Marketing Schools in Georgia

With 15 Fortune 500 companies (including Coca Cola, Delta Airlines and Home Depot) located there, Georgia is considered by many to be the business center of the South. It only follows, then, that Georgia would offer such a wealth of marketing schools and programs within its extensive higher education system. Students seeking a degree in marketing can choose from a wide range of public and private institutions offering nationally recognized courses of study. Below you will find useful facts and important information to help you determine the right Georgia marketing program to fit your needs.

Quick Facts:

  • 21 colleges and universities offer a bachelor’s degree program in marketing.
  • 2 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of Georgia, 84%.1
  • Highest transfer-out rate*: Georgia Southern University, 39%.1
  • Highest net price per year*: Strayer University – Georgia, $29,444.1
  • Lowest net price per year*: Dalton State College, $4,562.1
  • Highest student population*: University of Georgia, 34,816.1
  • Lowest student population*: Westwod College – Northlake, 491.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Georgia: $12,502 – $27,874.2
  • 3 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): Emory University (7); University of Georgia (44); Georgia Institute of Technology (41).

*For 4-year colleges and universities offering a marketing degree program.

Keep referring to this guide for more facts, statistics, profiles and reviews of the best marketing schools at the top colleges and universities in the country.

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Georgia Marketing Graduate Degree Programs

Georgia State University
Georgia State University’s J. Mack College of Business offers two graduate degree options in marketing: The Master of Business Administration (MBA) with a marketing concentration and the Master of Science in Marketing. The M.S. in Marketing is a full-time, fast-track program, which allows students to complete their degree in only one year and runs as a cohort in which an entire class begins together in the winter semester and completes their classes as a group. Graduate students in the fast-track program will concentrate their studies on marketing while MBA students will take a mixed curriculum of business and marketing classes. Fast-track students pay one tuition fee, which covers classes, fees, snacks, parking on campus, and an iPad 2.

Georgia Tech
Georgia Tech’s Ernest Scheller College of Business features a two-year full-time Master of Business Administration (MBA) in marketing. Students, the majority of whom do not have an undergraduate business degree, are only admitted to the program for the fall semester. Students will complete such marketing courses as international marketing, marketing technology, and strategic brand management. Georgia Tech encourages its graduate students to engage in learning opportunities outside of the classroom. The international practicum, for example, allows students to focus on international marketing and consulting during the semester in Georgia before they head overseas – Ireland, Denmark, and Japan are past destinations – to meet with international companies over spring break. The program goes to a different country every year. Students may also offer their marketing expertise in the Pro Bono Class, which assists local non-profit organizations in creating strategic plans.

Georgia Marketing Undergraduate Degree Programs

University of Georgia
The University of Georgia’s Terry College of Business allows students to earn a traditional four year Bachelor of Business Administration (BBA) with a marketing concentration. Successful applicants to the Terry College of Business must maintain a minimum 2.0 GPA in all departmental courses. Freshmen and sophomore marketing majors focus on completing general college and foundational business courses. Juniors and seniors concentrate on advanced business and marketing courses. Undergraduates generally complete a 200 hour internship at a local company. Marketing majors often apply for membership to Pi Sigma Epsilon, a fraternity for marketing and sales students. Members of the fraternity enjoy building friendships as well as participating in community service projects and professional projects.

Georgia Gwinnett College
Undergraduate students at Georgia Gwinnett College can work toward a Bachelor of Business Administration (BBA) with a marketing concentration. Marketing majors complete 120 credits to earn their degree with 60 credits in general college requirements and 60 credits in required business and marketing classes. Marketing majors typically complete an internship, working between 15 and 20 hours a week for one semester and attending an internship class, which teaches students about professionalism, business etiquette, and communication. Marketing professors infuse real world activities into their lesson plans with students working in community service learning projects, conducting market research, and analyzing websites. A group of students in an entrepreneur class previously assisted a local small business owner with his marketing needs.

Georgia Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 1,130 $96,240
Marketing Managers 4,960 $125,090
Market Research Analysts and Marketing Specialists 10,020 $64,140
Public Relations and Fundraising Managers 1,310 $101,420
Public Relations Specialists 4,810 $57,570

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Georgia

Projected Job Growth

32.2%

Marketing Research Analysts and Marketing Specialists in Georgia from 2010-20206

Graduates seeking a position as a marketing manager will find their skills in demand in Georgia with a projected 290 new job openings for marketing managers in the state each year.3 Employment is expected to grow 1.2 percent annually with 6,887 marketing managers in Georgia in 2008 swelling to 7,771 marketing management positions in 2018.4 Marketing managers earn an average annual salary of $125,090 in Georgia.5 Bright Wave Media, Force Marketing, Mindpower, Nebo Agency, InkHead Promotional Products, and Response Mine Interactive have all been named as some of the state’s top marketing and advertising agencies.

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Schools with Marketing Degree Programs in Georgia

University of Georgia, Athens
Athens, GA 30602
(706) 542-3000
www.uga.edu/

Student Review: “I thoroughly enjoyed my experience at UGA, specifically at the Terry College of Business. I was nervous to begin, but the professors were all so well-qualified and an absolute blast to study under. I made strong relationships with my fellow classmates and most of us have moved on to have lucrative careers. I remember feeling during my coursework that I was being challenged, but was having fun doing it. I believed that I was receiving a quality education and I still stay in touch with my favorite professors. They have been instrumental in guiding me in my career following graduation. I am considering returning to obtain my Master’s degree and I expect that my experience will be just as gratifying if I do.” – student at University of Georgia, Athens
stars-5

Student Review: “My experience with the marketing program at the University of Georgia was wonderful. UGA hires wonderful professors who are knowledgeable and experienced with the ins and outs of the marketing world. The curriculum itself is interesting and engaging while remaining demanding. My classes involving aspects of advertising stood out. Teaching the different advertising methods, and showing how to integrate those methods into effective marketing campaigns, has had real world implications for me. Plus, my professor was wonderful. Due to UGA being the flagship school for GA, the program has immediate ties to the business community which helps greatly in securing work upon graduation. Employers in the Atlanta area, and around the Southeast, are always looking for graduates from UGA.” – student at University of Georgia, Athens
stars-5

References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. College Prowler: https://collegeprowler.com/search/t-traditional/sm2-marketing/st-ga/
3. Georgia Department of Labor: http://explorer.dol.state.ga.us/mis/current/cplancurrent.pdf
4. Georgia Department of Labor: http://explorer.dol.state.ga.us/gsipub/index.asp?docid=389
5. Bureau of Labor Statistics: https://www.bls.gov/oes/current/oes_ga.htm
6. Georgia Labor Market Explorer: http://explorer.dol.state.ga.us/gsipub/index.asp?docid=389