Marketing Schools in Alabama

Alabama offers several options for public and private schools that provide a nationally accredited education in the field of marketing. To help you conduct research, we put together a guide with information and facts about the options available in Alabama for pursuing a degree in the marketing field. You can also learn about online degree programs that may be a good fit for some individuals who want to keep their full time job and desire additional flexibility. You will find key statistics, profiles of popular programs, and student reviews so you can be equipped to make a confident decision.

Quick Facts:

  • 17 colleges and universities offer a bachelor’s degree program in marketing.
  • 2 colleges and universities offer a master’s or advanced degree program in marketing.
  • Highest graduation rate*: Samford University, 70%.1
  • Highest transfer-out rate*: University of North Alabama, 39%.1
  • Highest net price per year*: Strayer University – Alabama, $30,169.1
  • Lowest net price per year*: University of North Alabama, $9,189.1
  • Highest student population*: The University of Alabama, 31,647.1
  • Lowest student population*: Talladega College, 712.1
  • Range for annual tuition for marketing degree programs at 4 year colleges and universities in Alabama: $8,638 – $25,528.2
  • 1 school in Businessweek’s Top Undergraduate Business Schools in 2013 (Top 100): Alabama – Tuscaloosa (73).

*For 4-year colleges and universities offering a marketing degree program.

Continue reading this guide to find helpful information on several leading universities and colleges that can provide you with the education to get started in the marketing field.

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Alabama Marketing Graduate Degree Programs

University of Alabama
The University of Alabama’s Manderson Graduate School of Business awards the Master of Science (MS) in Marketing in one of three concentrations: marketing analytics, marketing management, and professional sales. The 30 credit program generally takes nine months to complete, and six of the overall credits are earned during an internship. Successful applicants to the program do not have to have an undergraduate degree in marketing. Students in the marketing analytics concentration will focus on such courses as marketing analysis, statistical data management, and data mining while marketing management coursework covers services marketing, product development, and professional sales. The professional sales concentration includes strategic logistics management and professional sales. All M.S. in Marketing students, regardless of their concentration, will work on client-based projects and take a survey of marketing course.

Kaplan University
Kaplan University affords graduate students the convenience of earning a Master of Business Administration (MBA) with a marketing concentration exclusively online. The 76 credit program requires graduate students to complete 16 credits in the marketing concentration. The four required marketing courses – advertising, consumer behavior, marketing research, and sales force management – are each worth four credits. The remaining credits encompass core business courses, such as strategic management, financial management, and marketing management. All MBA students round out their graduate studies with a capstone course, in which they compile a portfolio highlighting the expertise they’ve acquired during graduate study. Military students and their spouses enjoy deep tuition discounts at Kaplan University. Kaplan also offers grants and scholarships to eligible students.

Alabama Marketing Undergraduate Degree Programs

Auburn University
Auburn University’s College of Business offers a Bachelor of Science (BS) in Marketing degree for undergraduates who want to pursue a career in marketing or who plan to move on to graduate study. The marketing major requires students to complete a menu of core general college requirements during the freshmen and sophomore years before predominately focusing on marketing in the junior and senior years. The marketing major encompasses a full marketing curriculum exploring such topics as internet marketing, green marketing, real estate marketing, personal selling, and marketing strategy. Marketing majors typically complete an internship in their junior or senior year, provided they meet eligibility requirements, including maintaining a minimum GPA of 2.0. All prospective interns are required to read a departmental syllabus that will detail what to expect from interning and how an internship may or may not lead to a job offer and development of skills.

Alabama A&M University
Alabama A&M University features a Bachelor of Science (BS) in Marketing and allows students to concentrate their marketing degree in international business. The 120 credit program generally takes four years to complete provided students take five classes a semester. Marketing majors will focus on completing general college requirements in math, science, English, and golf or tennis, during their first two years in the program. Juniors and seniors predominately concentrate on marketing coursework, covering buyer behavior, global marketing, marketing management, and marketing research. Students can get involved in the campus community, joining the Marketing Club, which hosts social, networking, and educational events.

Alabama Marketing Salary and Jobs

Occupation Number Employed Average Annual Salary
Advertising and Promotions Managers 110 $87,250
Marketing Managers 640 $110,920
Market Research Analysts and Marketing Specialists 2,280 $58,600
Public Relations and Fundraising Managers 490 $90,900
Public Relations Specialists 2,060 $47,480

Data from the Bureau of Labor Statistics as of May 2012.

Career Opportunities for Marketing Graduates in Alabama

Projected Job Growth


Marketing Research Analysts and Marketing Specialists in Alabama from 2010-20203

Marketing managers in Alabama will enjoy an annual job growth of 1.66 percent each year between 2010 and 2020 with 950 marketing manager jobs in 2010 steadily rising to 1,120 jobs in 2020.1 An estimated 45 jobs are expected to open each year.1 Fifteen of those 45 jobs are new positions while 30 are vacated positions.1 Marketing research analysts and marketing specialists in Alabama can look forward to an even bigger job growth spurt with an average annual growth of 2.76 percent over the same 10 year period.1 In 2010, market research analysts and marketing specialists occupied 670 jobs. That number will swell to 880 in 2020.1 Forty new positions are slated to open each year, 20 of them from newly created positions and 20 from vacated positions.1

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1. National Center for Education Statistics:
2. College Prowler:
3. Alabama Department of Labor: