Marketing Schools in Michigan

Home to the American auto industry and major corporations like the Kellogg Company, it’s no surprise that Michigan offers such an unusually large number of marketing school options for a state of its size. Those students seeking a marketing education in the state should have no problem finding a course of study to fit their requirements. This guide is designed to provide the essential facts, figures, profiles and reviews you need in selecting the right college or university marketing program in Michigan.

Quick Facts:

  • 39 colleges and universities offer a bachelor’s degree program in marketing.
  • 4 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Michigan State University, 77%.1
  • Highest transfer-out rate*: Marygrove College, 40%.1
  • Highest net price per year*: Albion College, $22,275.1
  • Lowest net price per year*: University of Michigan – Dearborn, $8,940.1
  • Highest student population*: Michigan State University, 47,825.1
  • Lowest student population*: Kuyper College, 320.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Michigan: $11,964 – $27,440.2
  • 2 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): University of Michigan – Ann Arbor(8); Michigan State University (43).

*For 4-year colleges and universities offering a marketing degree program.

Keep searching this guide for all of the information you need on schools across the nation in your search for the marketing program that best suits you.

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Michigan Marketing Graduate Degree Programs

University of Michigan
Graduate marketing students at the University of Michigan may choose to pursue a Master of Business Administration through the MBA Marketing Program or to apple for a PhD in Marketing. Full-time MBA Marketing students complete a core curriculum of classes designed to help students gain an advanced understanding of concepts such as customer relationships, brand equity, distribution systems, and pricing structures. MBA students complete the rest of their credits by choosing from a range of marketing electives including Leveraging Design for Marketing Advantage, Innovation in New Products/Services, Applied Advertising, Marketing Research, and Strategic Sales Management. Marketing PhD candidates at the University of Michigan take two years of doctoral-level of classes before beginning original research for their dissertations. They then work closely with marketing faculty to develop interdisciplinary market research on such topics as structural modeling, market decision-making, social identity, and consumer neuroscience. Regardless of track, all graduate marketing students at Michigan have the opportunity to take advantage of extracurricular activities on campus including the MBA Marketing Club, the Entertainment & Media Club, and the Luxury Goods & Retail Club.

Michigan State University
The Broad College of Business at Michigan State University offers several options for graduate study in marketing including an MBA in Marketing degree program, a Master of Science in Marketing Research program, and a marketing doctoral program. The MBA program emphasizes real-world applications and critical thinking to help students create new solutions for marketing problems and develop skills for careers as marketing executives. The curriculum approaches marketing from the viewpoints of innovation equity, customer equity, brand equity, and relational equity. In many courses, students are invited to work on consulting class projects with local companies in order to gain more hands-on experience in the business world. Graduate students more interested in the research and theoretical side of marketing may be good candidates for either the PhD or MS in Marketing Research programs. The MS in Marketing Research degree is a specialized one-year program that includes work experience at a paid internship. Students participate in research and consulting projects, network with leaders in the marketing field, and complete graduate-level coursework on marketing management and analysis.

Michigan Marketing Undergraduate Degree Programs

Central Michigan University
Undergraduate students enrolled in Central Michigan University’s College of Business Administration may declare marketing majors through the college’s Marketing & Hospitality department. Marketing majors work with business advisors to develop an academic and career plan based on university education requirements and individual future goals. Students take courses such as Business Law, Integrated Supply Chain Management, Marketing Communications, Buyer Behavior, Marketing Research, and Marketing Channels in order to gain a well-rounded understanding of the various business components that make up the field of marketing. They complete a marketing research capstone in their fourth year of study and may choose to participate in internships for credit. Students may also choose to take advantage of on-campus extracurricular organizations available to marketing students including the American Marketing Association, the American Advertising Association, and the Alpha Kappa Psi professional business fraternity. Scholarships are available for undergraduates who demonstrate exceptional promise in the field of marketing.

University of Michigan – Dearborn
Marketing majors at the University of Michigan – Dearborn earn Bachelor of Business Administration degrees from the university’s College of Business. The marketing concentration of the BBA program is designed for students interested in pursuing careers in product or marketing management, retail, sales, advertising, marketing research, or international business. The program includes coursework focusing on quantitative and computer skills in order to prepare students for success in database marketing management, sales forecasting, and other areas of marketing requiring mathematical proficiency. Marketing majors complete a total of 21 marketing credits, including the required courses of Marketing Management and Marketing Research. Students then choose an additional five marketing electives such as Introduction to Entrepreneurship, Marketing and Society, Digital Consumer Research, Global Marketing and Consumer Culture, Supply Chain Management, and E-tailing and Retailing.

Michigan Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 700 $98,100
Marketing Managers 3,170 $110,190
Market Research Analysts and Marketing Specialists 9,300 $59,900
Public Relations and Fundraising Managers 990 $95,570
Public Relations Specialists 4,150 $55,470

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Michigan

Projected Job Growth

7.6%

Advertising, Marketing, Promotions, Public Relations, and Sales positions in Michigan from 2010-20204

According to the Bureau of Labor Statistics, there are approximately 7,740 market research analysts and marketing specialists in Michigan making a mean annual wage of $63,160.3 Known for its industrial roots and strong holding in the auto industry, Michigan is home to General Motors, Ford Motor, TRW Automotive Holdings, Auto-Owners Insurance, and Penske Automotive Group. Marketing graduates in Michigan may also find employment in others of the state’s 20 Fortune 500 Companies, including Dow Chemical, Whirlpool, Kellogg, and Ally Financial. Marketing graduates who wish to work for a traditional marketing & advertising company should consider seeking employment at Michigan firms such as Agent X, Airfoil Public Relations, Biggs Gilmore, Detroit Trading, Duffey Petrosky, ICS Marketing Services, Lambert Edwards, One Source Talent, or PrizeLogic.

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Schools with Marketing Degree Programs in Michigan

Michigan State University
220 Trowbridge Rd
East Lansing, MI 48824
(517) 355-1855
http://www.msu.edu/

Student Review: “The Marketing Program at Michigan State University was a life-changing experience for me. I truly felt that all of the courses I took are benefitting me in my career today. The courses weren’t easily passable, which forced me to completely learn all of the material in each class. I made acquaintances with my academic advisor and she even reached out to find me a connection at a local business for a great internship opportunity. I attended numerous marketing-related events like professional speakers and career day. Career day included multiple businesses and marketing professionals that could potentially get you future career connections, internships, or just advice on your journey to graduation.” – student at Michigan State University
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References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. College Prowler: https://collegeprowler.com/search/t-traditional/sm2-marketing/st-mi/
3. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_mi.htm
4. Michigan Labor Market Information: http://www.milmi.org/cgi/dataanalysis/?PAGEID=94