Marketing Schools in Florida

With one of the fastest growing populations in the country over the last few decades, Florida has experienced a corresponding growth in its number of higher educational institutions. Florida boasts a remarkable selection of schools offering a wide range of marketing related programs and courses of study, from small private colleges to very large public universities, such as the University of Miami. This guide has been designed to aid prospective students in finding the right Florida business school to fit their specific marketing educational needs by providing them with helpful facts, figures, profiles and reviews.

Quick Facts:

  • 32 colleges and universities offer a bachelor’s degree program in marketing.
  • 5 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of Miami, 78%.1
  • Highest transfer-out rate*: Barry University, 52%.1
  • Highest net price per year*: Florida Institute of Technology, $32,347.1
  • Lowest net price per year*: Indian River State College, $1,978.1
  • Highest student population*: Miami Dade College, 63,736.1
  • Lowest student population*: Northwood University – Florida, 663.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Florida: $14,604 – $36,188.2
  • 2 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): University of Florida (37); University of Miami (70).

*For 4-year colleges and universities offering a marketing degree program.

Continue reading this guide for more useful information on the leading colleges and universities offering the specialized education you need to get started in a career in marketing

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Florida Marketing Graduate Degree Programs

Florida State University
Florida State University provides two options for students interested in pursuing a Master of Science in Marketing (MSM): The one-year masters program and a five-year joint B.S./M.S. in Marketing program. The one-year MSM program is competitive, with most applicants possessing greater qualifications than the required minimum 3.0 undergraduate GPA and minimum 530 GMAT score. Students can begin the program in the fall, spring, or summer semester. The 33 credit curriculum requires graduate students to take core marketing courses as well as corporate reputation courses, such as business ethics and social responsibility and corporate affairs management. All MSM graduate students must complete a corporate reputation internship. Past students have interned on campus at the College of Business and in the University Relations Department as well as off campus at public relations firms and lobbying firms.

University of Tampa
Graduate students awarded The University of Tampa’s Master of Science in Marketing degree will be prepared for both a degree in marketing and to sit the Professional Certified Marketer exam administered by the American Marketing Association. The 45 credit graduate program encompasses core business and marketing courses and elective marketing classes, including sports marketing, marketing law, and marketing on the cutting edge. Graduate students may also complete an independent study, in which they research a topic in-depth, or an internship for credit. Select full-time MSM students may be invited to complete an assistantship in exchange for a partial tuition waiver. All students are also encouraged to become involved in activities and organizations run by the Business Department, including the business honor societies (for eligible students) Beta Gamma Sigma and Beta Alpha Psi.

Florida Marketing Undergraduate Degree Programs

Florida International University
Marketing majors at Florida International University will earn the Bachelor of Business Administration (BBA) in Marketing upon successfully completing 60 lower division and 60 upper division credits in general college courses and business and marketing courses. Students will develop the foundation needed for a successful career in marketing by completing such required core courses as “Marketing Yourself in Today’s Competitive Job Market.” The program also offers students the opportunity to study a wide range of marketing topics: export marketing, cyber marketing, e-marketing, and marketing of small business enterprises. Students are also encouraged to complete the Cooperative Education in Marketing course, in which they work full-time at a local company and write a paper detailing their experience for credit. Florida International University is home to more than 10 business clubs, allowing marketing majors to become involved in the American Marketing Association, business honor societies, and the Future Business Leaders of America.

Florida Memorial University
Florida Memorial University offers a 122 credit undergraduate program leading to the Bachelor of Science in Marketing. Students generally take five to six classes each semester, with their final semester requiring only 12 credits, including a senior project in business. All undergraduate students in the School of Business must intern with a local organization and take a seminar that teaches the finer points of writing an effective cover letter, creating a dynamic resume, and preparing for a successful job interview. The Business Department also offers scholarships to students, who are encouraged to actively apply and seek out funding for their academic studies.

Florida Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 930 $97,540
Marketing Managers 5,670 $114,120
Market Research Analysts and Marketing Specialists 13,260 $57,640
Public Relations and Fundraising Managers 1,390 $107,810
Public Relations Specialists 9,830 $59,420

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Florida

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in Florida from 2010-20203

Marketing graduates in Florida can expect a growing job market over the next seven years. Between 2012 and 2020, positions for marketing managers in the state are expected surge nearly two percent from 6,203 marketing manager positions in 2012 to 7,135 in 2020.3 The average hourly wage for marketing managers in Florida is currently $53.42.3 Marketing specialists can expect a slightly higher job growth rate – approximately 3.95 percent – through 2020.3 An estimated 11,881 marketing specialists were employed in Florida in 2012; that number is expect to surge to 15,638 in 2020.3 Several Florida marketing firms made it on Inc.’s top marketing and advertising firms in the United States list: Full Circle Marketing & Sales, Galaxy Marketing Solutions, Crisp Marketing, and Kobie Marketing.

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Schools with Marketing Degree Programs in Florida

University of South Florida – Tampa
4202 E Fowler Ave
Tampa, FL 33620
(813) 974-2011

Student Review: “The University of South Florida’s marketing major program provided me with an excellent educational experience. The business college has a very good reputation in terms of exposing undergraduates to a wide variety of relevant and interesting business topics. The marketing program at USF (University of South Florida) has the benefit of having both the curriculum and professors that can prepare students for real world business situations. While I found that the coursework and group projects were very beneficial, unfortunately many professors are not as accessible as one would hope given such a well-designed program. Additionally, given the dismal local economy (Tampa Bay metropolitan area), the university has a limited number of opportunities for students to work with local businesses, internships and partnerships. This is a major disadvantage for future employment and networking with alumni. Overall, I felt that the marketing program prepared me for most marketing-related positions and having a greater understanding of challenges faced by today’s companies. I would recommend the marketing program at USF but would hope that the school’s administration improves its local outreach program and boosting opportunities for marketing graduates.” – student at University of South Florida – Tampa

Student Review: “The marketing program at the University of South Florida (Tampa campus) is one of the best programs offered at this university for students seeking to follow the commercial life. I have been enrolled on this program for the past three years and it has been great. The professors really take the time to offer students their greater knowledge about new techniques and skills in order to improve a students analysis when it comes to marketing. On my own, besides attending school, the program recommended that I start my own career by selling online, or buying and or trading stocks, which opens your mind and adds you into the new world. It is a great way for students to learn how to analyze the marketing analysis of life.” – student at University of South Florida – Tampa

University of West Florida
11000 University Pkwy
Pensacola, FL 32514
(850) 474-2000

Student Review: “My experience at the University of West Florida was overall very fulfilling. I started out in the computer engineering degree program because I was on an Air Force ROTC program. After I decided to take a different path in life and not knowing exactly what I wanted to do I visited our career center on campus. The adviser helped me to choose a degree program that would fit with my interest. I feel that this is very beneficial since most freshman come into school not knowing exactly what they want their major to be. I choose Comprehensive Marketing Specialization. What I enjoyed the most about the marketing degree program at UWF was the flexibility it provided. In this particular degree program I was choose any electives that I wanted. By doing that I received my minor in Management and three different certifications in Supply Chain Logistics, Sales Management, and Marketing Technology all without having to stay in school longer. One of the best tools the University of West Florida gave me was the opportunity to diversify my career options because I am knowledgeable in several different subject matters that all relate to my actual degree which is marketing.” – student at University of West Florida

1. National Center for Education Statistics:
2. College Prowler:
3. Florida Department of Economic Opportunity: