Masters in Marketing

What Is a Master’s in Marketing Degree?

As a post-graduate degree, a master’s in marketing provides an in-depth education on the principles, practice, and theories of marketing. This degree is designed for professionals in the marketing and advertising fields, and commonly includes specialized study on focused aspects of marketing such as brand management, Internet marketing, or global marketing. Most programs can be completed within one to two years through evening or weekend coursework flexible to the needs of working professionals. Master’s degree holders are frequently following a career path towards management and executive positions.

What Can You Do with a Master’s in Marketing?

A master’s in marketing degree opens the door to career advancement beyond the entry level, which is one reason why such programs are in high demand. Marketing graduates with a master’s degree are well prepared to become advertising, promotions, and marketing managers at institutions public and private. According to the US Bureau of Labor Statistics (BLS), advertising, promotions, and marketing managers make an average annual salary of $108,260 per year and can expect a job growth rate of 14% from 2010 to 2020.1

With a master’s degree and adequate work experience, marketing professionals are prepared to work as top executives overseeing and managing the marketing and advertising efforts of an organization. According to the BLS, general and operations managers and executives earn a median annual salary of $94,400, while chief executives earn an average of $165,080.2 The job growth rate for all top executives is expected to be 5% between 2010 and 2020.2

A master’s degree can also equip professionals to teach as adjunct faculty at postsecondary institutions, especially with previous work experience. The BLS reports that the average annual salary of postsecondary teachers is $62,050 per year, and anticipates job growth in this field to reach 17% between 2010 and 2020.3

Prerequisites and Requirements

A bachelor’s degree is required by most schools for admissions consideration to a master’s degree program. A number of schools require an undergraduate degree in marketing or business. Those who have not completed undergraduate work or significant work experience in marketing and business may be required to take certain courses prior to admittance to a master’s degree program, such as in marketing principles or business mathematics. Completion of and competitive scores on graduate level exams such as the GRE or GMAT are commonly required, especially by selective master’s programs.

Typical Coursework

Study at the master’s level is typically rigorous, and master’s degree programs in marketing are rarely an exception. Students will learn marketing theory and applications as well as management skills and strategies while earning this degree. A capstone or thesis project is commonly a prerequisite to graduation. Ordinary courses for this degree include:

  • Business Ethics
  • Global Competition
  • Business Negotiations
  • Supply Chain Management
  • Managerial Decision Analysis
  • Behavioral Research
  • Marketing Management
  • Applied Marketing Theory
  • Services Marketing
  • International Marketing
  • Advanced Marketing Strategy
  • Integrated Marketing Communications
  • Database Management Systems
  • Developing Brand Identity

As audiences grow more savvy and brand aware, advanced marketing knowledge is required to convert audiences into customers. A master’s degree in marketing can provide that advanced knowledge along with research and management skills, all of which contributes to employers’ demand for skilled marketing graduates.

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References:
1. Bureau of Labor Statistics: http://bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
2. Bureau of Labor Statistics: http://bls.gov/ooh/management/top-executives.htm
3. Bureau of Labor Statistics: http://bls.gov/ooh/education-training-and-library/postsecondary-teachers.htm