Marketing Schools in Minnesota

Historically a state that places a strong emphasis on education, Minnesota offers its residents more than its share of fully accredited and nationally recognized marketing school programs. With over twenty colleges and universities offering courses of study in the field, prospective Minnesota marketing students will likely find a program that fits their needs within their geographic area. Below you will find key statistics, facts, figures, school profiles, student reviews and more to help you in your business school search.

Quick Facts:

  • 21 colleges and universities offer a bachelor’s degree program in marketing.
  • 3 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of St. Thomas, 74%.1
  • Highest transfer-out rate*: Concordia College at Moorhead, 100%.1
  • Highest net price per year*: University of St. Thomas, $31,027.1
  • Lowest net price per year*: University of Minnesota – Crookston, $12,143.1
  • Highest student population*: University of Minnesota – Twin Cities, 52,557.1
  • Lowest student population*: Globe University – Minneapolis, 243.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Minnesota: $6,898 – $32,073.2
  • 2 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): University of Minnesota (39); University of St. Thomas (80)

*For 4-year colleges and universities offering a marketing degree program.

Keep this guide handy as you continue your research on quality business schools and marketing programs offered throughout the United States.

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Minnesota Marketing Graduate Degree Programs

University of Minnesota
Graduate marketing students at the University of Minnesota may choose from two degree options: an MBA with a marketing emphasis or a PhD in Business Management with a concentration in marketing. The MBA program at the university’s Carlson School of Management is structured to help students prepare for continued success no matter where they are in their careers. Both part-time and full-time tracks are available, as well as an executive MBA program for business professionals looking to bolster their skills and advance their professional knowledge. Marketing PhD candidates work intensively with faculty to develop original research in such areas as consumer information processing, pricing strategy, channel management, e-business, and the role of marketing within the firm. The marketing department offers two tracks for research: consumer behavior and quantitative and managerial issues in marketing. Graduates of the PhD program have gone on to become professors at such institutions as the University of Texas—Austin, the University of British Columbia, and the University of Iowa.

University of St. Thomas
Located in St. Paul, Minnesota, the University of St. Thomas is a good option for graduate marketing students who want to advance their business knowledge in the smaller environment of a private Catholic institution. Graduate students earn an MBA with a marketing emphasis through either a full-time or evening program offered through the Opus College of Business. The full-time program may be completed in 21 months and includes an applied business research course that gives students real-world experience through a consulting project. The evening MBA program combines online and classroom learning to provide ultimate flexibility for students with busy schedules. Both programs emphasize the role of values and ethics in making strategic marketing decisions. The marketing track is designed for students interested in international marketing management, brand management, service marketing management, or industrial marketing management. Coursework includes such classes as Business-to-Business Marketing, New Products Management, Services & Nonprofit Marketing, Promotional Marketing, Interactive Marketing, and International Marketing.

Minnesota Marketing Undergraduate Degree Programs

Minnesota State University Moorhead
Upon successful completion of their studies, undergraduate marketing majors at Minnesota State University Moorhead earn a Bachelor of Science degree in Business Administration (BSBA) with an emphasis in marketing. The degree program includes a core curriculum of business and management strategy courses and a seven-course marketing core covering the basics of consumer behavior and marketing strategies. Marketing students then go on to select at least one marketing elective from a list of courses including Personal Selling, Supply Chain Management, Services Marketing, and Marketing Communications. In order to create a more well rounded educational experience, BSBA students also take courses in speech communication, business ethics, general psychology, spreadsheet applications, and principles of economics. All business students at Minnesota State University Moorhead have the opportunity to participate in the university’s honors program, join a residential learning community, and study abroad.

University of Minnesota Duluth
The Labovitz School of Business and Economics at the University of Minnesota Duluth offers two undergraduate degree options in marketing: a BBA in Marketing and a BBA in Marketing Analytics. The marketing major explores the complex interactions between organizations and consumers by analyzing all components and players in marketing exchanges. Candidates for the BBA in Marketing learn how to use analytical and financial tools to solve problems as well as how to use strong communication skills to apply marketing theory to the larger business world. Marketing majors at the University of Minnesota Duluth go on to careers in marketing research, sales management, international marketing, advertising, and public relations. Marketing Analytics majors study how customer data can be utilized to optimize returns on marketing program investments. The marketing analytics program at the University of Minnesota Duluth is one of very few undergraduate programs of its kind in the country. Students are selectively admitted to the program and participate in a retail marketing analytics lab that allows them to experiment with sophisticated datasets. Both the Marketing and Marketing Analytics BBA programs have opportunities for internships and co-operative study.

Minnesota Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 830 $107,520
Marketing Managers 7,500 $123,270
Market Research Analysts and Marketing Specialists 11,110 $66,000
Public Relations and Fundraising Managers 1,480 $105,070
Public Relations Specialists 3,510 $58,570

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Minnesota

Projected Job Growth

32.7%

Marketing Research Analysts and Marketing Specialists in Minnesota from 2010-20204

Minnesota is home to 19 Fortune 500 Companies, primarily concentrated in the Twin Cities Metro Area. Marketing graduates in Minnesota who wish to work for a large corporation may wish to seek employment with one of these big-brand companies, which include Target, Best Buy, Supervalu, General Mills, Land O’Lakes, UnitedHealth Group, and Xcel Energy. Other top-ranked companies include Ameriprise Financial Inc., St. Jude Medical Inc., Nash Finch Co., and Life Time Fitness Inc. Those graduates who prefer to work in a more traditional marketing agency may find opportunities at any of the following Minnesota-based firms: Affordable Buttons, Haberman, InboxDollars, KNOCK, Olson, OppSource, Reach Sports Marketing Group, or Three Deep Marketing. Approximately 9,000 market research analysts and marketing specialists work in Minnesota, making a mean annual income of $68,400.3

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References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. Niche: https://colleges.niche.com/search/t-traditional/sm2-marketing/st-mn/
3. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_mn.htm
4. Minnesota Department of Employment and Economic Development: https://apps.deed.state.mn.us/lmi/projections/detail.asp?geogCode=2709CENT00&code=131161&geog=2701000000