Marketing Schools in Delaware

Delaware’s business-friendly financial laws have led to it being nicknamed the “Corporate Capital of the World.” It is no surprise, then, that a number of fully accredited marketing education programs are available in the state. The largest of these can be found at the Lerner School of Business and Economics, located at the University of Delaware in Newark. There are also several other options for students pursuing a degree in marketing and this guide is designed to provide you with key facts, figures, profiles and reviews to help you find the right program for you.

Quick Facts:

  • 3 colleges and universities offer a bachelor’s degree program in marketing.
  • 1 university offers a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of Delaware, 76%.1
  • Highest transfer-out rate*: Wilmington University, 9%.1
  • Highest net price per year*: Strayer University – Delaware, $29,986.1
  • Lowest net price per year*: Wilmington University, $13,007.1
  • Highest student population*: University of Delaware, 21,489.1
  • Lowest student population*: Strayer University – Delaware, 422.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Delaware: $9,470 – $25,940.2
  • 1 school in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): University of Delaware (76).

*For 4-year colleges and universities offering a marketing degree program.

Keep referring to this guide for more important information on the top colleges and universities throughout the nation offering quality educational programs in the marketing field.

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Delaware Marketing Graduate Degree Programs

Wilmington University

Wilmington University confers the Master of Science in Management (MSM) with a concentration in marketing to those who successfully complete the 36 credit graduate program at its Wilmington, Delaware campus; some courses are available online. Graduate students complete 18 business management courses, 12 marketing courses, and six electives to earn their MSM in marketing. Marketing courses cover global marketing management, analysis of decision-making, and strategy in organization. Two integrated independent studies are also offered, which allow graduate students to develop a foundation in organizational research. MSM students will advance to degree candidacy after completing four courses provided they have maintained a 3.0 GPA.

Goldey-Beacom College

Goldey-Beacom College features a 36 credit Master of Business Administration (MBA) with a marketing management concentration. All graduate students will take two foundational courses: financial management foundations and quantitative foundations and business applications in addition to seven core MBA classes. Two marketing courses (international marketing and current topics in marketing) and one elective are required, the latter of which is usually in marketing or management. Graduate students may be eligible for a number of merit-based scholarships offered by Goldey-Beacom College and other organizations. The college also offers a graduate scholarship to domestic students, which decreases the cost of tuition by $382 a credit.

Delaware Marketing Undergraduate Degree Programs

University of Delaware

The University of Delaware offers the Bachelor of Science in Business Administration with a marketing major. Many students also opt to double major, combining the marketing major with management, operations management, international business studies, or sport management. The Alfred Learner College of Business and Economics employs seasoned professors, many of whom have been widely published in academic journals. Marketing research, marketing strategy, information technology, and buyer behavior are all courses marketing majors will take. Marketing majors may study abroad. Academic and semester programs are available throughout Europe as well as in Australia and in Peru.

Delaware State University

Delaware State University affords undergraduate students the opportunity to earn a Bachelor of Business Administration (BBA) with a concentration in marketing. The Business Department boasts faculty from six countries, many of whom have been published in academic and industry journals and all of whom provide mentorship to students in the department. Students typically complete between five and six classes a semester to finish the 120 credit program in a traditional four years and take an eclectic mix of marketing courses, such as marketing strategy, marketing management, and international marketing. All marketing majors must complete a learning experience, such as an internship or a management exposure experience, hat takes them out of the classroom and gives them real world experience. Internships require students to complete 200 hours of verifiable work at an organization.

Delaware Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers Estimates not released $131,430
Marketing Managers 810 $147,370
Market Research Analysts and Marketing Specialists 1,840 $80,570
Public Relations and Fundraising Managers 180 $142,850
Public Relations Specialists 540 $62,890

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Delaware

Projected Job Growth

4.4%

Marketing Research Analysts and Marketing Specialists in Delaware from 2010-20203

Unlike many states, the job outlook in Delaware isn’t quite as rosy for marketing managers. Marketing managers, who typically have a bachelor’s degree, can expect a drop in employment opportunities with 950 jobs in 2010 and only 931 expected by 2020.3 Marketing specialists, however, will enjoy job growth over the next eight years.3 In 2010, there were an estimated 1,796 marketing specialist positions in Delaware; that number is expected to jump to 1,875 in 2020.3 The Delaware Department of Labor considers the job outlook for marketing specialists in the state “good” and notes that industries with the most job openings over the course of the decade are expected to be marketing, sales, and service. eZanga.com was named to Inc’s list of top advertising and marketing firms in the United States. Other marketing firms in Delaware include AB&C Marketing, Atlantic Marketing, and Delaware Marketing Group.

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References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. Niche: https://colleges.niche.com/search/t-traditional/sm2-marketing/st-de/
3. State of Delaware: http://lmi.delawareworks.com/Content/Publications/Documents/Delaware