Associates Degree in Marketing

What is an Associate’s in Marketing Degree?

An associate’s in marketing degree is a two year degree that can form the foundation for a career in marketing. Organizations in all sectors of the economy rely on professionals with marketing skills to shape a company’s brand, increase awareness of products and services, and improve advertising reach, and an associate’s degree can impart the skills needed to perform these functions in a support role. Many associate’s degree programs are offered in online and traditional classroom formats, and may also be offered on an accelerated schedule to allow students to complete the degree in under two years.

What Can You Do with an Associate’s in Marketing?

An associate’s degree in marketing is a good qualification to enter the field of marketing at the entry level. Purchasing buyers and agents may have a background in marketing, which can help them make supplier choices when analyzing and researching products that the organizations for which they work can buy or sell. The average salary for this occupation according to the US Bureau of Labor Statistics (BLS) is $58,360 per year, with a growth rate of 7% between 2010 and 2020 anticipated.1

Holders of associate’s degrees in marketing may also work as office and administrative assistants in marketing departments. Specialized marketing knowledge can give applicants an edge over those without marketing skills. According to the BLS, the average annual salary for these professionals is $34,660 per year with a projected growth rate between 2010 and 2020 of 12%.2

An associate’s degree can also be the first step towards earning a bachelor’s degree. Credit earned while pursuing an associate’s degree program at an accredited school is typically transferable to a four-year degree, although transfer requirements and accepted credits vary between schools. Select schools that offer both two- and four-year degrees offer full transfer credit programs from the associate’s to the bachelor’s level, which is an important consideration for those who intend to continue their education.

Prerequisites and Requirements

The majority of accredited associate’s degree programs require applicants to hold a high school diploma or GED, although some schools offer flexible programs that allow students to work towards a GED while pursuing limited college credit. Competitive schools will require a minimum high school GPA as well as ACT and/or SAT exam scores. Programs that are offered in an accelerated format commonly recommend that students have some college or work experience.

Typical Coursework

Associate’s degrees in marketing tend to emphasize the principles and fundamentals of marketing and business over marketing theory and research. Students pursuing this degree can also expect to learn basic accounting and finance skills while enhancing their ability to communicate verbally and orally. It is not unusual for associate’s degree programs to offer internship opportunities, which may be paid or unpaid. Other typical courses include:

  • Principles of Accounting
  • Introduction to Micro/Macroeconomics
  • Introduction to Business
  • Business Math
  • Statistics
  • English Composition
  • Research Writing
  • Marketing Technology
  • Marketing Research
  • Fundamentals of Advertising
  • International Marketing and Advertising
  • Social Media and Internet Marketing
  • Promotion Strategies
  • Retail Management

Graduates of associate’s in marketing programs are prepared to work across a broad variety of business environments in furtherance of an organization’s marketing goals, and also have the option to continue studying towards a bachelor’s degree or other career certifications.

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References:
1. Bureau of Labor Statistics: http://bls.gov/ooh/business-and-financial/purchasing-managers-buyers-and-purchasing-agents.htm
2. Bureau of Labor Statistics: http://bls.gov/ooh/office-and-administrative-support/secretaries-and-administrative-assistants.htm