Marketing Schools in Arkansas

There are approximately 50 colleges and universities in Arkansas with a number offering fully credentialed undergraduate programs in the marketing field. A wide variety of options are available, from small private colleges to large public institutions, such as the University of Arkansas located in Fayetteville. Many programs are geared toward students currently employed and looking to pursue their education while maintaining a full-time or part-time job. This guide is designed to help you research the marketing education programs available in Arkansas by providing important and helpful facts, statistics, profiles and student reviews.

Quick Facts:

  • 9 colleges and universities offer a bachelor’s degree program in marketing.
  • No colleges or universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: John Brown University, 66%.1
  • Highest transfer-out rate*: University of Central Arkansas, 30%.1
  • Highest net price per year*: Harding University, $15,508.1
  • Lowest net price per year*: University of Arkansas – Fort Smith, $6,624.1
  • Highest student population*: University of Arkansas, 23,199.1
  • Lowest student population*: Strayer University – Arkansas, 224.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Arkansas: $11,610 – $22,650.2
  • No schools in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100).

*For 4-year colleges and universities offering a marketing degree program.

You can rely on this guide to find important facts and statistics on marketing programs at the best colleges and universities throughout the United States.

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Arkansas Marketing Graduate Degree Programs

Ashford University
Graduate students at Ashford University can earn a Master of Business Administration (MBA) with a marketing concentration on their own time and at their own convenience with the online program. Those students with an undergraduate degree in business or a related-topic must complete 36 credits for their MBA while those without a bachelor’s degree in business will take 42 credits. Nine credits toward the MBA will encompass marketing: consumer behavior, marketing research, project management, and strategic marketing. Ashford University allows students to connect with their virtual classrooms and do everything they do on their laptops and desktops on their iPads, tablets, and Kindles with an easy-to-download app. The same app can be used with iPhone and Android smart phones.

Keiser University
Keiser University features a Master of Business Administration (MBA) with a marketing concentration that graduate students earn entirely online. Students must complete 10 courses, for a total of 30 credits, in business core courses in addition to four courses (12 credits) in the marketing concentration. Graduate students must first successfully complete all MBA core courses before starting their concentration coursework. MBA core courses focus on marketing management, international business, business information systems, and organizational behavior. Marketing majors will take four courses: marketing research methods, advanced consumer behavior, promotional strategy, and a capstone course, business strategies.

Arkansas Marketing Undergraduate Degree Programs

University of Arkansas
Undergraduate students at The University of Arkansas’s Walton College Department of Marketing can choose between two marketing degrees: the Bachelor of Science in Business Administration (BSBA) in Marketing or the Bachelor of Science (BS) in International Business with a marketing concentration. The 120 credit program generally takes four years, or eight semesters, to complete provided students take five courses each semester. Marketing majors are allowed to take a maximum of 27 credits in marketing, with coursework focusing on marketing research, consumer behavior, and marketing management. Students in the BSBA program will take a combination of business and marketing courses, providing a foundation for a career in international business and marketing. Marketing majors are welcome to join the University of Arkansas Collegiate Chapter of the American Marketing Association and get an in-depth look at the latest news in marketing by attending the Marketing Speaker Series.

Arkansas State University
Arkansas State University offers an undergraduate program leading to the Bachelor of Science (BS) in Marketing with a marketing management focus. Students will complete coursework in liberal studies – math, science, communication, and American history – to fulfill general university requirements. Marketing majors will then concentrate on marketing and business topics: managerial economics, entrepreneurship, sports marketing, social and nonprofit marketing, and services marketing. The Marketing Club and the International Business Club both allow students to become involved in the campus community and to engage in networking opportunities. Arkansas State University hosts an internship fair each fall, giving marketing majors the opportunity to connect with companies.

Arkansas Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 190 $80,940
Marketing Managers 920 $118,070
Market Research Analysts and Marketing Specialists 1,980 $61,810
Public Relations and Fundraising Managers 260 $97,810
Public Relations Specialists 930 $45,880

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Arkansas

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in Arkansas from 2010-20203

Marketing managers in Arkansas can expect a 9.21 percent increase in jobs between 2010 and 2020 with 923 positions in 2010 growing to 1,008 in 2020.3 Thirty-five jobs are expected to open annually with eight new positions being created and 27 positions being vacated.3 Market research analysts and marketing specialists, on the other hand, will see a huge leap of 27.51 percent in job growth in the same 10 year period.3 The 1,665 market research analyst and marketing specialist positions in 2010 is slated to grow to 2,123 in 2020.3 90 new job positions should open annually, with 46 new positions and 44 positions requiring replacement.1 Mitchell Communications Group and Cognitive DATA both made the list of the top marketing and advertising firms in the United States as named by Inc.

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1. National Center for Education Statistics:
2. College Prowler:
3. Discover Arkansas: