Marketing Schools in Massachusetts

With names like Harvard, Boston College and MIT, Massachusetts can rightly claim to have the highest concentration of prestigious institutes of higher learning in the nation. It’s no surprise, then, that the state can also boast of an abundance of high-quality college and university marketing programs. This guide is designed to help prospective students sort through the wealth of marketing school options Massachusetts has to offer by providing key fact and figures, as well as useful profiles and student reviews.

Quick Facts:

  • 20 colleges and universities offer a bachelor’s degree program in marketing.
  • 7 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Boston College, 92%.1
  • Highest transfer-out rate*: Nichols College, 43%.1
  • Highest net price per year*: Hult International Business School, $46,746.1
  • Lowest net price per year*: Salem State University, $14,057.1
  • Highest student population*: Boston University, 32,439.1
  • Lowest student population*: East Nazarene College, 1,036.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Massachusetts: $13,193 – $39,864.2
  • 4 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): Bentley University (20); Northeastern University (25); Babson College (36); University of Massachusetts – Amherst (45)

*For 4-year colleges and universities offering a marketing degree program.

Keep referring to this guide as you research marketing programs at the best colleges and universities throughout the nation.

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Massachusetts Marketing Graduate Degree Programs

Harvard University
Ranked sixth in the country by US News and World Report, Harvard University’s graduate marketing program is home to an esteemed group of faculty members who specialize in a broad array of marketing industries such as social enterprise, agribusiness, retailing, and media. Marketing graduate students at the Harvard School of Business work toward a Master of Business Administration in Marketing by completing a two-year course of study. First-year students complete a core curriculum of required classes designed to explore the role of marketing within the larger context of business management and company structure. In this year, students learn how to make educated marketing decisions and how to control elements of marketing such as product pricing, distribution channels, and communication. Marketing MBA candidates then have the opportunity to apply this knowledge to a brand management simulation in order to gain practical as well as theoretical experience. The second year of the program is dedicated to elective courses in the marketing department so that students may choose courses that best align with their areas of interest. Classes include Digital Marketing Strategy, Impact Investing and Social Commercial Models, Retailing, and Strategic Marketing in Creative Industries.

Boston University
Housed by the Boston University School of Management, the graduate marketing program at Boston University treats marketing as an interdisciplinary field. The program’s teaching and research philosophy takes into account the idea that psychology, culture, sociology, economics, and many other disciplines all play important roles in effective marketing work. BU marketing students develop an advanced understanding of the customers and stakeholders in the marketing world, the collaborative nature of a consumer-centered environment, and the accountability for marketing performance in the business world. Graduate students take courses such as Marketing Management, Global Strategic Marketing, Branding, Customer Relationship Management, Pricing Strategy and Tactics, and Marketing Social Change. Students are encouraged to engage in research projects in order to further develop marketing skills and to prepare to become effective and innovative leaders in the business world.

Massachusetts Marketing Undergraduate Degree Programs

Merrimack College
The Girard School of Business at Merrimack College offers a Bachelor of Science in Business Administration with a concentration in marketing that can prepare students for leadership roles in business and marketing. The marketing concentration builds from the core business courses and is earned by taking courses in Marketing Strategy and Market Research as well as a Marketing Seminar. Elective courses for the concentration include Sport Marketing, Advertising & Promotion, Entrepreneurship, Retail Management, Global Marketing, Consumer Behavior, and Special Topics in Marketing. The school places an emphasis on student-faculty interaction to facilitate student learning and professional preparation. Further development opportunities are available through optional participation in student clubs, including school chapters of the American Marketing Association (MCAMA) and the management-focused Sigma Iota Epsilon Honor Society. The school also offers a Master of Science in Management open to professionals and graduates of all disciplines seeking further preparation to successfully take on roles in leadership and management.

Northeastern University
Undergraduate marketing students at Northeastern University earn a Bachelor of Science in Business Administration (BSBA) from the university’s D’Amore-McKim School of Business. The marketing program offers two educational models for the completion of the degree: a five-year cooperative (co-op) educational model and a four-year co-op model. The five-year program has three co-op periods in which marketing students gain practical marketing or business experience by working or interning at an established company for six months at a time. The four-year program also has the benefits of a co-op experience but is designed for students who wish to complete their degree in a more traditional time frame. Northeastern recognizes the value of a well-rounded education; the BSBA curriculum is designed to allow students to complete two business concentrations in fields such as accounting and entrepreneurship, as well as a minor in a discipline outside of business. Students also have the flexibility to study or co-op abroad if they choose.

University of Massachusetts Amherst
Marketing majors at University of Massachusetts Amherst study marketing through both a theoretical and practical lens. Students are required to complete a Bachelor of Business Administration core curriculum as well as a marketing-specific curriculum including courses such as Consumer Behavior, International Marketing, Internet Marketing, Small Business Marketing, and Promotional Strategy. Marketing majors are encouraged to participate in a field experience such as a co-op or internship in order to gain a more advanced understanding of the current business environment. While internships and co-ops are eligible for academic credit, students must develop an internship plan that demonstrates the academic value of their experience. Graduates of the BBA in Marketing at University of Massachusetts—Amherst have found employment in pharmaceutical, retail, and nonprofit organizations, as well as marketing agencies such as Protocol Marketing and Market Research Agencies. The marketing department offers scholarships, an honors program, and opportunities for study abroad and independent research.

Massachusetts Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 760 $120,990
Marketing Managers 7,390 $137,980
Market Research Analysts and Marketing Specialists 14,510 $68,580
Public Relations and Fundraising Managers 2,580 $120,950
Public Relations Specialists 7,720 $63,710

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Massachusetts

Projected Job Growth

46.2%

Marketing Research Analysts and Marketing Specialists in Massachusetts from 2010-20204

According the Bureau of Labor Statistics, approximately 12,300 market research analysts and marketing specialists are employed in the state of Massachusetts, earning a mean annual income of $71,460.3 Massachusetts-based marketing graduates hoping to work in a small business environment should consider employment options at Visible Measures, an online advertising and marketing company, Fiksu, a mobile app marketing company, or Genuine Interactive, a privately owned marketing agency in Boston. All three companies were ranked among the Boston Globe’s top 25 small employers in 2012. Marketing companies such as Boston Business Concepts Inc., Imagitas, and Hill Holiday received high rankings on the lists of medium and large employers. Massachusetts is also home to 11 Fortune 500 Companies, including Staples, Liberty Mutual Insurance Group, Thermo Fisher Scientific, and EMC.

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Schools with Marketing Degree Programs in Massachusetts

Boston College
Chestnut Hill, MA 02467
(617) 552-8000
http://www.bc.edu/

Student Review: “I enjoyed BC’s marketing professors and electives. I also enjoyed the management core which provides a well-rounded experience in all areas of business, including marketing, operations, accounting and finance. The marketing core classes provide a general in-depth overview of different areas of marketing. My only criticism is my market research class, which was taught by an inexperienced grad student who was easily flustered. I took electives in E-commerce, account management and social media. These classes were case-based and allowed me to use classroom skills in a simulated environment. There were many opportunities for group projects and presentations, which allowed me to hone these skills for a future career. If new to the program, I would do my research on the professors and avoid classes by graduate students. There are many elective options based on which area of marketing you wanted to pursue. I was interested in account management and found ample classes for that topic. My only criticisms would be to offer classes in graphic design which is a useful skill and to offer more classes, as it got difficult at times to get into popular classes.” – student at Boston College
stars-5

Suffolk University
8 Ashburton Place
Boston, MA 02108
(617) 573-8000
http://www.suffolk.edu/

Student Review: “Suffolk University certainly helped me a lot in terms of understanding the theory of marketing, but in terms of putting marketing theories into practice, I was a bit underwhelmed. Throughout my experience, though, I can’t say that I ever had one single teacher who did not want to see me succeed – a definite high-point of my experience there. I honestly felt that each professor truly cared and truly wanted to see their students succeed, and internships in marketing-related fields were readily available to any student who both went to class and looked like they were trying. The biggest advantage of attending Suffolk University as a marketing student, though, for me, was the university’s location in downtown Boston. As long as you were willing to go out and look, internships and job opportunities were readily available.” – student at Suffolk University
stars-4

References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. College Prowler: https://collegeprowler.com/search/t-traditional/sm2-marketing/st-ma/
3. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_ma.htm
4. Massachusetts Labor and Workforce Development: http://www.mass.gov/lwd/economic-data/projections/