Internet Marketing Degree

What Is an Internet Marketing Degree?

An Internet marketing degree focuses on the different marketing media that organizations are using to reach customers through the Internet. This degree also covers the fundamentals of traditional marketing, which often form the basis of Internet marketing. Internet marketing can be complex and necessitates an understanding of social media, e-mail and search advertising, affiliate channels, and the principles of information technology. As a degree choice Internet marketing is comparatively new, and is most commonly awarded as a bachelor’s degree or as a professional certificate in Internet marketing. A select number of schools are offering Internet marketing as an emphasis in master’s level study.

What Can You Do with an Internet Marketing Degree?

Companies and organizations that recognize the need to spend resources advertising on the Internet are in great need of professionals who understand how Internet marketing differs from traditional marketing and advertising methods and strategies. Many who obtain an Internet marketing degree become advertising, promotions, and marketing managers. The average salary for these professionals is $108,260 per year according to the US Bureau of Labor Statistics (BLS).1 Estimates for job growth in this occupation place the growth rate at 14% between 2010 and 2020.1

An Internet marketing degree can also prepare professionals to become web developers, who are grouped with information security analysts and computer network architects by the BLS due to the complexity of this work. The median pay for these professionals is $75,660 per year, and career growth is anticipated to be much faster than average, at 22% between 2010 and 2010.2

Prerequisites and Requirements

In order to pursue a bachelor’s degree in Internet marketing, most schools require applicants to hold a high school diploma or GED. More selective schools commonly require applicants to have a minimum high school GPA as well as competitive scores on college level exams such as the ACT or SAT.

Students interested in obtaining a master’s degree in Internet marketing usually must have a bachelor’s degree awarded by an accredited school. A master’s program may require that the bachelor’s degree be in the fields of communication or marketing. A minimum undergraduate GPA may also be required, along with minimum scores on graduate exams such as the GMAT or GRE.

Professional certificates in Internet marketing are available online and through traditional class instruction. Depending on the program, students might or might not be required to hold a lower level degree, such as a bachelor’s or associate’s. Certain programs base enrollment on previous professional experience.

Typical Coursework

The coursework for an Internet marketing degree bears similarities to more traditional marketing degrees, but differs in important ways. Technologies such as mobile and social media as well as web site building, design, and maintenance are typically given a heavier emphasis in an Internet marketing program than in more traditional marketing courses of study. Analytics and measurement of marketing results are also thoroughly covered. Common courses for a degree or certificate in Internet marketing include:

  • Accounting
  • Financial Management
  • Quantitative Analysis
  • Information Security
  • Customer Relationship Management
  • Competitive Analysis
  • Marketing Communications
  • Marketing Strategy and Planning
  • Interactive Marketing
  • Search Engine Analytics and Measurement
  • Website Design and Optimization
  • Email Marketing
  • Advertising Design

Although Internet marketing is a relatively new degree offering, employers are looking for professionals who can demonstrate their understanding of internet marketing principles. Obtaining a degree or certificate in this field is one way that professionals can meet that expectation, making this a good path for those interested in Internet marketing to pursue.

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1. Bureau of Labor Statistics:
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