Bachelors Degree in Marketing

What is a Bachelor’s in Marketing Degree?

A bachelor’s in marketing degree is a four year degree which can either be a bachelor of science or a bachelor of arts, depending on the program and course concentration. Many marketing programs offer specializations or minors like Internet marketing, business to business marketing, or retail marketing. A four year degree is the first step towards positions of greater responsibility within an organization, including supervisory tasks, which makes this a good course of study for those who wish to work in marketing on the management track.

What Can You Do with a Bachelor’s in Marketing?

A bachelor’s degree in marketing shows employers that an individual has mastered the basic principles of marketing, and can be a valuable asset in beginning a career. One sought after entry level occupation for those with marketing degrees is market research analysis. Market research analysts research potential consumer groups and geographic regions to determine audience, demand, and price points for products and services. The US Bureau of Labor Statistics (BLS) anticipates that this occupational group will see extraordinary job growth between 2010 and 2020, at a rate of 41%.1 Market research analysts make a median annual salary of $60,570.1

A four year degree in marketing is a strong qualification for individuals interested in becoming advertising, promotions, and marketing managers. These managers coordinate the activities of marketing professionals, sales people, artists, and financial staff to educate and interest consumers in a company or product. The average wage of advertising, promotions, and marketing managers is $108,260 per year, with an anticipated job growth rate for the profession of 14% according to the BLS.2

Prerequisites and Requirements

For admission to a bachelor’s degree program in marketing, students should have a high school diploma or GED. Especially at selective schools or for programs that receive a large number of applicants, a minimum high school GPA may be required; a 3.0 GPA or above is a common requirement. Most schools request ACT or SAT exam scores, and some may require a minimum score on these exams for admission. Students should expect to maintain a minimum GPA during the course of study to continue on in the program once admitted.

Typical Coursework

Marketing degree programs focus on the business aspects as well as the practical aspects of marketing so that students are prepared to make strategic contributions upon entry to the workforce. Management courses are commonly also offered as part of these programs, allowing students to begin shaping skills to advance their careers. A capstone project or thesis may be a program component; when required, such projects usually take place during the final year of study. Other regular courses for this degree include:

  • Accounting
  • Business Statistics
  • Business Ethics
  • Principles of Finance
  • Principles of Marketing
  • Personal Selling
  • Fundamentals of Management
  • Marketing Channel Management
  • Consumer Behavior
  • Public Relations
  • Strategic Marketing
  • International Marketing
  • Marketing Research
  • Cost Analysis

Employers value the business, communication, and marketing skills that marketing graduates can offer. A bachelor’s in marketing therefore equips students to begin working in marketing immediately upon graduation, with great career and salary prospects as well as opportunities for advancement.

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1. Bureau of Labor Statistics:
2. Bureau of Labor Statistics: