Marketing Schools in Colorado

With well over 450 institutions of higher learning serving more than 400,000 students, Colorado finds itself on the leading edge of education providers in the western United States. Those students searching for a degree in marketing will find that Colorado’s colleges and universities offer a wealth of choices from small, private programs to large, prestigious schools such as Daniels College of Business at the University of Denver. This guide has been designed to provide useful facts, statistics, and other information on Colorado’s numerous marketing schools and programs to help you find the one that best fits your needs.

Quick Facts:

  • 11 colleges and universities offer a bachelor’s degree program in marketing.
  • 2 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: University of Denver, 78%.1
  • Highest transfer-out rate*: Metropolitan State University of Denver, 34%.1
  • Highest net price per year*: University of Denver, $32,188.1
  • Lowest net price per year*: Metropolitan State University of Denver, $9,470.1
  • Highest student population*: Metropolitan State University of Denver, 23,789.1
  • Lowest student population*: National American University – Centennial, 90.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Colorado: $5,592 – $36,936.2
  • 2 schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): University of Denver (68); Colorado State University (89).

*For 4-year colleges and universities offering a marketing degree program.

Keep this guide handy for more helpful facts and important information on colleges and universities as you research marketing schools throughout the United States.

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Colorado Marketing Graduate Degree Programs

University of Colorado at Denver
The University of Colorado at Denver’s School of Business awards the Master of Science in Marketing. Graduate students also have the option of specializing in one of numerous areas, including global marketing, market research, internet marketing, and sports and entertainment marketing. The 30 credit program requires graduate students to complete seven core marketing courses and three marketing electives. Electives allow students to concentrate on specific marketing areas, such as marketing in China, strategic product marketing, and sales and sales management. Some graduate students also opt to complete an internship for credit. Graduate students can enhance their studies by becoming active in on campus organizations, including the MBA Student Organization, the Aggressive Alliance of Competitive Marketers, and CU Denver Marketing Club, all of which host events and activities throughout the academic year. The School of Business awards a select number of scholarships to eligible graduate students.

Colorado Tech
Graduate students can pursue a Master of Business Administration (MBA) with a marketing concentration at Colorado Tech at the university’s Denver campus or exclusively online, the latter of which the International Graduate Forum named to the list of top 10 online MBA programs in 2012. Colorado Tech uses a “Professional Learning Model” in its graduate programs. The Professional Learning Model requires students to solve real world problems by implementing what they’ve learned in the classroom. Students will also learn to understand the consumer mindset. General business courses in the MBA program cover such topics as graduate research methods, applied managerial marketing, and leadership and ethical decision-making while students will explore marketing topics in-depth in marketing research methods, marketing in the digital age, and international marketing.

Colorado Marketing Undergraduate Degree Programs

Regis University
Regis University provides students the opportunity to earn a BS in Marketing or a dual BS/MBA. Undergraduates in the BS in Marketing program at the university’s Denver campus will complete 128 credits; dual program graduates will undertake 158 credits. All Regis University undergraduates must complete core courses in religious studies, communication, math, science, and global issues. Marketing courses are divided into foundational courses (marketing principles, introduction to statistics, and management essentials), which are completed first, then upper division marketing courses (business research, business finance, and strategic management). All senior marketing majors must complete a three or six credit capstone project, in which the students develop a strategy to solve a problem and implement that strategy.

Metropolitan State University of Denver
Undergraduate students in the Metropolitan State University of Denver’s Bachelor of Science in Marketing program must complete 120 credits in general, business, and marketing courses to earn their degree. The BS in Marketing program curriculum provides students with a foundation in many areas of marketing, including green marketing, consumer behavior, sports marketing, brand management, and marketing research. Marketing majors generally complete an internship for credit in their junior or senior year. The Marketing Department features Open for Business, an on-campus organization with which marketing majors can work to gain valuable marketing experience. Open for Business provides marketing assistance to local companies and non-profits. Marketing majors are also invited to join the Student Marketing Association. Students may be eligible for a limited number of scholarships offered by the university; scholarships generally have academic or financial need requirements.

Colorado Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 250 $130,790
Marketing Managers 2,170 $133,740
Market Research Analysts and Marketing Specialists 8,690 $67,910
Public Relations and Fundraising Managers 560 $124,600
Public Relations Specialists 5,480 $57,460

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Colorado

Projected Job Growth

43.0%

Marketing Research Analysts and Marketing Specialists in Colorado from 2010-20204

Colorado, and Denver in particular, is on a growth spurt, estimated to celebrate a full economic recovery from the recession in 2013.3 As a result, the job and housing marketing in Denver, and Colorado as a whole, is expected to grow with unemployment in Denver dropping. Among the biggest areas of expected growth are professional and business services, which includes marketing firms. In 2012, several Colorado marketing and advertising firms made Inc.’s list of top companies, including: Diablo Media, Ground Floor Media, Blue Moon Works, and Market Force Information.

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Schools with Marketing Degree Programs in Colorado

Colorado State University
Fort Collins
Colorado, 80523
(970) 491-6444
http://www.colostate.edu/

Student Review: “I really enjoyed going to CSU Global because not only was their marketing program affordable, it was also 100% online. I liked this format not only for the obvious freedom but also because the program was not test oriented. I was able to write 10-20 page papers for each class in replacement of the traditional final tests. I found that I thrived in this environment because I wasn’t constantly worried about test taking ability and was much more concerned with applying what I learned into a well-written paper. The classes were pretty dry overall but the ease of getting through school made everything much easier to bear. I also had a great adviser that helped me navigate registration as well as scholarships and got me some great financial aid money. I felt like she truly cared about my education.” – Student at Colorado State University
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References:
1. National Center for Education Statistics: https://nces.ed.gov/collegenavigator/
2. Niche: https://colleges.niche.com/search/t-traditional/sm2-marketing/st-co/
3. Metro Denver: http://www.metrodenver.org/metro-denver-economy/forecasts
4. Colorado LMI Gateway: https://www.colmigateway.com/analyzer/default.asp?fromaltentry=1