schools in Nebraska

At the heart of the nation, Nebraska offers its residents a limited number of options to those seeking a bachelor’s degree in the field of marketing. Fortunately, the schools offering these programs are spread out geographically throughout the state, so students are likely to find a suitable course of study nearby. Those students pursuing an advanced degree, however, will find themselves traveling to the University of Nebraska in Lincoln if they wish to remain in the state. Below you will find important facts, figures, school profiles and more to help you locate the Nebraska marketing program best suited to you.

Quick Facts:

  • 7 colleges and universities offer a bachelor’s degree program in marketing.
  • 1 university offers a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Creighton University, 77%.1
  • Highest transfer-out rate*: University of Nebraska at Omaha, 30%.1
  • Highest net price per year*: Creighton University, $26,539.1
  • Lowest net price per year*: University of Nebraska at Omaha, $10,755.1
  • Highest student population*: University of Nebraska – Lincoln, 24,593.1
  • Lowest student population*: Midland University, 1,030.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Nebraska: $15,890-$30,578.2
  • No schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100).

*For 4-year colleges and universities offering a marketing degree program.

Keep referring to this guide as you research marketing programs at the best colleges and universities throughout the nation.

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Nebraska Marketing Graduate Degree Programs

University of Nebraska – Lincoln
Graduate marketing students at the University of Nebraska – Lincoln may choose to enroll in the MBA program with a marketing emphasis or else to complete a Master of Arts in Business degree with a Specialization in Marketing. The MA marketing program is designed specifically for students who intend to eventually complete a PhD in marketing but do not yet have the master’s degree required for acceptance to many PhD programs. The program includes three options for completion. Option I is designed for students who want to proceed with their PhD degree immediately after completing the MA program. It consists of 20 to 25 credits of graduate coursework as well as a thesis equivalent to 6 to 10 credit hours. Students in this track work closely with faculty to conduct independent research that can serve as the foundation of a doctoral thesis. Option II is designed for graduate students who already have extensive job experience in marketing. It consists of 36 graduate credit hours but does not include a thesis. Option III is intended for students who do not have business experience in marketing but who also wish to pursue marketing at the doctoral level. Like Option II, Option III consists of 36 credits with no thesis.

Bellevue University
Bellevue University is a private, not-for-profit educational institution that caters many of its programs to working adults and non-traditional college students. Marketing graduate students work toward a Master of Business Administration degree with a Marketing Concentration. The MBA program consists of 39 credit hours including two elective courses. All students are required to take the foundational courses Human Capital: Self-Development and Communication and Critical Thinking & Applied Problem Solving. These courses help shape the academic experience of MBA students by providing a conceptual framework for understanding key business concepts. The marketing concentration consists of a minimum of 9 credit hours from a designated list of courses including Internet Marketing, International Consumer Analysis, Sales Management, Global Brand Marketing, and Marketing Research. The university’s Marketing Strategy course is a prerequisite for all concentration classes. MBA marketing students have the benefit of small classes and individualized attention at the university’s campus, but may also choose to complete their degrees through online learning.

Nebraska Marketing Undergraduate Degree Programs

Creighton University
Marketing majors at Creighton University complete a course of study designed to prepare students for careers in marketing research, industrial marketing, advertising, retailing, and sales management. Marketing students complete courses that fall into four categories: 1) foundational knowledge, 2) theology, philosophy, and ethics, 3) domestic and international environment, and 4) general education requirements. The curriculum consists of three required marketing courses – Consumer and Market Behavior, Marketing Research, and Marketing Management: Policy & Strategy – as well as three marketing electives. In addition to coursework, many marketing majors choose to pursue internships and part-time employment at marketing and advertising firms. They also have the chance to enhance their academic experience by participating in Creighton’s Chapter of the American Marketing Association, which provides social and networking events for students. Most graduates of Creighton’s undergraduate marketing program go on to entry-level positions as sales or marketing trainees in a variety of business industries. The average starting salary for Creighton marketing graduates is $38,750.

University of Nebraska Omaha
Undergraduate students at the University of Nebraska Omaha complete a marketing specialization through the university’s college of business. The marketing and management department seeks to help students identify the key players in the marketing process and their roles in the industry. Marketing students develop analytical and critical thinking skills that prepare to tackle complex marketing questions about how to satisfy consumer needs, how to beat out competitors, and how to meet goals for revenue and profitability. Within the marketing specialization, marketing majors choose from five areas of emphasis: marketing management, advertising management, business marketing, sales and sales management, and marketing research. Students can also choose to participate in extracurricular organizations such as the Student Marketing Association and the University of Nebraska Omaha chapter of the marketing, management, and entrepreneurship fraternity, Delta Epsilon Chi. All marketing majors must complete a minimum of 18 semester hours within the concentration in order to earn the BBA in marketing degree.

Nebraska Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 180 $78,240
Marketing Managers 690 $107,400
Market Research Analysts and Marketing Specialists 2,870 $59,270
Public Relations and Fundraising Managers 370 $84,300
Public Relations Specialists 1,870 $50,220

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Nebraska

Projected Job Growth

34.1%

Marketing Research Analysts and Marketing Specialists in Nebraska from 2010-20204

With the second-lowest unemployment rate behind North Dakota, Nebraska is a promising state for recent marketing graduates. Forbes ranks the state as #3 in economic climate, #4 in business costs, #8 in regulatory environment, and #16 in quality of life. Marketing graduates in Nebraska may find employment opportunities among one of the state’s five Fortune 500 Companies, all of which are located in Omaha. These companies include Berkshire Hathaway, Union Pacific, ConAgra Foods, Peter Kiewit Sons’, and Mutual of Omaha Insurance. Recent graduates may also find jobs with local advertising agencies including Ervin & Smith, Firespring, and Midwest Impressions. Approximately 2,680 market research analysts and marketing specialist are employed in the State of Nebraska; on average, they make $61,770 per year.

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References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. College Prowler: https://collegeprowler.com/search/t-traditional/sm2-marketing/st-ne/
3. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_ne.htm
4. NEworks https://neworks.nebraska.gov/gsipub/index.asp?docid=440