Marketing Schools in Hawaii

Traditionally, those graduates of Hawaii’s secondary education system attending a college or university did so on the mainland or in another country. As a result, options for obtaining a marketing degree in Hawaii are modest. The most popular choice for students is the Shidler College of Business at the University of Hawaii at Manoa on the island of Honolulu. There are, however, a small number of other programs available. This guide is designed to help those students interested in pursuing a marketing education in Hawaii find the program best suited to their needs.

Quick Facts:

  • 4 colleges and universities offer a bachelor’s degree program in marketing.
  • 1 university offers a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of Hawaii at Manoa, 55%.1
  • Highest net price per year*: Hawaii Pacific University, $22,360.1
  • Lowest net price per year*: Brigham Young University – Hawaii, $11,189.1
  • Highest student population*: University of Hawaii at Manoa, 20,429.1
  • Lowest student population*: Chaminade University of Honolulu, 2,883.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Hawaii: $4,450 – $19,980.2
  • No schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100).

*For 4-year colleges and universities offering a marketing degree program.

Continue to refer to this guide for the key facts, statistics, profiles and student reviews you need to select the best college or university marketing program available for you.

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Hawaii Marketing Graduate Degree Programs

University of Hawaii
The University of Hawaii at Manoa offers the Master of Business Administration (MBA) with a marketing concentration. Graduate students may also choose the China or Japan tracks, which allows for a semester of study abroad or an internship abroad. The full-time 48 credit MBA program generally takes 21 months to complete. All graduate students must take a professional development class over the course of two semesters that will help them hone their interviewing, resume and cover letter writing, and self-marketing skills. The class is not graded and is not worth any academic credit. The first year of the MBA is dedicated to core business courses while students will focus their second year to the marketing concentration. Graduate students are encouraged to join on campus organizations, including the American Marketing Association and Pi Sigma Epsilon.

University of Phoenix
University of Phoenix allows students the convenience of earning a Master of Business Administration (MBA) with a marketing concentration exclusively online or at the university’s Honolulu campus. Graduate students will complete 51 credits to earn their degree, delving into such topics as marketing energy, technology application and e-marketing, international marketing, and product design and development, totaling 15 credits. Thirty six credits will cover core business courses, including human capital management, business law, and economics. Financial advisors are available to assist graduate students in finding potential scholarships and other financial aid to pay for their graduate study.

Hawaii Marketing Undergraduate Degree Programs

Hawaii Pacific University
Hawaii Pacific University allows students to earn the Bachelor of Science in Business Administration (BSBA) with a marketing major in the traditional four years or in an accelerated three year track. Students opting for the three year track will take five classes during the fall, spring, and summer semesters each year of the program. All undergraduates must complete a general education path of courses that cover math, communication, economics, arts, and research in addition to their core and elective business and marketing classes which encompass project management, creativity marketing, business policy, and customer service. Merit and need-based scholarships may be available for incoming freshmen as well as transfer students. Students can also become involved in the community by joining such business and professional clubs as the Project Management Club and Students in Free Enterprise.

Liberty University
Liberty University features a Christian-based education, offering the Bachelor of Business Administration (BBA) with a marketing major, which allows undergraduate students to earn their degree online. The 120 credit undergraduate program requires students to take general education classes in addition to foundational and advanced business and marketing courses. The BBA in marketing program will help students develop a strong foundation in business and in Christian values. Junior and senior marketing majors generally complete an internship, which often leads to employment following graduation. Liberty University also offers select intensive courses. Intensive courses fit a full semester of learning into a condensed timeframe, allowing students to complete their degree faster.

Hawaii Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 180 $69,580
Marketing Managers 470 $90,840
Market Research Analysts and Marketing Specialists 840 $54,230
Public Relations and Fundraising Managers 160 $92,380
Public Relations Specialists 770 $54,950

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Hawaii

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in Hawaii from 2010-20204

Marketing graduates in Hawaii will find a healthy job market in the state. An estimated 530 marketing manager positions currently exist in Hawaii with Marketing Managers earning an average annual salary of $92,950.3 Marketing specialists in Hawaii enjoy an average annual salary of $52,580. The median hourly wage is $23.02 and the mean hourly wage is $25.28.3 Asentra is one of the state’s top marketing and advertising firms. O’ahu Interactive, Tsunami Marketing, and Motif Hawaii are also marketing firms in Hawaii.

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Schools with Marketing Degree Programs in Hawaii

University of Hawaii
874 Dillingham Blvd.
Honolulu, HI 96817
(808) 845-9211

Student Review: “The University of Hawaii Shidler School of Business was a top notch experience. I felt the curriculum was well rounded and comprehensive. In addition to the courses in my marketing major, I also took courses in management, international business, business law, finance, and more. My favorite upper-level marketing course involved breaking into teams and researching successful companies. Our team did a full analysis and presentation on McDonald’s, and later we interviewed a popular local ice cream company. I also felt the marketing course on salesmanship was very practical to real life. After graduating, I landed prestigious positions at an advertising agency and later moved on to a national financial services firm.” – student at the University of Hawaii

1. National Center for Education Statistics:
2. College Prowler:
3. Bureau of Labor Statistics:
4. Hawaii Workforce Infonet: