Marketing Schools in Mississippi

Mississippi currently offers no master’s or advanced degree, and only a limited number of bachelor’s degree, marketing programs. Fortunately, those that are offered vary in design and geographic location. Therefore, it’s likely that the prospective marketing student in Mississippi will locate a course of study nearby that fits their particular educational needs. Below you’ll find key statistics, facts, figures, profiles and more on fully accredited and nationally recognized marketing programs both in Mississippi and throughout the country.

Quick Facts:

  • 6 colleges and universities offer a bachelor’s degree program in marketing.
  • No colleges or universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Mississippi State University, 60%; University of Mississippi, 60%.1
  • Highest transfer-out rate*: Mississippi College, 41%.1
  • Highest net price per year*: Mississippi State University, $14,708.1
  • Lowest net price per year*: Jackson State University, $10,583.1
  • Highest student population*: Mississippi State University, 20,424.1
  • Lowest student population*: Delta State University, 4,624.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Mississippi: $11,358 – $14,670.2
  • No schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100)

*For 4-year colleges and universities offering a marketing degree program.

Whether you’re looking for a marketing school program nearby or anywhere throughout the nation, this guide will help you determine the college or university that’s best for you.

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Mississippi Marketing Graduate Degree Programs

The University of Mississippi (Ole Miss)
Graduate marketing students at the University of Mississippi earn an MBA through the Ole Miss School of Business Administration. The campus MBA program is designed to be an intensive one-year course of study, but students can also opt to enroll on a part-time basis or else complete the university’s professional MBA program online. The American Marketing Association’s Marketing Doctoral Student Special Interest Group ranks the university’s marketing department among the top 60 schools for research publication, and the department is ranked fifth for number of articles published in the Journal of Retailing. Marketing faculty have also contributed to The Journal of the Academy of Marketing Science, The Journal of Consumer Research, The International Journal of Research in Marketing, and other major academic publications. Graduate marketing students have the opportunity to assist faculty with original research and hone their own analytical and critical thinking skills. Ole Miss marketing students completing the campus degree program also have the opportunity to participate in student organizations such as the Ole Miss Ad Club and the Ole Miss Marketing Organization.

Mississippi State University
The Mississippi State University College of Business offers both an MBA program and a PhD in Marketing through the Department of Marketing, Quantitative Analysis, and Business Law. MBA students with an interest in marketing may take advantage of marketing-specific classes in the program such as Strategic Marketing Management. Marketing students interested in pursuing a career in academia should seriously consider the doctoral program, which is designed to prepare students to be outstanding scholars, educators, and researchers in the field of marketing. The PhD program is small and selective, but features a talented and accomplished faculty that has been recognized for superior scholarship by many business journals and at national conferences. The program emphasizes personal attention and close work with faculty on marketing research. Mississippi State University ranks 57th in funded research and offers graduate students opportunities to teach in the summer or participate in funded research. The marketing doctoral program is also a member of the Southeast Marketing Symposium, a regional organization that allows students and faculty to exchange research and ideas at different institutions.

Mississippi Marketing Undergraduate Degree Programs

Jackson State University
The Department of Management and Marketing at Jackson State University serves over 400 department majors annually. The undergraduate program emphasizes a holistic approach to business education, and faculty members are committed to creating research opportunities for undergraduates to prepare them for global marketing opportunities. Marketing students earn a Bachelor of Business Administration degree and take such courses as Business Ethics, Strategic Management, Marketing Research, Personal Selling, Consumer Behavior, and International Marketing. Students also have the chance to participate in extracurricular organization such as the Society for the Advancement of Management and the American Marketing Association. Graduates of the program have a 100% job placement rate and have gone on to receive job offers from major private and public organizations including Allstate, Frito Lay, Kellogg, NASA, and Union Pacific.

The University of Southern Mississippi
Undergraduate marketing students at the University of Southern Mississippi earn a Bachelor of Science in Business Administration degree in Marketing. The marketing curriculum is designed to expose students to all basic marketing principles and to develop the critical thinking and executive skills necessary to a successful business career. Upon successful completion of the BSBA in Marketing program, students will have the skills to apply analytical tools to marketing problems, be able to generate innovative solutions to challenges, and will be able to express themselves clearly through both written and verbal forms of communication. Along with general education requirements for the university, marketing students complete a core curriculum of targeted courses including Creative Marketing, Supply Chain Management, Business-to-Business Marketing, Retail Management & Strategy, and Special Problems in Marketing. Students also have the opportunity to participate in an International Marketing Seminar abroad facilitated by professors in London, England. Students are eligible to apply for scholarships through the College of Business and may choose to partake in a business internship program.

Mississippi Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 290 $60,570
Marketing Managers 690 $85,130
Market Research Analysts and Marketing Specialists 760 $52,280
Public Relations and Fundraising Managers 300 $75,880
Public Relations Specialists 1,390 $39,070

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Mississippi

Projected Job Growth

14.8%

Advertising, Marketing, Promotions, Public Relations, and Sales Managers from 2008-20184

Only about 600 market research analysts and marketing specialists work in Mississippi, earning an average annual income of $51,760.3 Still, marketing graduates in the state can take advantage of a diverse range of opportunities in marketing, especially in the manufacturing or agribusiness industries. According to the Mississippi Business Journal, top private companies in the state include Ergon Inc., The Yates Companies Inc., Staplcotn, Howard Industries Inc., Southern Tire Market LLC, Farmers Grain Terminal Inc., and C. Spire Wireless. Mississippi marketing graduates may also find employment with private advertising companies such as Godwin Group, The Ramey Agency, The Cirlot Agency Inc., Mad Genius, and Hightower Advertising Agency, all of which employ between 25 and 60 professionals.

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Schools with Marketing Degree Programs in Mississippi

Delta State University
1003 W Sunflower Rd
Cleveland, MS 38733
(662) 846-3000
http://www.deltastate.edu/

Student Review: “Delta State University provided a top quality learning environment for me. With a partial major in marketing, the department was the most beneficial to me as many of the techniques could be applied to my other concentrations. Not only was I able to interact with my peers as we portrayed real world experiences in our group projects, I was also able to identify different creative thinking processes. I was challenged to think outside of the box. The greatest experience I remember is creating a marketing campaign for a local train museum in the area. I was grouped with single mothers, German students and athletes. I really learned a lot about channeling the different target markets just from the diversity of my groups and classes. The one think I would count as a negative toward the program are the courses that do not allow you to experience the hands-on approach. Marketing is something that needs full discussion and experience. The examples taught me so much more than simply reading the book and taking quizzes on it. I encourage all professors to incorporate creative projects into their plans.” – student at Delta State University
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References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. College Prowler: https://collegeprowler.com/search/t-traditional/sm2-marketing/st-ms/
3. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_ms.htm
4. Occupational Employment Projections Mississippi: http://mdes.ms.gov/media/8490/_28_State_of_Mississippi.pdf